Table of Contents:

1 Executive Summary
2 Market Introduction
2.1 Definition
2.2 Scope of the Study
2.3 List of Assumptions
2.4 Market Structure
3 Market Insights
4 Research Methodology
4.1 Research Process
4.1 Forecast Model
5 Market Dynamics
5.1 Introduction
5.2 Drivers
5.2.1 Increasing Ownership of Smartphones
5.2.2 Need for Personalized Services
5.2.3 Drivers Impact Analysis
5.3 Restraint
5.3.1 Lack of Telecom Infrastructure
5.4 Opportunities
5.4.1 Evolution of Location-based Services
5.5 Challenges
5.5.1 Privacy Concerns
6 Market Factor Analysis
6.1 Value Chain Analysis
6.2 Porter's Five Forces Model
6.2.1 Threat of New Entrants
6.2.2 Bargaining Power of Suppliers
6.2.3 Bargaining Power of Buyers
6.2.4 Threat of Substitutes
6.2.5 Intensity of Rivalry
7 Global Mobile Value-Added Services Market, By Solution
7.1 Overview
7.1.1 Short Message Service (SMS)
7.1.2 Multimedia Messaging Service (MMS)
7.1.3 Others
8 Global Mobile Value-Added Services Market, By Product
8.1 Overview
8.1.1 Mobile Music and Games
8.1.2 Mobile Wallet
8.1.3 Mobile Commerce
8.1.4 Mobile Advertising
8.1.5 Email and IM
8.1.6 Others
9 Global Mobile Value-Added Services Market, By Vertical
9.1 Overview
9.1.1 Banking and Finance
9.1.2 IT and Telecommunications
9.1.3 Retail
9.1.4 Government
9.1.5 Healthcare
9.1.6 Media and Entertainment
9.1.7 Others
10 Global Mobile Value-Added Services Market, By Region
10.1 Overview
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Rest of Europe
10.4 Asia-Pacific
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4 Rest of Asia-Pacific
10.5 Rest of the World
10.5.1 Middle East & Africa
10.5.2 Latin America
11 Competitive Landscape
11.1 Competitive Landscape
12 Company Profiles
12.1 AT&T Inc.
12.1.1 Company Overview
12.1.2 Financial Overview
12.1.3 Products Offerings
12.1.4 Key Developments
12.1.5 SWOT Analysis
12.1.6 Key Strategy
12.2 Apple Inc.
12.2.1 Company Overview
12.2.2 Financial Overview
12.2.3 Products Offerings
12.2.4 Key Developments
12.2.5 SWOT Analysis
12.2.6 Key Strategy
12.3 Google
12.3.1 Company Overview
12.3.2 Financial Overview
12.3.3 Products Offerings
12.3.4 Key Developments
12.3.5 SWOT Analysis
12.3.6 Key Strategy
12.4 Vodafone Group PLC
12.4.1 Company Overview
12.4.2 Financial Overview
12.4.3 Products Offerings
12.4.4 Key Developments
12.4.5 SWOT Analysis
12.4.6 Key Strategy
12.5 One97 Communications Limited
12.5.1 Company Overview
12.5.2 Products/Services/Solutions Offerings
12.5.3 Key Developments
12.5.4 SWOT Analysis
12.5.5 Key Strategy
12.6 InMobi Pte. Ltd.
12.6.1 Company Overview
12.6.2 Product Offerings
12.6.3 Key Developments
12.7 OnMobile Global Limited
12.7.1 Company Overview
12.7.2 Financial Performance
12.7.3 Products/Services/Solutions Offerings
12.7.4 Key Developments
12.7.5 SWOT Analysis
12.7.6 Key Strategy
12.8 Mahindra ComViva
12.8.1 Company Overview
12.8.2 Financial Overview
12.8.3 Products Offerings
12.8.4 Key Developments
12.8.5 SWOT Analysis
12.8.6 Key Strategy
12.9 Kongzhong Corporation
12.9.1 Company Overview
12.9.2 Products/Services/Solutions Offerings
12.9.3 Key Strategy