Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Stakeholders
2. Research & Forecasting
2.1. Research Methodology
2.1.1. Research Instruments
2.1.1.1. Secondary Instrument
2.1.1.2. Primary Instrument
2.1.2. Research Approaches
2.1.2.1. Bottom-up Approach
2.1.2.2. Top-down Approach
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.1.5. Vendor Inclusion Criteria
2.2. Forecasting Methodology
2.2.1. Methodology for Market Estimation & Forecasting
2.2.2. Significance and Importance of the Market Estimation & Forecasting
3. Executive Summary
4. Premium Insight
4.1. Market Connectivity
4.2. Market Data Feed
4.3. Market Vendor Ranking Analysis
4.4. Market Dynamics
4.4.1. Drivers
4.4.2. Restraints
4.4.3. Opportunities
4.4.4. Challenges
4.5. Porter's Five Forces Analysis
4.5.1. Threat of New Entrants
4.5.2. Threat of Substitutes
4.5.3. Bargaining Power of Customers
4.5.4. Bargaining Power of Suppliers
4.5.5. Industry Rivalry
4.6. AI Powered Customer Data Platform
5. Global Customer Journey Analytics Market, by Application
5.1. Introduction
5.2. Brand Management
5.3. Campaign Management
5.4. Customer Behavioral Analysis
5.5. Customer Churn Analysis
5.6. Customer Segmentation and Targeting
5.7. Product Management
6. Global Customer Journey Analytics Market, by Component
6.1. Introduction
6.2. Service
6.2.1. Consulting Services
6.2.2. Managed Services
6.2.3. Professional Services
6.2.4. Support & Maintenance
6.2.5. Training & Education
6.3. Solution
7. Global Customer Journey Analytics Market, by Industry
7.1. Introduction
7.2. Aerospace & Defense
7.3. Automotive & Transportation
7.4. Banking, Financial Services & Insurance
7.5. Building, Construction & Real Estate
7.6. Consumer Goods & Retail
7.7. Education
7.8. Energy & Utilities
7.9. Government & Public Sector
7.10. Healthcare & Life Sciences
7.11. Information Technology
7.12. Manufacturing
7.13. Media & Entertainment
7.14. Telecommunication
7.15. Travel & Hospitality
8. Global Customer Journey Analytics Market, by Deployment
8.1. Introduction
8.2. On-Cloud
8.3. On-Premises
9. Global Customer Journey Analytics Market, by Geography
9.1. Introduction
9.2. Americas Customer Journey Analytics Market
9.2.1. Americas Customer Journey Analytics Market, by Country
9.2.1.1. United States
9.2.1.2. Brazil
9.2.1.3. Canada
9.2.1.4. Mexico
9.2.1.5. Argentina
9.2.2. Americas Customer Journey Analytics Market, by Application
9.2.3. Americas Customer Journey Analytics Market, by Component
9.2.4. Americas Customer Journey Analytics Market, by Industry
9.2.5. Americas Customer Journey Analytics Market, by Deployment
9.3. Europe, Middle East & Africa Customer Journey Analytics Market
9.3.1. Europe, Middle East & Africa Customer Journey Analytics Market, by Country
9.3.1.1. United Kingdom
9.3.1.2. Germany
9.3.1.3. France
9.3.1.4. Saudi Arabia
9.3.1.5. United Arab Emirates
9.3.1.6. Italy
9.3.1.7. Russia
9.3.2. Europe, Middle East & Africa Customer Journey Analytics Market, by Application
9.3.3. Europe, Middle East & Africa Customer Journey Analytics Market, by Component
9.3.4. Europe, Middle East & Africa Customer Journey Analytics Market, by Industry
9.3.5. Europe, Middle East & Africa Customer Journey Analytics Market, by Deployment
9.4. Asia-Pacific Customer Journey Analytics Market
9.4.1. Asia-Pacific Customer Journey Analytics Market, by Country
9.4.1.1. China
9.4.1.2. Japan
9.4.1.3. India
9.4.1.4. Australia
9.4.2. Asia-Pacific Customer Journey Analytics Market, by Application
9.4.3. Asia-Pacific Customer Journey Analytics Market, by Component
9.4.4. Asia-Pacific Customer Journey Analytics Market, by Industry
9.4.5. Asia-Pacific Customer Journey Analytics Market, by Deployment
10. 360iResearch Competitive Strategic Window
10.1. Introduction
10.1.1. Leverage Zone
10.1.2. Vantage Zone
10.1.3. Speculative Zone
10.1.4. Bottleneck Zone
11. 360iResearch FPNV Positioning Matrix
11.1. Introduction
11.2. 360iResearch Scores
11.2.1. Forefront
11.2.2. Pathfinders
11.2.3. Niche
11.2.4. Vital
11.3. Business Strategy
11.4. Product Satisfaction
12. Competitive News Feed Analysis
13. Company Usability Profiles
13.1. Acxiom Ltd.
13.2. Adobe Inc.
13.3. CallMiner, Inc.
13.4. ClickFox, Inc.
13.5. Flockrush
13.6. GMC Software AG
13.7. Indicative, Inc.
13.8. International Business Machines Corporation
13.9. Kitewheel
13.10. NGDATA
13.11. NICE Systems Inc.
13.12. Pointillist
13.13. SAP SE
13.14. Servion Global Solutions Ltd.
13.15. Verint Systems Inc.
13.16. Woopra, Inc.
13.17. salesforce.com, inc.
14. Appendix
14.1. Top Reports
14.2. Author Details

LIST OF TABLES (52 TABLES)

TABLE 1. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 2. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET RANKING, BY VENDORS, 2017
TABLE 3. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)
TABLE 4. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY BRAND MANAGEMENT, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 5. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 6. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CUSTOMER BEHAVIORAL ANALYSIS, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 7. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CUSTOMER CHURN ANALYSIS, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 8. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CUSTOMER SEGMENTATION AND TARGETING, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 9. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY PRODUCT MANAGEMENT, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 10. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD BILLION)
TABLE 11. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 12. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SOLUTION, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 13. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)
TABLE 14. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 15. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 16. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 17. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 18. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 19. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 20. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 21. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 22. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 23. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 24. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 25. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 26. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 27. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 28. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD BILLION)
TABLE 29. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ON-CLOUD, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 30. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ON-PREMISES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 31. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 32. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 33. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)
TABLE 34. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD BILLION)
TABLE 35. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)
TABLE 36. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD BILLION)
TABLE 37. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 38. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)
TABLE 39. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD BILLION)
TABLE 40. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)
TABLE 41. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD BILLION)
TABLE 42. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 43. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)
TABLE 44. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD BILLION)
TABLE 45. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)
TABLE 46. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD BILLION)
TABLE 47. 360IRESEARCH SCORES FOR FOREFRONT IN CUSTOMER JOURNEY ANALYTICS MARKET
TABLE 48. 360IRESEARCH SCORES FOR PATHFINDERS IN CUSTOMER JOURNEY ANALYTICS MARKET
TABLE 49. 360IRESEARCH SCORES FOR NICHE IN CUSTOMER JOURNEY ANALYTICS MARKET
TABLE 50. 360IRESEARCH SCORES FOR VITAL IN CUSTOMER JOURNEY ANALYTICS MARKET
TABLE 51. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR CUSTOMER JOURNEY ANALYTICS MARKET
TABLE 52. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR CUSTOMER JOURNEY ANALYTICS MARKET

LIST OF FIGURES (46 TABLES)

FIGURE 1. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET: YEARS CONSIDERED FOR THE STUDY
FIGURE 2. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET: KEY RESEARCH METHODOLOGY
FIGURE 3. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET: KEY RESEARCH INSTRUMENTS
FIGURE 4. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET: KEY SECONDARY INSTRUMENT SOURCES
FIGURE 5. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET: KEY POTENTIAL RESPONDENTS
FIGURE 6. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT
FIGURE 7. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET: KEY RESEARCH APPROACHES
FIGURE 8. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET: KEY DATA TRIANGULATION
FIGURE 9. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET: KEY RESEARCH ASSUMPTIONS
FIGURE 10. CUSTOMER JOURNEY ANALYTICS MARKET: KEY MARKET CONNECTIVITY
FIGURE 11. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, 2016 - 2024 (USD BILLION)
FIGURE 12. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2017 VS 2024 (USD BILLION)
FIGURE 13. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY BRAND MANAGEMENT, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 14. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 15. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CUSTOMER BEHAVIORAL ANALYSIS, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 16. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CUSTOMER CHURN ANALYSIS, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 17. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CUSTOMER SEGMENTATION AND TARGETING, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 18. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY PRODUCT MANAGEMENT, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 19. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2017 VS 2024 (USD BILLION)
FIGURE 20. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 21. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SOLUTION, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 22. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2017 VS 2024 (USD BILLION)
FIGURE 23. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 24. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 25. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 26. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 27. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 28. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 29. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 30. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 31. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 32. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 33. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 34. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 35. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 36. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 37. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2017 VS 2024 (USD BILLION)
FIGURE 38. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ON-CLOUD, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 39. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ON-PREMISES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 40. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY GEOGRAPHY, 2017 (USD BILLION)
FIGURE 41. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2024
FIGURE 42. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2024
FIGURE 43. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY INDUSTRY, 2024
FIGURE 44. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT, 2024
FIGURE 45. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY GEOGRAPHY, 2024
FIGURE 46. 360IRESEARCH FPNV POSITIONING MATRIX FOR CUSTOMER JOURNEY ANALYTICS MARKET