Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Stakeholders
2. Research & Forecasting
2.1. Research Methodology
2.1.1. Research Instruments
2.1.1.1. Secondary Instrument
2.1.1.2. Primary Instrument
2.1.2. Research Approaches
2.1.2.1. Bottom-up Approach
2.1.2.2. Top-down Approach
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.1.5. Vendor Inclusion Criteria
2.2. Forecasting Methodology
2.2.1. Methodology for Market Estimation & Forecasting
2.2.2. Significance and Importance of the Market Estimation & Forecasting
3. Executive Summary
4. Premium Insight
4.1. Market Connectivity
4.2. Market Data Feed
4.3. Market Vendor Ranking Analysis
4.4. Market Dynamics
4.4.1. Drivers
4.4.1.1. Significant importance of marketing activities in business growth
4.4.1.2. Growing need for improvement in market response and customer digital experience
4.4.1.3. Improved regulatory compliance on digital asset licenses
4.4.1.4. Increasing use of marketing for product launches
4.4.1.5. Advent of the SaaS based applications
4.4.1.6. Efficient brand building, promotion and asset management through MRM
4.4.2. Restraints
4.4.2.1. Absence of cost visibility when implementing marketing resource management application
4.4.3. Opportunities
4.4.3.1. Surging demand of marketing integration with third party tools
4.4.4. Challenges
4.4.4.1. Lack of comprehensive integration strategy and interoperability issues
4.4.4.2. Increases risks related to data security and privacy
4.5. Porter's Five Forces Analysis
4.5.1. Threat of New Entrants
4.5.2. Threat of Substitutes
4.5.3. Bargaining Power of Customers
4.5.4. Bargaining Power of Suppliers
4.5.5. Industry Rivalry
4.6. Location Based Marketing
4.7. Increasing Omnichannel Marketing
4.8. Growing Need for Improved IT Asset Lifecycle Visibility
5. Global Marketing Resource Management Market, by Component
5.1. Introduction
5.2. Services
5.2.1. Implementation & Integration Service
5.2.2. Professional Service
5.3. Solution
5.3.1. Brand and Advertising Management
5.3.2. Capacity Planning and Management
5.3.3. Creative Production Management
5.3.4. Financial Management
5.3.5. Marketing Asset Management
5.3.6. Marketing Reporting and Analytics
5.3.7. Project Management
6. Global Marketing Resource Management Market, by Industry
6.1. Introduction
6.2. Aerospace & Defense
6.3. Automotive & Transportation
6.4. Banking, Financial Services & Insurance
6.5. Building, Construction & Real Estate
6.6. Consumer Goods & Retail
6.7. Education
6.8. Energy & Utilities
6.9. Government & Public Sector
6.10. Healthcare & Life Sciences
6.11. Information Technology
6.12. Manufacturing
6.13. Media & Entertainment
6.14. Telecommunication
6.15. Travel & Hospitality
7. Global Marketing Resource Management Market, by End User
7.1. Introduction
7.2. On-Cloud
7.3. On-Premises
8. Global Marketing Resource Management Market, by Geography
8.1. Introduction
8.2. Americas Marketing Resource Management Market
8.2.1. Americas Marketing Resource Management Market, by Country
8.2.1.1. United States
8.2.1.2. Brazil
8.2.1.3. Canada
8.2.1.4. Mexico
8.2.1.5. Argentina
8.2.2. Americas Marketing Resource Management Market, by Component
8.2.3. Americas Marketing Resource Management Market, by Industry
8.2.4. Americas Marketing Resource Management Market, by End User
8.3. Europe, Middle East & Africa Marketing Resource Management Market
8.3.1. Europe, Middle East & Africa Marketing Resource Management Market, by Country
8.3.1.1. United Kingdom
8.3.1.2. Germany
8.3.1.3. France
8.3.1.4. Saudi Arabia
8.3.1.5. United Arab Emirates
8.3.1.6. Italy
8.3.1.7. Russia
8.3.2. Europe, Middle East & Africa Marketing Resource Management Market, by Component
8.3.3. Europe, Middle East & Africa Marketing Resource Management Market, by Industry
8.3.4. Europe, Middle East & Africa Marketing Resource Management Market, by End User
8.4. Asia-Pacific Marketing Resource Management Market
8.4.1. Asia-Pacific Marketing Resource Management Market, by Country
8.4.1.1. China
8.4.1.2. Japan
8.4.1.3. India
8.4.1.4. Australia
8.4.2. Asia-Pacific Marketing Resource Management Market, by Component
8.4.3. Asia-Pacific Marketing Resource Management Market, by Industry
8.4.4. Asia-Pacific Marketing Resource Management Market, by End User
9. 360iResearch Competitive Strategic Window
9.1. Introduction
9.1.1. Leverage Zone
9.1.2. Vantage Zone
9.1.3. Speculative Zone
9.1.4. Bottleneck Zone
10. 360iResearch FPNV Positioning Matrix
10.1. Introduction
10.2. 360iResearch Scores
10.2.1. Forefront
10.2.2. Pathfinders
10.2.3. Niche
10.2.4. Vital
10.3. Business Strategy
10.4. Product Satisfaction
11. Competitive News Feed Analysis
12. Company Usability Profiles
12.1. Adobe Inc.
12.2. BrandSystems AB
12.3. Brandmaker GmbH
12.4. Capital ID B.V.
12.5. Code Worldwide
12.6. Infor, Inc.
12.7. International Business Machines Corporation
12.8. Microsoft Corporation
12.9. North Plains Systems Corp.
12.10. Oracle Corporation
12.11. PTI Marketing Technologies, Inc.
12.12. SAP SE
12.13. SAS Institute, Inc.
12.14. Teradata Corporation
12.15. Workfront, Inc.
13. Appendix
13.1. Top Reports
13.2. Author Details

LIST OF TABLES (42 TABLES)

TABLE 1. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2016 - 2024 (USD MILLION)
TABLE 2. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET RANKING, BY VENDORS, 2017
TABLE 3. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD MILLION)
TABLE 4. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 5. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 6. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)
TABLE 7. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 8. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 9. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 10. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 11. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 12. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 13. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 14. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 15. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 16. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 17. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 18. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 19. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 20. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 21. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END USER, 2016 - 2024 (USD MILLION)
TABLE 22. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-CLOUD, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 23. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-PREMISES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 24. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 25. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2016 - 2024 (USD MILLION)
TABLE 26. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD MILLION)
TABLE 27. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)
TABLE 28. AMERICAS MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END USER, 2016 - 2024 (USD MILLION)
TABLE 29. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2016 - 2024 (USD MILLION)
TABLE 30. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD MILLION)
TABLE 31. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)
TABLE 32. EUROPE, MIDDLE EAST & AFRICA MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END USER, 2016 - 2024 (USD MILLION)
TABLE 33. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2016 - 2024 (USD MILLION)
TABLE 34. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016 - 2024 (USD MILLION)
TABLE 35. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)
TABLE 36. ASIA-PACIFIC MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END USER, 2016 - 2024 (USD MILLION)
TABLE 37. 360IRESEARCH SCORES FOR FOREFRONT IN MARKETING RESOURCE MANAGEMENT MARKET
TABLE 38. 360IRESEARCH SCORES FOR PATHFINDERS IN MARKETING RESOURCE MANAGEMENT MARKET
TABLE 39. 360IRESEARCH SCORES FOR NICHE IN MARKETING RESOURCE MANAGEMENT MARKET
TABLE 40. 360IRESEARCH SCORES FOR VITAL IN MARKETING RESOURCE MANAGEMENT MARKET
TABLE 41. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR MARKETING RESOURCE MANAGEMENT MARKET
TABLE 42. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR MARKETING RESOURCE MANAGEMENT MARKET

LIST OF FIGURES (38 TABLES)

FIGURE 1. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: YEARS CONSIDERED FOR THE STUDY
FIGURE 2. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY RESEARCH METHODOLOGY
FIGURE 3. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY RESEARCH INSTRUMENTS
FIGURE 4. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY SECONDARY INSTRUMENT SOURCES
FIGURE 5. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY POTENTIAL RESPONDENTS
FIGURE 6. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT
FIGURE 7. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY RESEARCH APPROACHES
FIGURE 8. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY DATA TRIANGULATION
FIGURE 9. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: KEY RESEARCH ASSUMPTIONS
FIGURE 10. MARKETING RESOURCE MANAGEMENT MARKET: KEY MARKET CONNECTIVITY
FIGURE 11. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, 2016 - 2024 (USD MILLION)
FIGURE 12. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2017 VS 2024 (USD MILLION)
FIGURE 13. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 14. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 15. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY, 2017 VS 2024 (USD MILLION)
FIGURE 16. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 17. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 18. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 19. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 20. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 21. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 22. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 23. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 24. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 25. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 26. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 27. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 28. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 29. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 30. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY END USER, 2017 VS 2024 (USD MILLION)
FIGURE 31. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-CLOUD, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 32. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ON-PREMISES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 33. GLOBAL MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY GEOGRAPHY, 2017 (USD MILLION)
FIGURE 34. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT, 2024
FIGURE 35. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY, 2024
FIGURE 36. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL MARKETING RESOURCE MANAGEMENT MARKET, BY END USER, 2024
FIGURE 37. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL MARKETING RESOURCE MANAGEMENT MARKET, BY GEOGRAPHY, 2024
FIGURE 38. 360IRESEARCH FPNV POSITIONING MATRIX FOR MARKETING RESOURCE MANAGEMENT MARKET