Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Stakeholders
2. Research & Forecasting
2.1. Research Methodology
2.1.1. Research Instruments
2.1.1.1. Secondary Instrument
2.1.1.2. Primary Instrument
2.1.2. Research Approaches
2.1.2.1. Bottom-up Approach
2.1.2.2. Top-down Approach
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.1.5. Vendor Inclusion Criteria
2.2. Forecasting Methodology
2.2.1. Methodology for Market Estimation & Forecasting
2.2.2. Significance and Importance of the Market Estimation & Forecasting
3. Executive Summary
4. Premium Insight
4.1. Market Connectivity
4.2. Market Data Feed
4.3. Market Vendor Ranking Analysis
4.4. Market Dynamics
4.4.1. Drivers
4.4.1.1. Changing customer communication behavior
4.4.1.2. Increased mobile marketing by marketers and application developers
4.4.1.3. Growth in mobile banking advancement in mobile payments
4.4.1.4. Rising advertising by application vendors & developers
4.4.1.5. No need for data connectivity
4.4.1.6. Increasing mobile subscriber base models
4.4.2. Restraints
4.4.2.1. Government regulations
4.4.2.2. Illegitimate routes affecting telecom operator's revenue
4.4.3. Opportunities
4.4.3.1. Booming retail and eCommerce
4.4.3.2. Increased revenue for mobile network operators
4.4.3.3. Collaboration between telecom operator and Over-the-top players
4.4.4. Challenges
4.4.4.1. Increasing mobile messaging spam, phishing, and malware
4.5. Porter's Five Forces Analysis
4.5.1. Threat of New Entrants
4.5.2. Threat of Substitutes
4.5.3. Bargaining Power of Customers
4.5.4. Bargaining Power of Suppliers
4.5.5. Industry Rivalry
4.6. Regulatory Framework
4.7. Value Chain Analysis
5. Global A2P and P2A Messaging Market, by Messaging Platform
5.1. Introduction
5.2. Cloud API Messaging Platform
5.3. Traditional & Managed Messaging Platform
6. Global A2P and P2A Messaging Market, by Traffic
6.1. Introduction
6.2. Multi-Country
6.3. National
7. Global A2P and P2A Messaging Market, by Industry
7.1. Introduction
7.2. Aerospace & Defense
7.3. Automotive & Transportation
7.4. Banking, Financial Services & Insurance
7.5. Building, Construction & Real Estate
7.6. Consumer Goods & Retail
7.7. Education
7.8. Energy & Utilities
7.9. Government & Public Sector
7.10. Healthcare & Life Sciences
7.11. Information Technology
7.12. Manufacturing
7.13. Media & Entertainment
7.14. Telecommunication
7.15. Travel & Hospitality
8. Global A2P and P2A Messaging Market, by Application
8.1. Introduction
8.2. Authentication Services
8.3. Customer Relationship Management Services
8.4. Inquiry & Search Related Services
8.5. Interactive Messages
8.6. Notifications & Alerts
8.7. Promotional & Marketing Services
8.8. Pushed Content Services
8.9. Voting & Entertainment
9. Global A2P and P2A Messaging Market, by Geography
9.1. Introduction
9.2. Americas A2P and P2A Messaging Market
9.2.1. Americas A2P and P2A Messaging Market, by Country
9.2.1.1. United States
9.2.1.2. Brazil
9.2.1.3. Canada
9.2.1.4. Mexico
9.2.1.5. Argentina
9.2.2. Americas A2P and P2A Messaging Market, by Messaging Platform
9.2.3. Americas A2P and P2A Messaging Market, by Traffic
9.2.4. Americas A2P and P2A Messaging Market, by Industry
9.2.5. Americas A2P and P2A Messaging Market, by Application
9.3. Europe, Middle East & Africa A2P and P2A Messaging Market
9.3.1. Europe, Middle East & Africa A2P and P2A Messaging Market, by Country
9.3.1.1. United Kingdom
9.3.1.2. Germany
9.3.1.3. France
9.3.1.4. Saudi Arabia
9.3.1.5. United Arab Emirates
9.3.1.6. Italy
9.3.1.7. Russia
9.3.2. Europe, Middle East & Africa A2P and P2A Messaging Market, by Messaging Platform
9.3.3. Europe, Middle East & Africa A2P and P2A Messaging Market, by Traffic
9.3.4. Europe, Middle East & Africa A2P and P2A Messaging Market, by Industry
9.3.5. Europe, Middle East & Africa A2P and P2A Messaging Market, by Application
9.4. Asia-Pacific A2P and P2A Messaging Market
9.4.1. Asia-Pacific A2P and P2A Messaging Market, by Country
9.4.1.1. China
9.4.1.2. Japan
9.4.1.3. India
9.4.1.4. Australia
9.4.2. Asia-Pacific A2P and P2A Messaging Market, by Messaging Platform
9.4.3. Asia-Pacific A2P and P2A Messaging Market, by Traffic
9.4.4. Asia-Pacific A2P and P2A Messaging Market, by Industry
9.4.5. Asia-Pacific A2P and P2A Messaging Market, by Application
10. 360iResearch Competitive Strategic Window
10.1. Introduction
10.1.1. Leverage Zone
10.1.2. Vantage Zone
10.1.3. Speculative Zone
10.1.4. Bottleneck Zone
11. 360iResearch FPNV Positioning Matrix
11.1. Introduction
11.2. 360iResearch Scores
11.2.1. Forefront
11.2.2. Pathfinders
11.2.3. Niche
11.2.4. Vital
11.3. Business Strategy
11.4. Product Satisfaction
12. Competitive News Feed Analysis
13. Company Usability Profiles
13.1. AT&T Inc.
13.2. CLX Communications AB
13.3. DIMOCO Europe GmbH
13.4. Dialogue Communications Ltd.
13.5. Infobip Ltd.
13.6. Mahindra Comviva
13.7. MobiWeb Technologies Pvt Ltd.
13.8. Netsize SA
13.9. Retarus Group
13.10. Route Mobile Limited
13.11. SAP SE
13.12. Tata Communications Ltd.
13.13. Twilio, Inc.
13.14. tyntec Ltd.
14. Appendix
14.1. Top Reports
14.2. Author Details

LIST OF TABLES (54 TABLES)

TABLE 1. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 2. GLOBAL A2P AND P2A MESSAGING MARKET RANKING, BY VENDORS, 2017
TABLE 3. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2016 - 2024 (USD BILLION)
TABLE 4. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CLOUD API MESSAGING PLATFORM, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 5. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRADITIONAL & MANAGED MESSAGING PLATFORM, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 6. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2016 - 2024 (USD BILLION)
TABLE 7. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MULTI-COUNTRY, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 8. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY NATIONAL, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 9. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)
TABLE 10. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 11. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 12. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 13. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 14. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 15. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 16. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 17. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 18. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 19. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 20. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 21. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 22. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 23. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 24. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)
TABLE 25. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AUTHENTICATION SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 26. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 27. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INQUIRY & SEARCH RELATED SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 28. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INTERACTIVE MESSAGES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 29. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY NOTIFICATIONS & ALERTS, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 30. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY PROMOTIONAL & MARKETING SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 31. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY PUSHED CONTENT SERVICES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 32. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY VOTING & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 33. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 34. AMERICAS A2P AND P2A MESSAGING MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 35. AMERICAS A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2016 - 2024 (USD BILLION)
TABLE 36. AMERICAS A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2016 - 2024 (USD BILLION)
TABLE 37. AMERICAS A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)
TABLE 38. AMERICAS A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)
TABLE 39. EUROPE, MIDDLE EAST & AFRICA A2P AND P2A MESSAGING MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 40. EUROPE, MIDDLE EAST & AFRICA A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2016 - 2024 (USD BILLION)
TABLE 41. EUROPE, MIDDLE EAST & AFRICA A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2016 - 2024 (USD BILLION)
TABLE 42. EUROPE, MIDDLE EAST & AFRICA A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)
TABLE 43. EUROPE, MIDDLE EAST & AFRICA A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)
TABLE 44. ASIA-PACIFIC A2P AND P2A MESSAGING MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 45. ASIA-PACIFIC A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2016 - 2024 (USD BILLION)
TABLE 46. ASIA-PACIFIC A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2016 - 2024 (USD BILLION)
TABLE 47. ASIA-PACIFIC A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD BILLION)
TABLE 48. ASIA-PACIFIC A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD BILLION)
TABLE 49. 360IRESEARCH SCORES FOR FOREFRONT IN A2P AND P2A MESSAGING MARKET
TABLE 50. 360IRESEARCH SCORES FOR PATHFINDERS IN A2P AND P2A MESSAGING MARKET
TABLE 51. 360IRESEARCH SCORES FOR NICHE IN A2P AND P2A MESSAGING MARKET
TABLE 52. 360IRESEARCH SCORES FOR VITAL IN A2P AND P2A MESSAGING MARKET
TABLE 53. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR A2P AND P2A MESSAGING MARKET
TABLE 54. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR A2P AND P2A MESSAGING MARKET

LIST OF FIGURES (48 TABLES)

FIGURE 1. GLOBAL A2P AND P2A MESSAGING MARKET: YEARS CONSIDERED FOR THE STUDY
FIGURE 2. GLOBAL A2P AND P2A MESSAGING MARKET: KEY RESEARCH METHODOLOGY
FIGURE 3. GLOBAL A2P AND P2A MESSAGING MARKET: KEY RESEARCH INSTRUMENTS
FIGURE 4. GLOBAL A2P AND P2A MESSAGING MARKET: KEY SECONDARY INSTRUMENT SOURCES
FIGURE 5. GLOBAL A2P AND P2A MESSAGING MARKET: KEY POTENTIAL RESPONDENTS
FIGURE 6. GLOBAL A2P AND P2A MESSAGING MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT
FIGURE 7. GLOBAL A2P AND P2A MESSAGING MARKET: KEY RESEARCH APPROACHES
FIGURE 8. GLOBAL A2P AND P2A MESSAGING MARKET: KEY DATA TRIANGULATION
FIGURE 9. GLOBAL A2P AND P2A MESSAGING MARKET: KEY RESEARCH ASSUMPTIONS
FIGURE 10. A2P AND P2A MESSAGING MARKET: KEY MARKET CONNECTIVITY
FIGURE 11. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, 2016 - 2024 (USD BILLION)
FIGURE 12. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2017 VS 2024 (USD BILLION)
FIGURE 13. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CLOUD API MESSAGING PLATFORM, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 14. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRADITIONAL & MANAGED MESSAGING PLATFORM, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 15. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2017 VS 2024 (USD BILLION)
FIGURE 16. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MULTI-COUNTRY, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 17. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY NATIONAL, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 18. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2017 VS 2024 (USD BILLION)
FIGURE 19. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 20. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 21. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 22. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 23. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 24. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 25. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 26. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 27. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 28. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 29. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 30. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 31. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 32. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 33. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2017 VS 2024 (USD BILLION)
FIGURE 34. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY AUTHENTICATION SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 35. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 36. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INQUIRY & SEARCH RELATED SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 37. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY INTERACTIVE MESSAGES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 38. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY NOTIFICATIONS & ALERTS, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 39. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY PROMOTIONAL & MARKETING SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 40. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY PUSHED CONTENT SERVICES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 41. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY VOTING & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 42. GLOBAL A2P AND P2A MESSAGING MARKET SIZE, BY GEOGRAPHY, 2017 (USD BILLION)
FIGURE 43. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL A2P AND P2A MESSAGING MARKET, BY MESSAGING PLATFORM, 2024
FIGURE 44. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL A2P AND P2A MESSAGING MARKET, BY TRAFFIC, 2024
FIGURE 45. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL A2P AND P2A MESSAGING MARKET, BY INDUSTRY, 2024
FIGURE 46. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL A2P AND P2A MESSAGING MARKET, BY APPLICATION, 2024
FIGURE 47. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL A2P AND P2A MESSAGING MARKET, BY GEOGRAPHY, 2024
FIGURE 48. 360IRESEARCH FPNV POSITIONING MATRIX FOR A2P AND P2A MESSAGING MARKET