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Global Marketing Cloud Platform Market - Premium Insight, Industry Trends, FPNV Positioning Matrix, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2024 (Q3 2018 Update)

Global Marketing Cloud Platform Market - Premium Insight, Industry Trends,...

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Global Marketing Cloud Platform Market - Premium Insight, Industry Trends, FPNV Positioning Matrix, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2024 (Q3 2018 Update)
Global Marketing Cloud Platform Market...
Report Code
RO9/112/1005

Publish Date
30/Oct/2018

Pages
140
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Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Stakeholders
2. Research & Forecasting
2.1. Research Methodology
2.1.1. Research Instruments
2.1.1.1. Secondary Instrument
2.1.1.2. Primary Instrument
2.1.2. Research Approaches
2.1.2.1. Bottom-up Approach
2.1.2.2. Top-down Approach
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.1.5. Vendor Inclusion Criteria
2.2. Forecasting Methodology
2.2.1. Methodology for Market Estimation & Forecasting
2.2.2. Significance and Importance of the Market Estimation & Forecasting
3. Executive Summary
4. Premium Insight
4.1. Market Connectivity
4.2. Market Data Feed
4.3. Market Vendor Ranking Analysis
4.4. Market Dynamics
4.4.1. Drivers
4.4.1.1. Growing volume of data
4.4.1.2. Growing need for content marketing such as videos, articles, infographics, and emails
4.4.1.3. Increased use of social media marketing and marketing automation
4.4.1.4. Growing need for improved customer digital experience
4.4.2. Restraints
4.4.2.1. Data privacy and security concerns
4.4.2.2. Bandwidth and connectivity issues
4.4.3. Opportunities
4.4.3.1. Increased adoption of analytics in marketing cloud platform
4.4.3.2. Emergence of mobile marketing platform
4.4.4. Challenges
4.4.4.1. System integration issues
4.4.4.2. High initial cost of marketing cloud platform
4.5. Porter's Five Forces Analysis
4.5.1. Threat of New Entrants
4.5.2. Threat of Substitutes
4.5.3. Bargaining Power of Customers
4.5.4. Bargaining Power of Suppliers
4.5.5. Industry Rivalry
4.6. Adoption of Location-Based Marketing
5. Global Marketing Cloud Platform Market, by Type
5.1. Introduction
5.2. B2B
5.3. B2C
6. Global Marketing Cloud Platform Market, by Industry
6.1. Introduction
6.2. Aerospace & Defense
6.3. Automotive & Transportation
6.4. Banking, Financial Services & Insurance
6.5. Building, Construction & Real Estate
6.6. Consumer Goods & Retail
6.7. Education
6.8. Energy & Utilities
6.9. Government & Public Sector
6.10. Healthcare & Life Sciences
6.11. Information Technology
6.12. Manufacturing
6.13. Media & Entertainment
6.14. Telecommunication
6.15. Travel & Hospitality
7. Global Marketing Cloud Platform Market, by Geography
7.1. Introduction
7.2. Americas Marketing Cloud Platform Market
7.2.1. Americas Marketing Cloud Platform Market, by Country
7.2.1.1. United States
7.2.1.2. Brazil
7.2.1.3. Canada
7.2.1.4. Mexico
7.2.1.5. Argentina
7.2.2. Americas Marketing Cloud Platform Market, by Type
7.2.3. Americas Marketing Cloud Platform Market, by Industry
7.3. Europe, Middle East & Africa Marketing Cloud Platform Market
7.3.1. Europe, Middle East & Africa Marketing Cloud Platform Market, by Country
7.3.1.1. United Kingdom
7.3.1.2. Germany
7.3.1.3. France
7.3.1.4. Saudi Arabia
7.3.1.5. United Arab Emirates
7.3.1.6. Italy
7.3.1.7. Russia
7.3.2. Europe, Middle East & Africa Marketing Cloud Platform Market, by Type
7.3.3. Europe, Middle East & Africa Marketing Cloud Platform Market, by Industry
7.4. Asia-Pacific Marketing Cloud Platform Market
7.4.1. Asia-Pacific Marketing Cloud Platform Market, by Country
7.4.1.1. China
7.4.1.2. Japan
7.4.1.3. India
7.4.1.4. Australia
7.4.2. Asia-Pacific Marketing Cloud Platform Market, by Type
7.4.3. Asia-Pacific Marketing Cloud Platform Market, by Industry
8. 360iResearch Competitive Strategic Window
8.1. Introduction
8.1.1. Leverage Zone
8.1.2. Vantage Zone
8.1.3. Speculative Zone
8.1.4. Bottleneck Zone
9. 360iResearch FPNV Positioning Matrix
9.1. Introduction
9.2. 360iResearch Scores
9.2.1. Forefront
9.2.2. Pathfinders
9.2.3. Niche
9.2.4. Vital
9.3. Business Strategy
9.4. Product Satisfaction
10. Competitive News Feed Analysis
11. Company Usability Profiles
11.1. Act-On Software
11.2. Adobe Systems Incorporated
11.3. Cision AB
11.4. Etrigue Corporation
11.5. GreenRope
11.6. Hatchbuck
11.7. Hubspot
11.8. Infusionsoft
11.9. International Business Machines Corporation
11.10. Leadsquared
11.11. Oracle Corporation
11.12. Salesforce.com
11.13. Salesfusion
11.14. eTrigue
12. Appendix
12.1. Top Reports
12.2. Author Details

LIST OF TABLES (36 TABLES)

TABLE 1. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)
TABLE 2. GLOBAL MARKETING CLOUD PLATFORM MARKET RANKING, BY VENDORS, 2017
TABLE 3. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)
TABLE 4. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2B, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 5. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2C, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 6. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)
TABLE 7. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 8. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 9. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 10. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 11. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 12. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 13. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 14. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 15. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 16. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 17. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 18. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 19. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 20. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 21. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)
TABLE 22. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)
TABLE 23. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)
TABLE 24. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)
TABLE 25. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)
TABLE 26. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)
TABLE 27. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)
TABLE 28. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)
TABLE 29. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)
TABLE 30. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)
TABLE 31. 360IRESEARCH SCORES FOR FOREFRONT IN MARKETING CLOUD PLATFORM MARKET
TABLE 32. 360IRESEARCH SCORES FOR PATHFINDERS IN MARKETING CLOUD PLATFORM MARKET
TABLE 33. 360IRESEARCH SCORES FOR NICHE IN MARKETING CLOUD PLATFORM MARKET
TABLE 34. 360IRESEARCH SCORES FOR VITAL IN MARKETING CLOUD PLATFORM MARKET
TABLE 35. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR MARKETING CLOUD PLATFORM MARKET
TABLE 36. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR MARKETING CLOUD PLATFORM MARKET

LIST OF FIGURES (34 TABLES)

FIGURE 1. GLOBAL MARKETING CLOUD PLATFORM MARKET: YEARS CONSIDERED FOR THE STUDY
FIGURE 2. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH METHODOLOGY
FIGURE 3. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH INSTRUMENTS
FIGURE 4. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY SECONDARY INSTRUMENT SOURCES
FIGURE 5. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY POTENTIAL RESPONDENTS
FIGURE 6. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT
FIGURE 7. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH APPROACHES
FIGURE 8. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY DATA TRIANGULATION
FIGURE 9. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH ASSUMPTIONS
FIGURE 10. MARKETING CLOUD PLATFORM MARKET: KEY MARKET CONNECTIVITY
FIGURE 11. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)
FIGURE 12. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2017 VS 2024 (USD MILLION)
FIGURE 13. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2B, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 14. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2C, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 15. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2017 VS 2024 (USD MILLION)
FIGURE 16. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 17. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 18. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 19. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 20. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 21. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 22. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 23. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 24. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 25. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 26. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 27. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 28. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 29. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)
FIGURE 30. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GEOGRAPHY, 2017 (USD MILLION)
FIGURE 31. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL MARKETING CLOUD PLATFORM MARKET, BY TYPE, 2024
FIGURE 32. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY, 2024
FIGURE 33. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL MARKETING CLOUD PLATFORM MARKET, BY GEOGRAPHY, 2024
FIGURE 34. 360IRESEARCH FPNV POSITIONING MATRIX FOR MARKETING CLOUD PLATFORM MARKET

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