Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Stakeholders
2. Research & Forecasting
2.1. Research Methodology
2.1.1. Research Instruments
2.1.1.1. Secondary Instrument
2.1.1.2. Primary Instrument
2.1.2. Research Approaches
2.1.2.1. Bottom-up Approach
2.1.2.2. Top-down Approach
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.1.5. Vendor Inclusion Criteria
2.2. Forecasting Methodology
2.2.1. Methodology for Market Estimation & Forecasting
2.2.2. Significance and Importance of the Market Estimation & Forecasting
3. Executive Summary
4. Premium Insight
4.1. Market Connectivity
4.2. Market Data Feed
4.3. Market Vendor Ranking Analysis
4.4. Market Dynamics
4.4.1. Drivers
4.4.1.1. High popularity of light beer among the young population
4.4.1.2. Increasing acquisition and merger
4.4.2. Restraints
4.4.2.1. Increasing popularity of Dark beer among regular consumers
4.4.2.2. Potential health risk
4.4.3. Opportunities
4.4.3.1. New product development and flavour innovation
4.4.3.2. Growing popularity of craft beer
4.4.3.3. Increasing demand of imported beer
4.4.4. Challenges
4.4.4.1. Heavy taxation and legal regulations
4.5. Porter's Five Forces Analysis
4.5.1. Threat of New Entrants
4.5.2. Threat of Substitutes
4.5.3. Bargaining Power of Customers
4.5.4. Bargaining Power of Suppliers
4.5.5. Industry Rivalry
4.6. Pricing Analysis
4.7. Consumption Pattern and Trends
5. Global Light Beer Market, by Distribution Channel
5.1. Introduction
5.2. Convenience Stores
5.3. Liquor Stores
5.4. Online Stores
5.5. Restaurants & Bars
5.6. Supermarkets
6. Global Light Beer Market, by Gender
6.1. Introduction
6.2. Female
6.3. Male
7. Global Light Beer Market, by Geography
7.1. Introduction
7.2. Americas Light Beer Market
7.2.1. Americas Light Beer Market, by Country
7.2.1.1. United States
7.2.1.2. Brazil
7.2.1.3. Canada
7.2.1.4. Mexico
7.2.1.5. Argentina
7.2.2. Americas Light Beer Market, by Distribution Channel
7.2.3. Americas Light Beer Market, by Gender
7.3. Europe, Middle East & Africa Light Beer Market
7.3.1. Europe, Middle East & Africa Light Beer Market, by Country
7.3.1.1. United Kingdom
7.3.1.2. Germany
7.3.1.3. France
7.3.1.4. Saudi Arabia
7.3.1.5. United Arab Emirates
7.3.1.6. Italy
7.3.1.7. Russia
7.3.2. Europe, Middle East & Africa Light Beer Market, by Distribution Channel
7.3.3. Europe, Middle East & Africa Light Beer Market, by Gender
7.4. Asia-Pacific Light Beer Market
7.4.1. Asia-Pacific Light Beer Market, by Country
7.4.1.1. China
7.4.1.2. Japan
7.4.1.3. India
7.4.1.4. Australia
7.4.2. Asia-Pacific Light Beer Market, by Distribution Channel
7.4.3. Asia-Pacific Light Beer Market, by Gender
8. 360iResearch Competitive Strategic Window
8.1. Introduction
8.1.1. Leverage Zone
8.1.2. Vantage Zone
8.1.3. Speculative Zone
8.1.4. Bottleneck Zone
9. 360iResearch FPNV Positioning Matrix
9.1. Introduction
9.2. 360iResearch Scores
9.2.1. Forefront
9.2.2. Pathfinders
9.2.3. Niche
9.2.4. Vital
9.3. Business Strategy
9.4. Product Satisfaction
10. Competitive News Feed Analysis
11. Company Usability Profiles
11.1. Anheuser-Busch InBev SA/NV
11.2. Asahi Breweries, Ltd.
11.3. Bayerische Staatsbrauerei Weihenstephan
11.4. Beijing Yanjing Brewery Co., Ltd.
11.5. Carlsberg A/S
11.6. China Resources Snow Breweries Limited
11.7. Heineken Holding N.V.
11.8. Kirin Holdings Company, Limited
11.9. Krombacher Brauerei Bernhard Schadeberg GmbH & Company KG
11.10. Molson Coors Brewing Company
11.11. Privatbrauerei ERDINGER Wei?brau Werner Brombach GmbH
11.12. Suntory Beer Limited
12. Appendix
12.1. Top Reports
12.2. Author Details

LIST OF TABLES (27 TABLES)

TABLE 1. GLOBAL LIGHT BEER MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 2. GLOBAL LIGHT BEER MARKET RANKING, BY VENDORS, 2017
TABLE 3. GLOBAL LIGHT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2016 - 2024 (USD BILLION)
TABLE 4. GLOBAL LIGHT BEER MARKET SIZE, BY CONVENIENCE STORES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 5. GLOBAL LIGHT BEER MARKET SIZE, BY LIQUOR STORES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 6. GLOBAL LIGHT BEER MARKET SIZE, BY ONLINE STORES, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 7. GLOBAL LIGHT BEER MARKET SIZE, BY RESTAURANTS & BARS, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 8. GLOBAL LIGHT BEER MARKET SIZE, BY SUPERMARKETS, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 9. GLOBAL LIGHT BEER MARKET SIZE, BY GENDER, 2016 - 2024 (USD BILLION)
TABLE 10. GLOBAL LIGHT BEER MARKET SIZE, BY FEMALE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 11. GLOBAL LIGHT BEER MARKET SIZE, BY MALE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 12. GLOBAL LIGHT BEER MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD BILLION)
TABLE 13. AMERICAS LIGHT BEER MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 14. AMERICAS LIGHT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2016 - 2024 (USD BILLION)
TABLE 15. AMERICAS LIGHT BEER MARKET SIZE, BY GENDER, 2016 - 2024 (USD BILLION)
TABLE 16. EUROPE, MIDDLE EAST & AFRICA LIGHT BEER MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 17. EUROPE, MIDDLE EAST & AFRICA LIGHT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2016 - 2024 (USD BILLION)
TABLE 18. EUROPE, MIDDLE EAST & AFRICA LIGHT BEER MARKET SIZE, BY GENDER, 2016 - 2024 (USD BILLION)
TABLE 19. ASIA-PACIFIC LIGHT BEER MARKET SIZE, 2016 - 2024 (USD BILLION)
TABLE 20. ASIA-PACIFIC LIGHT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2016 - 2024 (USD BILLION)
TABLE 21. ASIA-PACIFIC LIGHT BEER MARKET SIZE, BY GENDER, 2016 - 2024 (USD BILLION)
TABLE 22. 360IRESEARCH SCORES FOR FOREFRONT IN LIGHT BEER MARKET
TABLE 23. 360IRESEARCH SCORES FOR PATHFINDERS IN LIGHT BEER MARKET
TABLE 24. 360IRESEARCH SCORES FOR NICHE IN LIGHT BEER MARKET
TABLE 25. 360IRESEARCH SCORES FOR VITAL IN LIGHT BEER MARKET
TABLE 26. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR LIGHT BEER MARKET
TABLE 27. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR LIGHT BEER MARKET

LIST OF FIGURES (25 TABLES)

FIGURE 1. GLOBAL LIGHT BEER MARKET: YEARS CONSIDERED FOR THE STUDY
FIGURE 2. GLOBAL LIGHT BEER MARKET: KEY RESEARCH METHODOLOGY
FIGURE 3. GLOBAL LIGHT BEER MARKET: KEY RESEARCH INSTRUMENTS
FIGURE 4. GLOBAL LIGHT BEER MARKET: KEY SECONDARY INSTRUMENT SOURCES
FIGURE 5. GLOBAL LIGHT BEER MARKET: KEY POTENTIAL RESPONDENTS
FIGURE 6. GLOBAL LIGHT BEER MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT
FIGURE 7. GLOBAL LIGHT BEER MARKET: KEY RESEARCH APPROACHES
FIGURE 8. GLOBAL LIGHT BEER MARKET: KEY DATA TRIANGULATION
FIGURE 9. GLOBAL LIGHT BEER MARKET: KEY RESEARCH ASSUMPTIONS
FIGURE 10. LIGHT BEER MARKET: KEY MARKET CONNECTIVITY
FIGURE 11. GLOBAL LIGHT BEER MARKET SIZE, 2016 - 2024 (USD BILLION)
FIGURE 12. GLOBAL LIGHT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2017 VS 2024 (USD BILLION)
FIGURE 13. GLOBAL LIGHT BEER MARKET SIZE, BY CONVENIENCE STORES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 14. GLOBAL LIGHT BEER MARKET SIZE, BY LIQUOR STORES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 15. GLOBAL LIGHT BEER MARKET SIZE, BY ONLINE STORES, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 16. GLOBAL LIGHT BEER MARKET SIZE, BY RESTAURANTS & BARS, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 17. GLOBAL LIGHT BEER MARKET SIZE, BY SUPERMARKETS, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 18. GLOBAL LIGHT BEER MARKET SIZE, BY GENDER, 2017 VS 2024 (USD BILLION)
FIGURE 19. GLOBAL LIGHT BEER MARKET SIZE, BY FEMALE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 20. GLOBAL LIGHT BEER MARKET SIZE, BY MALE, BY GEOGRAPHY, 2017 VS 2024 (USD BILLION)
FIGURE 21. GLOBAL LIGHT BEER MARKET SIZE, BY GEOGRAPHY, 2017 (USD BILLION)
FIGURE 22. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL LIGHT BEER MARKET, BY DISTRIBUTION CHANNEL, 2024
FIGURE 23. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL LIGHT BEER MARKET, BY GENDER, 2024
FIGURE 24. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL LIGHT BEER MARKET, BY GEOGRAPHY, 2024
FIGURE 25. 360IRESEARCH FPNV POSITIONING MATRIX FOR LIGHT BEER MARKET