Table of Contents:

1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research Objectives
2.2.2 Assumption & Limitations
2.3 Market Structure
3 Market Insights
4 Research Methodology
4.1 Research Process
4.2 Secondary Research
4.3 Primary Research
4.4 Forecast Model
5 Market Landscape
5.1 Porters Five Forces Analysis
5.1.1 Threat of new entrants
5.1.2 Bargaining power of suppliers
5.1.3 Bargaining power of buyers
5.1.4 Threat of substitute
5.1.5 Rivalry
5.2 Value Chain/Supply Chain of Augmented Reality and Virtual Reality Market
6 Market Dynamics
6.1 Introduction
6.2 Drivers
6.2.1 Growing Demand for HMD in Gaming and Entertainment
6.2.2 Implementation of VR as part of Marketing Strategy
6.2.3 Growing Demand of AR/VR in Retail and E-Commerce
6.2.4 Drivers Impact Analysis
6.3 Opportunities
6.3.1 Advancement in Fully Immersive Technology
6.3.2 Integrating 5G with AR/VR
6.4 Market Trends
6.4.1 360-Degree VR Video
6.4.2 Increased Availability and Reduced Cost of VR Products
7 Global Augmented Reality and Virtual Reality Market, By Product Type
7.1 Overview
7.1.1 Non-Immersive Systems
7.1.2 Semi-Immersive Projection System
7.1.3 Fully-Immersive Head Mounted Systems
8 Global Augmented Reality and Virtual Reality Market, By Application
8.1 Overview
8.1.1 Education & Training
8.1.2 Video Games
8.1.3 Media
8.1.4 Tourism
8.1.5 Social Media
9 Global Augmented Reality and Virtual Reality Market, By Region
9.1 Introduction
9.2 US
9.3 Europe
9.4 China
9.5 Japan
9.6 South East Asia
9.7 Central & South America
10 Competitive Landscape
10.1 Competitive Landscape
11 Company Profiles
11.1 Google LLC
11.1.1 Company Overview
11.1.2 Financial Overview
11.1.3 Products/Services/Solutions Offerings
11.1.4 SWOT Analysis
11.1.5 Key Strategy
11.2 Blippar.com
11.2.1 Company Overview
11.2.2 Products/Services/Solutions Offerings
11.2.3 Key Development
11.2.4 SWOT Analysis
11.2.5 Key Strategy
11.3 EON Reality Inc.
11.3.1 Company Overview
11.3.2 Products/Services/Solutions Offerings
11.3.3 Key Development
11.3.4 SWOT Analysis
11.3.5 Key Strategy
11.4 Augmented Pixels Inc.
11.4.1 Company Overview
11.4.2 Products/Services/Solutions Offerings
11.4.3 SWOT Analysis
11.4.4 Key Strategy
11.5 HP Inc.
11.5.1 Company Overview
11.5.2 Financial Overview
11.5.3 Products/Services/Solutions Offerings
11.5.4 SWOT Analysis
11.5.5 Key Strategy
11.6 DAQRI LLC
11.6.1 Company Overview
11.6.2 Products/Services/Solutions Offerings
11.6.3 Key Developments
11.6.4 SWOT Analysis
11.6.5 Key Strategy
11.7 Wikitude GmbH
11.7.1 Company Overview
11.7.2 Products/Services/Solutions Offerings
11.7.3 Key Developments
11.7.4 SWOT Analysis
11.7.5 Key Strategy
11.8 Terminal Eleven (SkyView)
11.8.1 Company Overview
11.8.2 Products/Services/Solutions Offerings
11.8.3 SWOT Analysis
11.9 Zapper Limited
11.9.1 Company Overview
11.9.2 Products/Services/Solutions Offerings
11.9.3 SWOT Analysis
11.9.4 Key Strategy
11.1 awe.org Pty Ltd(buildar.com)
11.10.1 Company Overview
11.10.2 Products/Services/Solutions Offerings
11.10.3 SWOT Analysis
11.11 Virtalis Limited
11.11.1 Company Overview
11.11.2 Products/Systems/Solutions Offerings
11.11.3 SWOT Analysis
11.11.4 Key Strategy
11.12 Facebook Inc.
11.12.1 Company Overview
11.12.2 Financial Overview
11.12.3 Solution/Service Offerings
11.12.4 SWOT Analysis
11.12.5 Key Strategy
11.13 Samsung Group
11.13.1 Company Overview
11.13.2 Financial Overview
11.13.3 Products/Services Offered
11.13.4 Key Developments
11.13.5 SWOT Analysis
11.13.6 Key Strategy
11.14 Microsoft Corporation
11.14.1 Company Overview
11.14.2 Financial Overview
11.14.3 Products/Services/Solutions Offered
11.14.4 Key Developments
11.14.5 SWOT Analysis
11.14.6 Key Strategies
11.15 HTC Corporation
11.15.1 Company Overview
11.15.2 Financial Overview
11.15.3 Products/Services/Solutions Offered
11.15.4 Key Developments
11.15.5 SWOT Analysis
11.15.6 Key Strategies
11.16 Sony Corporation
11.16.1 Company Overview
11.16.2 Financial Overview
11.16.3 Products/Services/Solutions Offered
11.16.4 Key Developments
11.16.5 SWOT Analysis
11.16.6 Key Strategies