Table Of Contents
1 Introduction 12
1.1 Objectives Of The Study 12
1.2 Market Definition 12
1.3 Overview Of North America Loyalty Management Market 12
1.4 Currency And Pricing 13
1.5 Limitation 13
1.6 Markets Covered 14
2 Market Segmentation 16
2.1 Markets Covered 16
2.2 Geographic Scope 17
2.3 Years Considered For The Study 18
2.4 Currency And Pricing 18
2.5 Research Methodology 19
2.6 Primary Interviews With Key Opinion Leaders 22
2.7 Secondary Sources 23
2.8 Assumptions 23
3 Market Overview 24
3.1 Drivers 26
3.1.1 Increasing Need Of Competitive Differentiation To Gain Market Presence 26
3.1.2 Rising Trend Of Loyalty Programs 26
3.1.3 Technological Advancement In Mobile Technology And Applications 27
3.1.4 Rise In Number Of Cardholders And Use Of Reward Points 27
3.2 Restraints 29
3.2.1 Lack Of Stringent Regulations 29
3.3 Opportunity 30
3.3.1 Rising Application Of Big Data And Machine Learning 30
3.3.2 Increased Investments In Loyalty System Technology 31
3.3.3 Rising Sophistication Of Online Reward Management Solution 31
3.4 Challenges 32
3.4.1 Lack Of Awareness Of The Benefits Of Loyalty Programs 32
4 Executive Summary 33
5 Premium Insights 35
6 North America Loyalty Management Market, By Solution 38
6.1 Overview 39
6.2 Customer Loyalty 41
6.2.1 Customer Loyalty, By Component 41
6.2.1.1 Exclusive Discount/Sales 41
6.2.1.2 Membership Point/Rewards Free Product & Services 41
6.2.1.3 Customer Specific Offerings 42
6.2.1.4 Special Events 42
6.2.1.5 Free Products & Services 42
6.2.1.6 Cash Back 42
6.2.1.7 Loyalty Cards 42
6.2.1.8 Others 42
6.2.2 Customer Loyalty, By Type Of Analytics 42
6.2.2.1 Market Basket Analysis 42
6.2.2.2 Social Media Analysis 42
6.2.2.3 Customer Segmentation 42
6.2.2.4 Campaign Management 42
6.2.2.5 Data Mining 43
6.2.2.6 Predictive Analytics 43
6.2.2.7 Others 43
6.3 Employee Retention 44
6.4 Channel Loyalty 45
7 North America Loyalty Management Market, By Deployment Type 46
7.1 Overview 47
7.2 On-Premises 49
7.3 On-Demand 50
8 North America Loyalty Management Market, By Organization Size 51
8.1 Overview 52
8.2 Small & Medium-Sized Enterprises 54
8.3 Large Enterprises 55
9 North America Loyalty Management Market, By Vertical 56
9.1 Overview 57
9.2 Banking, Financial Services And Insurance 59
9.3 Travel & Hospitality 60
9.4 Retail & Consumer Goods 61
9.5 It & Telecommunication 62
9.6 Media & Entertainment 63
9.7 Healthcare & Life Sciences 64
9.8 Manufacturing 65
9.9 Others 65
10 North America Loyalty Management Market, By Type Of Offering Capacity 66
10.1 Overview 67
10.2 Technology Platform Capabilities 69
10.3 Service Delivery Capabilities 70
10.4 Loyalty Strategy Design 71
10.5 Loyalty Management 72
10.6 Loyalty Marketing 73
10.7 Analytics And Measurement 74
11 North America Loyalty Management Market By Geography 75
11.1 North America 75
11.1.1 U.S. 85
11.1.2 Canada 89
11.1.3 Mexico 93
12 North America Loyalty Management Market, Company Landscape 97
12.1 Company Share Analysis; North America 97
13 Company Profiles 98
13.1 Aimia Inc. 98
13.1.1 Company Overview 98
13.1.2 Aimia Inc; Revenue Analysis 98
13.1.3 Product Portfolio 99
13.1.4 Recent Development 99
13.2 Comarch Sa. 100
13.2.1 Company Overview 100
13.2.2 Comarch Sa; Revenue Analysis 100
13.2.3 Product Portfolio 101
13.2.4 Recent Development 101
13.3 Epsilon 102
13.3.1 Company Overview 102
13.3.2 Epsilon ; Company Snapshpot 102
13.3.3 Product Portfolio 102
13.3.4 Recent Developments 103
13.4 Icf Inc. 104
13.4.1 Company Overview 104
13.4.2 Icf Inc.; Revenue Analysis 104
13.4.3 Product Portfolio 105
13.4.4 Recent Developments 105
13.5 Brierley+Partners 106
13.5.1 Company Overview 106
13.5.2 Brierley+Partners; Company Snapshot 106
13.5.3 Product Portfolio 107
13.5.4 Recent Developments 107
13.6 Bond Brand Loyalty Inc. 108
13.6.1 Company Overview 108
13.6.2 Bond Brand Loyalty Inc; Company Snapshpot 108
13.6.3 Product Portfolio 109
13.6.4 Recent Development 110
13.7 Ketchup Loyalty Marketing. 111
13.7.1 Company Overview 111
13.7.2 Ketchup Loyalty Marketing; Company Snapshpot 111
13.7.3 Product Portfolio 112
13.7.4 Recent Development 112
13.8 Kobie Marketing, Inc. 113
13.8.1 Company Overview 113
13.8.2 Kobie Marketing, Inc; Company Snapshpot 113
13.8.3 Product Portfolio 113
13.8.4 Recent Developments 114
13.9 Oracle 115
13.9.1 Company Overview 115
13.9.2 Oracle; Revenue Analysis 115
13.9.3 Product Portfolio 116
13.9.4 Recent Developments 116
13.10 Sap Se 117
13.10.1 Company Overview 117
13.10.2 Sap Se; Revenue Analysis 117
13.10.3 Product Portfolio 118
13.10.4 Recent Developments 118
13.11 Tibco Software Inc. 119
13.11.1 Company Overview 119
13.11.2 Tibco Software Inc; Company Snapshpot 119
13.11.3 Product Portfolio 119
13.11.4 Recent Developments 120
14 Related Reports 121
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