Table Of Contents
1 Introduction 22
1.1 Objectives Of The Study 22
1.2 Market Definition 22
1.3 Overview Of Global Loyalty Management Market 22
1.4 Currency And Pricing 23
1.5 Limitation 23
1.6 Markets Covered 24
2 Market Segmentation 26
2.1 Markets Covered 26
2.2 Geographic Scope 27
2.3 Years Considered For The Study 28
2.4 Currency And Pricing 28
2.5 Research Methodology 29
2.6 Primary Interviews With Key Opinion Leaders 32
2.7 Secondary Sources 33
2.8 Assumptions 33
3 Market Overview 34
3.1 Drivers 36
3.1.1 Increasing Need Of Competitive Differentiation To Gain Market Presence 36
3.1.2 Rising Trend Of Loyalty Programs 36
3.1.3 Technological Advancement In Mobile Technology And Applications 37
3.1.4 Rise In Number Of Cardholders And Use Of Reward Points 37
3.2 Restraints 39
3.2.1 Lack Of Stringent Regulations 39
3.3 Opportunity 40
3.3.1 Rising Application Of Big Data And Machine Learning 40
3.3.2 Increased Investments In Loyalty System Technology 41
3.3.3 Rising Sophistication Of Online Reward Management Solution 41
3.4 Challenges 42
3.4.1 Lack Of Awareness Of The Benefits Of Loyalty Programs 42
4 Executive Summary 43
5 Premium Insights 46
6 Global Loyalty Management Market, By Solution 49
6.1 Overview 50
6.2 Customer Loyalty 52
6.2.1 Customer Loyalty, By Component 52
6.2.1.1 Exclusive Discount/Sales 52
6.2.1.2 Membership Point/Rewards Free Product & Services 52
6.2.1.3 Customer Specific Offerings 53
6.2.1.4 Special Events 53
6.2.1.5 Free Products & Services 53
6.2.1.6 Cash Back 53
6.2.1.7 Loyalty Cards 53
6.2.1.8 Others 53
6.2.2 Customer Loyalty, By Type Of Analytics 53
6.2.2.1 Market Basket Analysis 53
6.2.2.2 Social Media Analysis 53
6.2.2.3 Customer Segmentation 53
6.2.2.4 Campaign Management 53
6.2.2.5 Data Mining 54
6.2.2.6 Predictive Analytics 54
6.2.2.7 Others 54
6.3 Employee Retention 55
6.4 Channel Loyalty 56
7 Global Loyalty Management Market, By Deployment Type 57
7.1 Overview 58
7.2 On-Premises 60
7.3 On-Demand 61
8 Global Loyalty Management Market, By Organization Size 62
8.1 Overview 63
8.2 Small & Medium-Sized Enterprises 65
8.3 Large Enterprises 66
9 Global Loyalty Management Market, By Vertical 67
9.1 Overview 68
9.2 Banking, Financial Services And Insurance 70
9.3 Travel & Hospitality 71
9.4 Retail & Consumer Goods 72
9.5 It & Telecommunication 73
9.6 Media & Entertainment 74
9.7 Healthcare & Life Sciences 75
9.8 Manufacturing 76
9.9 Others 76
10 Global Loyalty Management Market, By Type Of Offering Capacity 77
10.1 Overview 78
10.2 Technology Platform Capabilities 80
10.3 Service Delivery Capabilities 81
10.4 Loyalty Strategy Design 82
10.5 Loyalty Management 83
10.6 Loyalty Marketing 84
10.7 Analytics And Measurement 85
11 Global Loyalty Management Market By Geography 86
11.1 Overview 87
11.2 North America 94
11.2.1 U.S. 103
11.2.2 Canada 107
11.2.3 Mexico 111
11.3 Europe 115
11.3.1 U.K. 124
11.3.2 Germany 128
11.3.3 Spain 132
11.3.4 Italy 136
11.3.5 Belgium 140
11.3.6 Turkey 144
11.3.7 France 148
11.3.8 Netherlands 152
11.3.9 Switzerland 156
11.3.10 Russia 160
11.3.11 Rest Of Europe 164
11.4 Asia-Pacific 165
11.4.1 Japan 175
11.4.2 China 179
11.4.3 South Korea 183
11.4.4 India 187
11.4.5 Australia 191
11.4.6 Indonesia 195
11.4.7 Thailand 199
11.4.8 Singapore 203
11.4.9 Malaysia 207
11.4.10 Philippines 211
11.4.11 Rest Of Asia-Pacific 215
11.5 South America 216
11.5.1 Brazil 225
11.5.2 Rest Of South America 229
11.6 Middle East And Africa 230
11.6.1 South Africa 239
11.6.2 Rest Of Middle East And Africa 243
12 Global Loyalty Management Market, Company Landscape 244
12.1 Company Share Analysis; Global 244
12.2 Company Share Analysis; North America 245
12.3 Company Share Analysis; Europe 246
12.4 Company Share Analysis; Asia-Pacific 247
13 Company Profiles 248
13.1 Aimia Inc. 248
13.1.1 Company Overview 248
13.1.2 Aimia Inc; Revenue Analysis 248
13.1.3 Product Portfolio 249
13.1.4 Recent Development 249
13.2 Comarch Sa. 250
13.2.1 Company Overview 250
13.2.2 Comarch Sa; Revenue Analysis 250
13.2.3 Product Portfolio 251
13.2.4 Recent Development 251
13.3 Epsilon 252
13.3.1 Company Overview 252
13.3.2 Epsilon ; Company Snapshpot 252
13.3.3 Product Portfolio 252
13.3.4 Recent Developments 253
13.4 Icf Inc. 254
13.4.1 Company Overview 254
13.4.2 Icf Inc.; Revenue Analysis 254
13.4.3 Product Portfolio 255
13.4.4 Recent Developments 255
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13.5 Brierley+Partners 256
13.5.1 Company Overview 256
13.5.2 Brierley+Partners; Company Snapshot 256
13.5.3 Product Portfolio 257
13.5.4 Recent Developments 257
13.6 Bond Brand Loyalty Inc. 258
13.6.1 Company Overview 258
13.6.2 Bond Brand Loyalty Inc; Company Snapshpot 258
13.6.3 Product Portfolio 259
13.6.4 Recent Development 260
13.7 Ketchup Loyalty Marketing. 261
13.7.1 Company Overview 261
13.7.2 Ketchup Loyalty Marketing; Company Snapshpot 261
13.7.3 Product Portfolio 262
13.7.4 Recent Development 262
13.8 Kobie Marketing, Inc. 263
13.8.1 Company Overview 263
13.8.2 Kobie Marketing, Inc; Company Snapshpot 263
13.8.3 Product Portfolio 263
13.8.4 Recent Developments 264
13.9 Oracle 265
13.9.1 Company Overview 265
13.9.2 Oracle; Revenue Analysis 265
13.9.3 Product Portfolio 266
13.9.4 Recent Developments 266
13.10 Sap Se 267
13.10.1 Company Overview 267
13.10.2 Sap Se; Revenue Analysis 267
13.10.3 Product Portfolio 268
13.10.4 Recent Developments 268
13.11 Tibco Software Inc. 269
13.11.1 Company Overview 269
13.11.2 Tibco Software Inc; Company Snapshpot 269
13.11.3 Product Portfolio 269
13.11.4 Recent Developments 270
14 Related Reports 271
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