Table Of Contents
1 Introduction 14
1.1 Objectives Of The Study 14
1.2 Market Definition 14
1.3 Overview Of Europe Loyalty Management Market 14
1.4 Currency And Pricing 15
1.5 Limitation 15
1.6 Markets Covered 16
2 Market Segmentation 18
2.1 Markets Covered 18
2.2 Geographic Scope 19
2.3 Years Considered For The Study 20
2.4 Currency And Pricing 20
2.5 Research Methodology 21
2.6 Primary Interviews With Key Opinion Leaders 24
2.7 Secondary Sources 25
2.8 Assumptions 25
3 Market Overview 26
3.1 Drivers 28
3.1.1 Increasing Need Of Competitive Differentiation To Gain Market Presence 28
3.1.2 Rising Trend Of Loyalty Programs 28
3.1.3 Technological Advancement In Mobile Technology And Applications 29
3.1.4 Rise In Number Of Cardholders And Use Of Reward Points 29
3.2 Restraints 31
3.2.1 Lack Of Stringent Regulations 31
3.3 Opportunity 32
3.3.1 Rising Application Of Big Data And Machine Learning 32
3.3.2 Increased Investments In Loyalty System Technology 33
3.3.3 Rising Sophistication Of Online Reward Management Solution 33
3.4 Challenges 34
3.4.1 Lack Of Awareness Of The Benefits Of Loyalty Programs 34
4 Executive Summary 35
5 Premium Insights 37
6 Europe Loyalty Management Market, By Solution 40
6.1 Overview 41
6.2 Customer Loyalty 43
6.2.1 Customer Loyalty, By Component 43
6.2.1.1 Exclusive Discount/Sales 43
6.2.1.2 Membership Point/Rewards Free Product & Services 43
6.2.1.3 Customer Specific Offerings 44
6.2.1.4 Special Events 44
6.2.1.5 Free Products & Services 44
6.2.1.6 Cash Back 44
6.2.1.7 Loyalty Cards 44
6.2.1.8 Others 44
6.2.2 Customer Loyalty, By Type Of Analytics 44
6.2.2.1 Market Basket Analysis 44
6.2.2.2 Social Media Analysis 44
6.2.2.3 Customer Segmentation 44
6.2.2.4 Campaign Management 44
6.2.2.5 Data Mining 45
6.2.2.6 Predictive Analytics 45
6.2.2.7 Others 45
6.3 Employee Retention 46
6.4 Channel Loyalty 47
7 Europe Loyalty Management Market, By Deployment Type 48
7.1 Overview 49
7.2 On-Premises 51
7.3 On-Demand 52
8 Europe Loyalty Management Market, By Organization Size 53
8.1 Overview 54
8.2 Small & Medium-Sized Enterprises 56
8.3 Large Enterprises 57
9 Europe Loyalty Management Market, By Vertical 58
9.1 Overview 59
9.2 Banking, Financial Services And Insurance 61
9.3 Travel & Hospitality 62
9.4 Retail & Consumer Goods 63
9.5 It & Telecommunication 64
9.6 Media & Entertainment 65
9.7 Healthcare & Life Sciences 66
9.8 Manufacturing 67
9.9 Others 67
10 Europe Loyalty Management Market, By Type Of Offering Capacity 68
10.1 Overview 69
10.2 Technology Platform Capabilities 71
10.3 Service Delivery Capabilities 72
10.4 Loyalty Strategy Design 73
10.5 Loyalty Management 74
10.6 Loyalty Marketing 75
10.7 Analytics And Measurement 76
11 Europe Loyalty Management Market By Geography 77
11.1 Europe 77
11.1.1 U.K. 86
11.1.2 Germany 90
11.1.3 Spain 94
11.1.4 Italy 98
11.1.5 Belgium 102
11.1.6 Turkey 106
11.1.7 France 110
11.1.8 Netherlands 114
11.1.9 Switzerland 118
11.1.10 Russia 122
11.1.11 Rest Of Europe 126
12 Europe Loyalty Management Market, Company Landscape 127
12.1 Company Share Analysis; Europe 127
13 Company Profiles 128
13.1 Aimia Inc. 128
13.1.1 Company Overview 128
13.1.2 Aimia Inc; Revenue Analysis 128
13.1.3 Product Portfolio 129
13.1.4 Recent Development 129
13.2 Comarch Sa. 130
13.2.1 Company Overview 130
13.2.2 Comarch Sa; Revenue Analysis 130
13.2.3 Product Portfolio 131
13.2.4 Recent Development 131
13.3 Epsilon 132
13.3.1 Company Overview 132
13.3.2 Epsilon ; Company Snapshpot 132
13.3.3 Product Portfolio 132
13.3.4 Recent Developments 133
13.4 Icf Inc. 134
13.4.1 Company Overview 134
13.4.2 Icf Inc.; Revenue Analysis 134
13.4.3 Product Portfolio 135
13.4.4 Recent Developments 135
13.5 Brierley+Partners 136
13.5.1 Company Overview 136
13.5.2 Brierley+Partners; Company Snapshot 136
13.5.3 Product Portfolio 137
13.5.4 Recent Developments 137
13.6 Bond Brand Loyalty Inc. 138
13.6.1 Company Overview 138
13.6.2 Bond Brand Loyalty Inc; Company Snapshpot 138
13.6.3 Product Portfolio 139
13.6.4 Recent Development 140
13.7 Ketchup Loyalty Marketing. 141
13.7.1 Company Overview 141
13.7.2 Ketchup Loyalty Marketing; Company Snapshpot 141
13.7.3 Product Portfolio 142
13.7.4 Recent Development 142
13.8 Kobie Marketing, Inc. 143
13.8.1 Company Overview 143
13.8.2 Kobie Marketing, Inc; Company Snapshpot 143
13.8.3 Product Portfolio 143
13.8.4 Recent Developments 144
13.9 Oracle 145
13.9.1 Company Overview 145
13.9.2 Oracle; Revenue Analysis 145
13.9.3 Product Portfolio 146
13.9.4 Recent Developments 146
13.10 Sap Se 147
13.10.1 Company Overview 147
13.10.2 Sap Se; Revenue Analysis 147
13.10.3 Product Portfolio 148
13.10.4 Recent Developments 148
13.11 Tibco Software Inc. 149
13.11.1 Company Overview 149
13.11.2 Tibco Software Inc; Company Snapshpot 149
13.11.3 Product Portfolio 149
13.11.4 Recent Developments 150
14 Related Reports 151