Table Of Contents
1 Introduction 14
1.1 Objectives Of The Study 14
1.2 Market Definition 14
1.3 Overview Of Asia-Pacific Loyalty Management Market 14
1.4 Currency And Pricing 15
1.5 Limitation 15
1.6 Markets Covered 16
2 Market Segmentation 18
2.1 Markets Covered 18
2.2 Geographic Scope 19
2.3 Years Considered For The Study 20
2.4 Currency And Pricing 20
2.5 Research Methodology 21
2.6 Primary Interviews With Key Opinion Leaders 24
2.7 Secondary Sources 25
2.8 Assumptions 25
3 Market Overview 26
3.1 Drivers 28
3.1.1 Increasing Need Of Competitive Differentiation To Gain Market Presence 28
3.1.2 Rising Trend Of Loyalty Programs 28
3.1.3 Technological Advancement In Mobile Technology And Applications 29
3.1.4 Rise In Number Of Cardholders And Use Of Reward Points 29
3.2 Restraints 31
3.2.1 Lack Of Stringent Regulations 31
3.3 Opportunity 32
3.3.1 Rising Application Of Big Data And Machine Learning 32
3.3.2 Increased Investments In Loyalty System Technology 33
3.3.3 Rising Sophistication Of Online Reward Management Solution 33
3.4 Challenges 34
3.4.1 Lack Of Awareness Of The Benefits Of Loyalty Programs 34
4 Executive Summary 35
5 Premium Insights 37
6 Asia-Pacific Loyalty Management Market, By Solution 40
6.1 Overview 41
6.2 Customer Loyalty 43
6.2.1 Customer Loyalty, By Component 43
6.2.1.1 Exclusive Discount/Sales 43
6.2.1.2 Membership Point/Rewards Free Product & Services 43
6.2.1.3 Customer Specific Offerings 44
6.2.1.4 Special Events 44
6.2.1.5 Free Products & Services 44
6.2.1.6 Cash Back 44
6.2.1.7 Loyalty Cards 44
6.2.1.8 Others 44
6.2.2 Customer Loyalty, By Type Of Analytics 44
6.2.2.1 Market Basket Analysis 44
6.2.2.2 Social Media Analysis 44
6.2.2.3 Customer Segmentation 44
6.2.2.4 Campaign Management 44
6.2.2.5 Data Mining 45
6.2.2.6 Predictive Analytics 45
6.2.2.7 Others 45
6.3 Employee Retention 46
6.4 Channel Loyalty 47
7 Asia-Pacific Loyalty Management Market, By Deployment Type 48
7.1 Overview 49
7.2 On-Premises 51
7.3 On-Demand 52
8 Asia-Pacific Loyalty Management Market, By Organization Size 53
8.1 Overview 54
8.2 Small & Medium-Sized Enterprises 56
8.3 Large Enterprises 57
9 Asia-Pacific Loyalty Management Market, By Vertical 58
9.1 Overview 59
9.2 Banking, Financial Services And Insurance 61
9.3 Travel & Hospitality 62
9.4 Retail & Consumer Goods 63
9.5 It & Telecommunication 64
9.6 Media & Entertainment 65
9.7 Healthcare & Life Sciences 66
9.8 Manufacturing 67
9.9 Others 67
10 Asia-Pacific Loyalty Management Market, By Type Of Offering Capacity 68
10.1 Overview 69
10.2 Technology Platform Capabilities 71
10.3 Service Delivery Capabilities 72
10.4 Loyalty Strategy Design 73
10.5 Loyalty Management 74
10.6 Loyalty Marketing 75
10.7 Analytics And Measurement 76
11 Asia-Pacific Loyalty Management Market By Geography 77
11.1 Asia-Pacific 77
11.1.1 Japan 88
11.1.2 China 92
11.1.3 South Korea 96
11.1.4 India 100
11.1.5 Australia 104
11.1.6 Indonesia 108
11.1.7 Thailand 112
11.1.8 Singapore 116
11.1.9 Malaysia 120
11.1.10 Philippines 124
11.1.11 Rest Of Asia-Pacific 128
12 Asia-Pacific Loyalty Management Market, Company Landscape 129
12.1 Company Share Analysis; Asia-Pacific 129
13 Company Profiles 130
13.1 Aimia Inc. 130
13.1.1 Company Overview 130
13.1.2 Aimia Inc; Revenue Analysis 130
13.1.3 Product Portfolio 131
13.1.4 Recent Development 131
13.2 Comarch Sa. 132
13.2.1 Company Overview 132
13.2.2 Comarch Sa; Revenue Analysis 132
13.2.3 Product Portfolio 133
13.2.4 Recent Development 133
13.3 Epsilon 134
13.3.1 Company Overview 134
13.3.2 Epsilon ; Company Snapshpot 134
13.3.3 Product Portfolio 134
13.3.4 Recent Developments 135
13.4 Icf Inc. 136
13.4.1 Company Overview 136
13.4.2 Icf Inc.; Revenue Analysis 136
13.4.3 Product Portfolio 137
13.4.4 Recent Developments 137
13.5 Brierley+Partners 138
13.5.1 Company Overview 138
13.5.2 Brierley+Partners; Company Snapshot 138
13.5.3 Product Portfolio 139
13.5.4 Recent Developments 139
13.6 Bond Brand Loyalty Inc. 140
13.6.1 Company Overview 140
13.6.2 Bond Brand Loyalty Inc; Company Snapshpot 140
13.6.3 Product Portfolio 141
13.6.4 Recent Development 142
13.7 Ketchup Loyalty Marketing. 143
13.7.1 Company Overview 143
13.7.2 Ketchup Loyalty Marketing; Company Snapshpot 143
13.7.3 Product Portfolio 144
13.7.4 Recent Development 144
13.8 Kobie Marketing, Inc. 145
13.8.1 Company Overview 145
13.8.2 Kobie Marketing, Inc; Company Snapshpot 145
13.8.3 Product Portfolio 145
13.8.4 Recent Developments 146
13.9 Oracle 147
13.9.1 Company Overview 147
13.9.2 Oracle; Revenue Analysis 147
13.9.3 Product Portfolio 148
13.9.4 Recent Developments 148
13.10 Sap Se 149
13.10.1 Company Overview 149
13.10.2 Sap Se; Revenue Analysis 149
13.10.3 Product Portfolio 150
13.10.4 Recent Developments 150
13.11 Tibco Software Inc. 151
13.11.1 Company Overview 151
13.11.2 Tibco Software Inc; Company Snapshpot 151
13.11.3 Product Portfolio 151
13.11.4 Recent Developments 152
14 Related Reports 153
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