TABLE OF CONTENTS
1 INTRODUCTION 9
1.1 OBJECTIVES OF THE STUDY 9
1.2 MARKET DEFINITION 9
1.3 OVERVIEW OF IRAN ENERGY DRINKS MARKET 9
1.4 CURRENCY AND PRICING 10
1.5 LIMITATION 11
1.6 MARKETS COVERED 11
2 MARKET SEGMENTATION 13
2.1 MARKETS COVERED 13
2.2 IRAN ENERGY DRINKS MARKET; SEGMENTATION 13
2.3 GEOGRAPHIC SCOPE 14
2.4 YEARS CONSIDERED FOR THE STUDY 14
2.5 CURRENCY AND PRICING 14
2.6 RESEARCH METHODOLOGY 15
2.7 IRAN ENERGY DRINKS MARKET; DATA TRIANGULATION 15
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 18
2.9 DBMR MARKET POSITION GRID 19
2.10 DBMR MARKET CHALLENGE MATRIX 20
2.11 SECONDARY SOURCES 21
2.12 ASSUMPTIONS 21
3 MARKET OVERVIEW 22
3.1 DRIVERS 24
3.1.1 CHANGING LIFESTYLE PATTERNS 24
3.1.2 DEMAND FOR GREATER FUNCTIONALITY IN DRINKS & NEW PRODUCT LAUNCH ENERGY DRINKS 24
3.1.3 RISING HEALTH-CONSCIOUSNESS AMONG CONSUMERS 26
3.2 RESTRAINTS 26
3.2.1 PRODUCT RECALLS 26
3.2.2 STRINGENT REGULATIONS 27
3.3 OPPORTUNITIES 28
3.3.1 INCREASE IN DEMAND FOR LOW-CALORIE ENERGY DRINKS 28
3.3.2 HECTIC LIFESTYLE AND NEED FOR INSTANT ENERGY 29
3.4 CHALLENGES 31
3.4.1 SIDE EFFECTS OF ENERGY DRINKS 31
3.4.2 STIFF COMPETITION FROM LOW-COST SUBSTITUTES 32
4 EXECUTIVE SUMMARY 33
5 PREMIUM INSIGHTS 37
5.1 CHANGING LIFESTYLE PATTERNS, DEMAND FOR GREATER FUNCTIONALITY IN DRINKS & NEW PRODUCT LAUNCH ENERGY DRINKS TO DRIVE THE IRAN MARKET FOR ENERGY DRINKS MARKET IN THE FORECAST PERIOD 2019 TO 2026 37
6 IRAN ENERGY DRINKS MARKET, BY GEOGRAPHY 43
6.1 IRAN 44
7 IRAN ENERGY DRINKS MARKET, COMPANY LANDSCAPE 48
7.1 COMPANY SHARE ANALYSIS; IRAN 48
8 COMPANY PROFILE 49
8.1 RED BULL GMBH 49
8.1.1 COMPANY OVERVIEW 49
8.1.2 GEOGRAPHICAL PRESENCE 49
8.1.3 COMPANY SHARE ANALYSIS 50
8.1.4 PRODUCT PORTFOLIO 50
8.1.5 RECENT DEVELOPMENTS 50
8.2 MONSTER ENERGY COMPANY 51
8.2.1 COMPANY SNAPSHOT 51
8.2.2 REVENUE ANALYSIS 51
8.2.3 COMPANY SHARE ANALYSIS 52
8.2.4 PRODUCT PORTFOLIO 52
8.2.5 RECENT DEVELOPMENT 53
8.3 THE COCA-COLA COMPANY 54
8.3.1 COMPANY SNAPSHOT 54
8.3.2 REVENUE ANALYSIS 54
8.3.3 COMPANY SHARE ANALYSIS 55
8.3.4 PRODUCT PORTFOLIO 55
8.3.5 RECENT DEVELOPMENTS 55
8.4 PEPSICO, INC. 56
8.4.1 COMPANY OVERVIEW 56
8.4.2 REVENUE ANALYSIS 56
8.4.3 COMPANY SHARE ANALYSIS 57
8.4.4 PRODUCT PORTFOLIO 57
8.4.5 RECENT DEVELOPMENTS 58
8.5 ROCKSTAR, INC. 59
8.5.1 COMPANY OVERVIEW 59
8.5.2 GEOGRAPHICAL PRESENCE 59
8.5.3 COMPANY SHARE ANALYSIS 60
8.5.4 PRODUCT PORTFOLIO 60
8.5.5 RECENT DEVELOPMENTS 61
8.6 AJE 62
8.6.1 COMPANY SNAPSHOT 62
8.6.2 GEOGRAPHICAL PRESENCE 62
8.6.3 PRODUCT PORTFOLIO 63
8.6.4 RECENT DEVELOPMENT 63
8.7 AMWAY 64
8.7.1 COMPANY OVERVIEW 64
8.7.2 GEOGRAPHICAL PRESENCE 64
8.7.3 PRODUCT PORTFOLIO 65
8.7.4 RECENT DEVELOPMENTS 65
8.8 ARIZONA BEVERAGE 66
8.8.1 COMPANY OVERVIEW 66
8.8.2 GEOGRAPHICAL PRESENCE 66
8.8.3 PRODUCT PORTFOLIO 67
8.8.4 RECENT DEVELOPMENTS 67
8.9 BRITVIC PLC. 68
8.9.1 COMPANY OVERVIEW 68
8.9.2 REVENUE ANALYSIS 68
8.9.3 PRODUCT PORTFOLIO 69
8.9.4 RECENT DEVELOPMENTS 69
8.10 D'ANGELO 70
8.10.1 COMPANY SNAPSHOT 70
8.10.2 GEOGRAPHICAL PRESENCE 70
8.10.3 PRODUCT PORTFOLIO 71
8.10.4 RECENT DEVELOPMENTS 71
8.11 DOHLER 72
8.11.1 COMPANY OVERVIEW 72
8.11.2 GEOGRAPHICAL PRESENCE 72
8.11.3 PRODUCT PORTFOLIO 73
8.11.4 RECENT DEVELOPMENTS 73
8.12 FRUCOR SUNTORY 74
8.12.1 COMPANY OVERVIEW 74
8.12.2 GEOGRAPHICAL PRESENCE 74
8.12.3 PRODUCT PORTFOLIO 75
8.12.4 RECENT DEVELOPMENTS 75
8.13 GURU ORGANIC ENERGY DRINK 76
8.13.1 COMPANY OVERVIEW 76
8.13.2 GEOGRAPHICAL PRESENCE 76
8.13.3 PRODUCT PORTFOLIO 77
8.13.4 RECENT DEVELOPMENTS 77
8.14 HELL ENERGY DRINK 78
8.14.1 COMPANY SNAPSHOT 78
8.14.2 GEOGRAPHICAL PRESENCE 78
8.14.3 PRODUCT PORTFOLIO 79
8.14.4 RECENT DEVELOPMENT 80
8.15 HYPE ENERY DRINKS 81
8.15.1 COMPANY SNAPSHOT 81
8.15.2 GEOGRAPHICAL PRESENCE 81
8.15.3 PRODUCT PORTFOLIO 82
8.15.4 RECENT DEVELOPMENTS 82
8.16 LUCOZADE RIBENA SUNTORY 83
8.16.1 COMPANY OVERVIEW 83
8.16.2 GEOGRAPHICAL PRESENCE 83
8.16.3 PRODUCT PORTFOLIO 84
8.16.4 RECENT DEVELOPMENTS 84
8.17 MUTALO GROUP SP. Z O.O.COMPANY OVERVIEW 85
8.17.1 GEOGRAPHICAL PRESENCE 85
8.17.2 PRODUCT PORTFOLIO 86
8.17.3 RECENT DEVELOPMENTS 86
8.18 QUALA 87
8.18.1 COMPANY SNAPSHOT 87
8.18.2 GEOGRAPHICAL PRESENCE 87
8.18.3 PRODUCT PORTFOLIO 88
8.18.4 RECENT DEVELOPMENT 88
8.19 T.C. PHARMA 89
8.19.1 COMPANY OVERVIEW 89
8.19.2 GEOGRAPHICAL PRESENCE 89
8.19.3 PRODUCT PORTFOLIO 90
8.19.4 RECENT DEVELOPMENTS 90
8.20 XYIENCE, INC. 91
8.20.1 COMPANY SNAPSHOT 91
8.20.2 PRODUCT PORTFOLIO 91
8.20.3 RECENT DEVELOPMENT 91
9 RELATED REPORTS 92