TABLE OF CONTENTS
1 INTRODUCTION 25
1.1 OBJECTIVES OF THE STUDY 25
1.2 MARKET DEFINITION 25
1.3 OVERVIEW OF GLOBAL ENERGY DRINKS MARKET 25
1.4 CURRENCY AND PRICING 26
1.5 LIMITATION 26
1.6 MARKETS COVERED 27
2 MARKET SEGMENTATION 30
2.1 MARKETS COVERED 30
2.2 GEOGRAPHIC SCOPE 31
2.3 YEARS CONSIDERED FOR THE STUDY 32
2.4 CURRENCY AND PRICING 32
2.5 RESEARCH METHODOLOGY 33
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 36
2.1 DBMR MARKET POSITION GRID 37
2.2 DBMR MARKET CHALLENGE MATRIX 38
2.3 SECONDARY SOURCES 39
2.4 ASSUMPTIONS 39
3 MARKET OVERVIEW 40
3.1 DRIVERS 42
3.1.1 CHANGING LIFESTYLE PATTERNS 42
3.1.2 DEMAND FOR GREATER FUNCTIONALITY IN DRINKS & NEW PRODUCT LAUNCH ENERGY DRINKS 42
3.1.3 RISING HEALTH-CONSCIOUSNESS AMONG CONSUMERS 44
3.2 RESTRAINTS 44
3.2.1 PRODUCT RECALLS 44
3.2.2 STRINGENT REGULATIONS 45
3.3 OPPORTUNITIES 46
3.3.1 INCREASE IN DEMAND FOR LOW-CALORIE ENERGY DRINKS 46
3.3.2 HECTIC LIFESTYLE AND NEED FOR INSTANT ENERGY 47
3.4 CHALLENGES 48
3.4.1 SIDE EFFECTS OF ENERGY DRINKS 48
3.4.2 STIFF COMPETITION FROM LOW-COST SUBSTITUTES 49
4 EXECUTIVE SUMMARY 50
5 PREMIUM INSIGHTS 54
6 GLOBAL ENERGY DRINK MARKET, BY PRODUCT TYPE 59
6.1 OVERVIEW 60
6.2 NON-ALCOHOLIC 61
6.3 ALCOHOLIC 62
7 GLOBAL ENERGY DRINK MARKET, BY TYPE 63
7.1 OVERVIEW 64
7.2 INORGANIC 65
7.3 ORGANIC 66
8 GLOBAL ENERGY DRINK MARKET, BY APPLICATION 67
8.1 OVERVIEW 68
8.2 BEFORE EXERCISE 69
8.3 RECOVERY 70
8.4 DURING EXERCISE 70
9 GLOBAL ENERGY DRINK MARKET, BY CONSUMPTION TIME 71
9.1 OVERVIEW 72
9.2 BEFORE 11 AM 73
9.3 POST 9PM 74
9.4 11-2 PM 74
9.5 2-5 PM 75
9.6 5-9 PM 75
10 GLOBAL ENERGY DRINKS MARKET, BY INGREDIENTS 76
10.1 OVERVIEW 77
10.2 TAURINE 78
10.3 CAFFEINE 79
10.4 GUARANA 79
10.5 VITAMIN B 80
10.6 L-CARTININE 80
10.7 ANTIOXIDANTS 81
10.8 OTHERS 81
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11 GLOBAL ENERGY DRINK MARKET, BY DISTRIBUTION CHANNEL 82
11.1 OVERVIEW 83
11.2 STORE BASED RETAILERS 84
11.2.1 SUPERMARKETS/HYPERMARKETS 85
11.2.2 CONVENIENCE STORES 85
11.2.3 GROCERY RETAILERS 85
11.2.4 OTHERS 85
11.3 NON-STORE RETAILING 86
12 GEOGRAPHY 87
12.1 OVERVIEW 88
12.2 NORTH AMERICA 93
12.2.1 U.S. 101
12.2.2 CANADA 104
12.2.3 MEXICO 107
12.3 EUROPE 110
12.3.1 GERMANY 118
12.3.2 U.K. 121
12.3.3 FRANCE 124
12.3.4 ITALY 127
12.3.5 SPAIN 130
12.3.6 SWITZERLAND 133
12.3.7 NETHERLANDS 136
12.3.8 RUSSIA 139
12.3.9 BELGIUM 142
12.3.10 TURKEY 145
12.3.11 REST OF EUROPE 149
12.4 ASIA PACIFIC 150
12.4.1 CHINA 158
12.4.2 JAPAN 161
12.4.3 INDIA 163
12.4.4 SOUTH KOREA 166
12.4.5 SINGAPORE 169
12.4.6 AUSTRALIA 172
12.4.7 THAILAND 175
12.4.8 MALAYSIA 178
12.4.9 INDONESIA 181
12.4.10 PHILIPPINES 184
12.4.11 REST OF ASIA PACIFIC 187
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12.5 SOUTH AMERICA 188
12.5.1 BRAZIL 195
12.5.2 REST OF SOUTH AMERICA 199
12.6 MIDDLE EAST AND AFRICA 200
12.6.1 SOUTH AFRICA 208
12.6.2 IRAN 211
12.6.3 EGYPT 214
12.6.4 REST OF MIDDLE EAST AND AFRICA 217
13 GLOBAL ENERGY DRINKS MARKET, COMPANY LANDSCAPE 218
13.1 COMPANY SHARE ANALYSIS; GLOBAL 218
13.2 COMPANY SHARE ANALYSIS; NORTH AMERICA 219
13.3 COMPANY SHARE ANALYSIS; EUROPE 220
13.4 COMPANY SHARE ANALYSIS; ASIA-PACIFIC 221
14 COMPANY PROFILE 222
14.1 RED BULL GMBH 222
14.1.1 COMPANY OVERVIEW 222
14.1.2 GEOGRAPHICAL PRESENCE 222
14.1.3 COMPANY SHARE ANALYSIS 223
14.1.4 PRODUCT PORTFOLIO 223
14.1.5 RECENT DEVELOPMENTS 223
14.2 MONSTER ENERGY COMPANY 224
14.2.1 COMPANY SNAPSHOT 224
14.2.2 REVENUE ANALYSIS 224
14.2.3 COMPANY SHARE ANALYSIS 225
14.2.4 PRODUCT PORTFOLIO 225
14.2.5 RECENT DEVELOPMENT 226
14.3 THE COCA-COLA COMPANY 227
14.3.1 COMPANY SNAPSHOT 227
14.3.2 REVENUE ANALYSIS 227
14.3.3 COMPANY SHARE ANALYSIS 228
14.3.4 PRODUCT PORTFOLIO 228
14.3.5 RECENT DEVELOPMENTS 228
14.4 PEPSICO, INC. 229
14.4.1 COMPANY OVERVIEW 229
14.4.2 REVENUE ANALYSIS 229
14.4.3 COMPANY SHARE ANALYSIS 230
14.4.4 PRODUCT PORTFOLIO 231
14.4.5 RECENT DEVELOPMENTS 232
14.5 ROCKSTAR, INC. 233
14.5.1 COMPANY OVERVIEW 233
14.5.2 GEOGRAPHICAL PRESENCE 233
14.5.3 COMPANY SHARE ANALYSIS 234
14.5.4 PRODUCT PORTFOLIO 234
14.5.5 RECENT DEVELOPMENTS 235
14.6 AJE 236
14.6.1 COMPANY SNAPSHOT 236
14.6.2 GEOGRAPHICAL PRESENCE 236
14.6.3 PRODUCT PORTFOLIO 237
14.6.4 RECENT DEVELOPMENT 237
14.7 AMWAY 238
14.7.1 COMPANY OVERVIEW 238
14.7.2 GEOGRAPHICAL PRESENCE 238
14.7.3 PRODUCT PORTFOLIO 239
14.7.4 RECENT DEVELOPMENTS 239
14.8 ARIZONA BEVERAGE 240
14.8.1 COMPANY OVERVIEW 240
14.8.2 GEOGRAPHICAL PRESENCE 240
14.8.3 PRODUCT PORTFOLIO 241
14.8.4 RECENT DEVELOPMENTS 241
14.9 BRITVIC PLC. 242
14.9.1 COMPANY OVERVIEW 242
14.9.2 REVENUE ANALYSIS 242
14.9.3 PRODUCT PORTFOLIO 243
14.9.4 RECENT DEVELOPMENTS 243
14.10 D'ANGELO 243
14.10.1 COMPANY SNAPSHOT 243
14.10.2 GEOGRAPHICAL PRESENCE 244
14.10.3 PRODUCT PORTFOLIO 244
14.10.4 RECENT DEVELOPMENTS 244
14.11 DOHLER 245
14.11.1 COMPANY OVERVIEW 245
14.11.2 GEOGRAPHICAL PRESENCE 245
14.11.3 PRODUCT PORTFOLIO 246
14.11.4 RECENT DEVELOPMENTS 246
14.12 FRUCOR SUNTORY 247
14.12.1 COMPANY OVERVIEW 247
14.12.2 GEOGRAPHICAL PRESENCE 247
14.12.3 PRODUCT PORTFOLIO 248
14.12.4 RECENT DEVELOPMENTS 248
14.13 GURU ORGANIC ENERGY DRINK 249
14.13.1 COMPANY OVERVIEW 249
14.13.2 GEOGRAPHICAL PRESENCE 249
14.13.3 PRODUCT PORTFOLIO 250
14.13.4 RECENT DEVELOPMENTS 250
14.14 HELL ENERGY DRINK 251
14.14.1 COMPANY SNAPSHOT 251
14.14.2 GEOGRAPHICAL PRESENCE 251
14.14.3 PRODUCT PORTFOLIO 252
14.14.4 RECENT DEVELOPMENT 253
14.15 HYPE ENERY DRINKS 254
14.15.1 COMPANY SNAPSHOT 254
14.15.2 GEOGRAPHICAL PRESENCE 254
14.15.3 PRODUCT PORTFOLIO 255
14.15.4 RECENT DEVELOPMENTS 255
14.16 LUCOZADE RIBENA SUNTORY 256
14.16.1 COMPANY OVERVIEW 256
14.16.2 GEOGRAPHICAL PRESENCE 256
14.16.3 PRODUCT PORTFOLIO 257
14.16.4 RECENT DEVELOPMENTS 257
14.17 MUTALO GROUP SP. Z O.O.COMPANY OVERVIEW 258
14.17.1 GEOGRAPHICAL PRESENCE 258
14.17.2 PRODUCT PORTFOLIO 259
14.17.3 RECENT DEVELOPMENTS 259
14.18 QUALA 260
14.18.1 COMPANY SNAPSHOT 260
14.18.2 GEOGRAPHICAL PRESENCE 260
14.18.3 PRODUCT PORTFOLIO 261
14.18.4 RECENT DEVELOPMENT 261
14.19 T.C. PHARMA 262
14.19.1 COMPANY OVERVIEW 262
14.19.2 GEOGRAPHICAL PRESENCE 262
14.19.3 PRODUCT PORTFOLIO 263
14.19.4 RECENT DEVELOPMENTS 263
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14.20 XYIENCE, INC. 264
14.20.1 COMPANY SNAPSHOT 264
14.20.2 PRODUCT PORTFOLIO 264
14.20.3 RECENT DEVELOPMENT 264
15 RELATED REPORTS 265