TABLE OF CONTENTS
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF EUROPE ENERGY DRINKS MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATION
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 GEOGRAPHIC SCOPE
2.3 YEARS CONSIDERED FOR THE STUDY
2.4 CURRENCY AND PRICING
2.5 RESEARCH METHODOLOGY
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.1 DBMR MARKET POSITION GRID
2.2 DBMR MARKET CHALLENGE MATRIX
2.3 SECONDARY SOURCES
2.4 ASSUMPTIONS
3 MARKET OVERVIEW
3.1 DRIVERS
3.1.1 CHANGING LIFESTYLE PATTERNS
3.1.2 DEMAND FOR GREATER FUNCTIONALITY IN DRINKS & NEW PRODUCT LAUNCH ENERGY DRINKS
3.1.3 RISING HEALTH-CONSCIOUSNESS AMONG CONSUMERS
3.2 RESTRAINTS
3.2.1 PRODUCT RECALLS
3.2.2 STRINGENT REGULATIONS
3.3 OPPORTUNITIES
3.3.1 INCREASE IN DEMAND FOR LOW-CALORIE ENERGY DRINKS
3.3.2 HECTIC LIFESTYLE AND NEED FOR INSTANT ENERGY
3.4 CHALLENGES
3.4.1 SIDE EFFECTS OF ENERGY DRINKS
3.4.2 STIFF COMPETITION FROM LOW-COST SUBSTITUTES
4 EXECUTIVE SUMMARY
5 PREMIUM INSIGHTS
6 EUROPE ENERGY DRINK MARKET, BY PRODUCT TYPE
6.1 OVERVIEW
6.2 NON-ALCOHOLIC
6.3 ALCOHOLIC
7 EUROPE ENERGY DRINK MARKET, BY TYPE
7.1 OVERVIEW
7.2 INORGANIC
7.3 ORGANIC
8 EUROPE ENERGY DRINK MARKET, BY APPLICATION
8.1 OVERVIEW
8.2 BEFORE EXERCISE
8.3 RECOVERY
8.4 DURING EXERCISE
9 EUROPE ENERGY DRINK MARKET, BY CONSUMPTION TIME
9.1 OVERVIEW
9.2 BEFORE 11 AM
9.3 POST 9PM
9.4-2 PM
9.5 2-5 PM
9.6 5-9 PM
10 EUROPE ENERGY DRINKS MARKET, BY INGREDIENTS
10.1 OVERVIEW
10.2 TAURINE
10.3 CAFFEINE
10.4 GUARANA
10.5 VITAMIN B
10.6 L-CARTININE
10.7 ANTIOXIDANTS
10.8 OTHERS
11 EUROPE ENERGY DRINK MARKET, BY DISTRIBUTION CHANNEL
11.1 OVERVIEW
11.2 STORE BASED RETAILERS
11.2.1 SUPERMARKETS/HYPERMARKETS
11.2.2 CONVENIENCE STORES
11.2.3 GROCERY RETAILERS
11.2.4 OTHERS
11.3 NON-STORE RETAILING
12 GEOGRAPHY
12.1 EUROPE
12.1.1 GERMANY
12.1.2 U.K.
12.1.3 FRANCE
12.1.4 ITALY
12.1.5 SPAIN
12.1.6 SWITZERLAND
12.1.7 NETHERLANDS
12.1.8 RUSSIA
12.1.9 BELGIUM
12.1.10 TURKEY
12.1.11 REST OF EUROPE
13 EUROPE ENERGY DRINKS MARKET, COMPANY LANDSCAPE
13.1 COMPANY SHARE ANALYSIS; EUROPE
14 COMPANY PROFILE
14.1 RED BULL GMBH
14.1.1 COMPANY OVERVIEW
14.1.2 GEOGRAPHICAL PRESENCE
14.1.3 COMPANY SHARE ANALYSIS
14.1.4 PRODUCT PORTFOLIO
14.1.5 RECENT DEVELOPMENTS
14.2 MONSTER ENERGY COMPANY
14.2.1 COMPANY SNAPSHOT
14.2.2 REVENUE ANALYSIS
14.2.3 COMPANY SHARE ANALYSIS
14.2.4 PRODUCT PORTFOLIO
14.2.5 RECENT DEVELOPMENT
14.3 THE COCA-COLA COMPANY
14.3.1 COMPANY SNAPSHOT
14.3.2 REVENUE ANALYSIS
14.3.3 COMPANY SHARE ANALYSIS
14.3.4 PRODUCT PORTFOLIO
14.3.5 RECENT DEVELOPMENTS
14.4 PEPSICO, INC.
14.4.1 COMPANY OVERVIEW
14.4.2 REVENUE ANALYSIS
14.4.3 COMPANY SHARE ANALYSIS
14.4.4 PRODUCT PORTFOLIO
14.4.5 RECENT DEVELOPMENTS
14.5 ROCKSTAR, INC.
14.5.1 COMPANY OVERVIEW
14.5.2 GEOGRAPHICAL PRESENCE
14.5.3 COMPANY SHARE ANALYSIS
14.5.4 PRODUCT PORTFOLIO
14.5.5 RECENT DEVELOPMENTS
14.6 AJE
14.6.1 COMPANY SNAPSHOT
14.6.2 GEOGRAPHICAL PRESENCE
14.6.3 PRODUCT PORTFOLIO
14.6.4 RECENT DEVELOPMENT
14.7 AMWAY
14.7.1 COMPANY OVERVIEW
14.7.2 GEOGRAPHICAL PRESENCE
14.7.3 PRODUCT PORTFOLIO
14.7.4 RECENT DEVELOPMENTS
14.8 ARIZONA BEVERAGE
14.8.1 COMPANY OVERVIEW
14.8.2 GEOGRAPHICAL PRESENCE
14.8.3 PRODUCT PORTFOLIO
14.8.4 RECENT DEVELOPMENTS
14.9 BRITVIC PLC.
14.9.1 COMPANY OVERVIEW
14.9.2 REVENUE ANALYSIS
14.9.3 PRODUCT PORTFOLIO
14.9.4 RECENT DEVELOPMENTS
14.10 D'ANGELO
14.10.1 COMPANY SNAPSHOT
14.10.2 GEOGRAPHICAL PRESENCE
14.10.3 PRODUCT PORTFOLIO
14.10.4 RECENT DEVELOPMENTS
14.11 DOHLER
14.11.1 COMPANY OVERVIEW
14.11.2 GEOGRAPHICAL PRESENCE
14.11.3 PRODUCT PORTFOLIO
14.11.4 RECENT DEVELOPMENTS
14.12 FRUCOR SUNTORY
14.12.1 COMPANY OVERVIEW
14.12.2 GEOGRAPHICAL PRESENCE
14.12.3 PRODUCT PORTFOLIO
14.12.4 RECENT DEVELOPMENTS
14.13 GURU ORGANIC ENERGY DRINK
14.13.1 COMPANY OVERVIEW
14.13.2 GEOGRAPHICAL PRESENCE
14.13.3 PRODUCT PORTFOLIO
14.13.4 RECENT DEVELOPMENTS
14.14 HELL ENERGY DRINK
14.14.1 COMPANY SNAPSHOT
14.14.2 GEOGRAPHICAL PRESENCE
14.14.3 PRODUCT PORTFOLIO
14.14.4 RECENT DEVELOPMENT
14.15 HYPE ENERY DRINKS
14.15.1 COMPANY SNAPSHOT
14.15.2 GEOGRAPHICAL PRESENCE
14.15.3 PRODUCT PORTFOLIO
14.15.4 RECENT DEVELOPMENTS
14.16 LUCOZADE RIBENA SUNTORY
14.16.1 COMPANY OVERVIEW
14.16.2 GEOGRAPHICAL PRESENCE
14.16.3 PRODUCT PORTFOLIO
14.16.4 RECENT DEVELOPMENTS
14.17 MUTALO GROUP SP. Z O.O.COMPANY OVERVIEW
14.17.1 GEOGRAPHICAL PRESENCE
14.17.2 PRODUCT PORTFOLIO
14.17.3 RECENT DEVELOPMENTS
14.18 QUALA
14.18.1 COMPANY SNAPSHOT
14.18.2 GEOGRAPHICAL PRESENCE
14.18.3 PRODUCT PORTFOLIO
14.18.4 RECENT DEVELOPMENT
14.19 T.C. PHARMA
14.19.1 COMPANY OVERVIEW
14.19.2 GEOGRAPHICAL PRESENCE
14.19.3 PRODUCT PORTFOLIO
14.19.4 RECENT DEVELOPMENTS
14.20 XYIENCE, INC.
14.20.1 COMPANY SNAPSHOT
14.20.2 PRODUCT PORTFOLIO
14.20.3 RECENT DEVELOPMENT
15 RELATED REPORTS