TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 OVERVIEW OF U.S SURGICAL VISUALIZATION PRODUCTS MARKET 14
1.4 CURRENCY AND PRICING 15
1.5 LIMITATION 16
1.6 MARKETS COVERED 16
2 MARKET SEGMENTATION 18
2.1 MARKETS COVERED 18
2.2 GEOGRAPHIC SCOPE 19
2.3 YEARS CONSIDERED FOR THE STUDY 19
2.4 CURRENCY AND PRICING 19
2.5 RESEARCH METHODOLOGY 20
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 23
2.7 MULTIVARIATE MODELING 24
2.8 U.S. PRODUCT TIMELINE CURVE 24
2.1 DBMR MARKET POSITION GRID 25
2.2 DBMR MARKET CHALLENGE MATRIX 26
2.3 MARKET APPLICATION COVERAGE GRID 26
2.4 DBMR VENDOR SHARE ANALYSIS 28
2.5 SECONDARY SOURCES 29
2.6 ASSUMPTIONS 29
3 MARKET OVERVIEW 30
3.1 DRIVERS 32
3.1.1 RISING PREVALENCE OF DISEASES 32
3.1.2 TECHNOLOGICAL ADVANCEMENT IN VISUALIZATION SYSTEM 33
3.1.3 FAVOURABLE GOVERNMENT INITIATIVES AND GUIDELINES 34
3.1.4 INCREASE IN THE NUMBER OF ENDOSCOPIC SURGERIES 35
3.2 RESTRAINT 36
3.2.1 HIGH COST OF ENDOSCPY PROCEDURES 36
3.3 OPPORTUNITIES 37
3.3.1 RISING PREFERENCE TOWARDS MINIMALLY INVASIVE SURGERIES 37
3.3.2 INCORPORATION OF VISUALIZATION SOLUTIONS IN MOBILE DEVICES 37
3.4 CHALLENGES 38
3.4.1 LACK OF TRAINED ENDOSCOPY SPECIALISTS 38
3.4.2 BUDGETARY CONSTRAINTS IN HOSPITALS ACROSS MATURE MARKETS 39
4 EXECUTIVE SUMMARY 40
5 PREMIUM INSIGHTS 43
6 KEY INSIGHTS 45
7 U.S. SURGICAL VISUALIZATION PRODUCTS MARKET, BY PRODUCT TYPE 46
7.1 OVERVIEW 47
7.2 LIGHT SOURCES 48
7.3 DISPLAYS AND MONITOR 48
7.4 ENDOSCOPIC CAMERAS 49
7.4.1 HD CAMERAS 49
7.4.2 3D CAMERAS 49
7.4.3 3-CHIP CAMERAS 50
7.4.4 SINGLE CHIP CAMERAS 50
7.5 CAMERA HEADS 50
7.6 VIDEO RECORDERS AND PROCESSORS 50
7.7 VIDEO CONVERTORS 50
7.8 ACCESSORIES 51
8 U.S. SURGICAL VISUALIZATION PRODUCTS MARKET, BY APPLICATION 52
8.1 OVERVIEW 53
8.2 ENT ENDOSCOPY 54
8.3 LAPAROSCOPY 54
8.4 GASTROSCOPY 55
8.5 OBSTETRICS/GYNAECOLOGY ENDOSCOPY 55
8.6 ARTHROSCOPY 55
8.7 UROLOGY ENDOSCOPY 55
8.8 OTHERS 55
9 U.S. SURGICAL VISUALIZATION PRODUCTS MARKET, BY END USER 56
9.1 OVERVIEW 57
9.2 HOSPITAL 58
9.3 SPECIALTY CLINICS 58
9.4 DIAGNOSTIC IMAGING CENTERS 58
9.5 AMBULATORY SURGICAL CENTERS 59
10 U.S. SURGICAL VISUALIZATION PRODUCTS MARKET, COMPANY LANDSCAPE 60
10.1 COMPANY SHARE ANALYSIS; NORTH AMERICA 60
11 COMPANY PROFILES 61
11.1 OLYMPUS CORPORATION 61
11.1.1 COMPANY SNAPSHOT 61
11.1.2 SWOT ANALYSIS 61
11.1.3 REVENUE ANALYSIS 63
11.1.4 COMPANY SHARE ANALYSIS 63
11.1.5 GEOGRAPHICAL PRESENCE 64
11.1.6 PRODUCT PORTFOLIO 64
11.1.7 RECENT DEVELOPMENTS 67
11.1.8 DATA BRIDGE MARKET RESEARCH ANALYSIS 67
11.2 STRYKER 68
11.2.1 COMPANY SNAPSHOT 68
11.2.2 SWOT ANALYSIS 68
11.2.3 REVENEUE ANALYSIS 70
11.2.4 COMPANY SHARE ANALYSIS 70
11.2.5 GEOGRAPHICAL PRESENCE 71
11.2.6 PRODUCT PORTFOLIO 71
11.2.7 RECENT DEVELOPMENTS 73
11.2.8 DATA BRIDGE MARKET RESEARCH ANALYSIS 73
11.3 KARL STORZ SE & CO. KG 74
11.3.1 COMPANY SNAPSHOT 74
11.3.2 SWOT ANALYSIS 74
11.3.3 COMPANY SHARE ANALYSIS 75
11.3.4 GEOGRAPHICAL PRESENCE 76
11.3.5 PRODUCT PORTFOLIO 76
11.3.6 RECENT DEVELOPMENTS 78
11.3.7 DATA BRIDGE MARKET RESEARCH ANALYSIS 78
11.4 B. BRAUN MELSUNGEN AG 79
11.4.1 COMPANY SNAPSHOT 79
11.4.2 SWOT ANALYSIS 79
11.4.3 REVENUE ANALYSIS 81
11.4.4 COMPANY SHARE ANALYSIS 81
11.4.5 PRODUCT PORTFOLIO 82
11.4.6 RECENT DEVELOPMENTS 83
11.4.7 DATA BRIDGE MARKET RESEARCH ANALYSIS 84
11.5 ACUTRONIC MEDICAL SYSTEMS AG 85
11.5.1 COMPANY SNAPSHOT 85
11.5.2 GEOGRAPHICAL PRESENCE 85
11.5.3 PRODUCT PORTFOLIO 86
11.5.4 RECENT DEVELOPMENT 86
11.6 BOSTON SCIENTIFIC CORPORATION 87
11.6.1 COMPANY SNAPSHOT 87
11.6.2 REVENUE ANALYSIS 87
11.6.3 GEOGRAPHICAL PRESENCE 88
11.6.4 PRODUCT PORTFOLIO 88
11.6.5 RECENT DEVELOPMENTS 89
11.7 COGENTIX MEDICAL 90
11.7.1 COMPANY SNAPSHOT 90
11.7.2 GEOGRAPHICAL PRESENCE 90
11.7.3 PRODUCT PORTFOLIO 91
11.7.4 RECENT DEVELOPMENTS 92
11.8 CONMED CORPORATION 93
11.8.1 COMPANY SNAPSHOT 93
11.8.2 REVENEUE ANALYSIS 93
11.8.3 GEOGRAPHICAL PRESENCE 94
11.8.4 PRODUCT PORTFOLIO 94
11.8.5 RECENT DEVELOPMENTS 95
11.9 COOK GROUP 96
11.9.1 COMPANY SNAPSHOT 96
11.9.2 GEOGRAPHICAL PRESENCE 96
11.9.3 PRODUCT PORTFOLIO 97
11.9.4 RECENT DEVELOPMENTS 97
11.10 FUJIFILM CORPORATION 98
11.10.1 COMPANY SNAPSHOT 98
11.10.2 REVENUE ANALYSIS 98
11.10.3 GEOGRAPHICAL PRESENCE 99
11.10.4 PRODUCT PORTFOLIO 99
11.10.5 RECENT DEVELOPMENTS 100
11.11 HAPPERSBERGER OTOPRONT GMBH 101
11.11.1 COMPANY SNAPSHOT 101
11.11.2 GEOGRAPHICAL PRESENCE 101
11.11.3 PRODUCT PORTFOLIO 102
11.11.4 RECENT DEVELOPMENT 102
11.12 JOHNSON & JOHNSON SERVICES, INC. 103
11.12.1 COMPANY SNAPSHOT 103
11.12.2 REVENEUE ANALYSIS 103
11.12.3 GEOGRAPHICAL PRESENCE 104
11.12.4 PRODUCT PORTFOLIO 104
11.12.5 RECENT DEVELOPMENTS 105
11.13 MEDI-CARE SOLUTIONS S.R.L 106
11.13.1 COMPANY SNAPSHOT 106
11.13.2 GEOGRAPHICAL PRESENCE 106
11.13.3 PRODUCT PORTFOLIO 107
11.13.4 RECENT DEVELOPMENT 107
11.14 MEDTRONIC PLC 108
11.14.1 COMPANY SNAPSHOT 108
11.14.2 REVENUE ANALYSIS 108
11.14.3 GEOGRAPHICAL PRESENCE 109
11.14.4 PRODUCT PORTFOLIO 109
11.14.5 RECENT DEVELOPMENTS 110
11.15 OPTOMIC 111
11.15.1 COMPANY SNAPSHOT 111
11.15.2 GEOGRAPHICAL PRESENCE 111
11.15.3 PRODUCT PORTFOLIO 112
11.15.4 RECENT DEVELOPMENT 113
11.16 PENTAX MEDICAL 114
11.16.1 COMPANY SNAPSHOT 114
11.16.2 GEOGRAPHICAL PRESENCE 114
11.16.3 PRODUCT PORTFOLIO 115
11.16.4 RECENT DEVELOPMENTS 115
11.17 RICHARD WOLF GMBH 116
11.17.1 COMPANY SNAPSHOT 116
11.17.2 GEOGRAPHICAL PRESENCE 116
11.17.3 PRODUCT PORTFOLIO 117
11.17.4 RECENT DEVELOPMENTS 118
11.18 SMITH & NEPHEW 119
11.18.1 COMPANY SNAPSHOT 119
11.18.2 REVENEUE ANALYSIS 119
11.18.3 GEOGRAPHICAL PRESENCE 120
11.18.4 PRODUCT PORTFOLIO 120
11.18.5 RECENT DEVELOPMENTS 121
11.19 SONOSCAPE MEDICAL CORP 122
11.19.1 COMPANY SNAPSHOT 122
11.19.2 GEOGRAPHICAL PRESENCE 122
11.19.3 PRODUCT PORTFOLIO 123
11.19.4 RECENT DEVELOPMENTS 123
11.20 ZOWIETEK ELECTRONICS, LTD 124
11.20.1 COMPANY SNAPSHOT 124
11.20.2 GEOGRAPHICAL PRESENCE 124
11.20.3 PRODUCT PORTFOLIO 125
11.20.4 RECENT DEVELOPMENT 125
12 QUESTIONNAIRE 126
13 RELATED REPORTS 128