TABLE OF CONTENTS

1 INTRODUCTION 21
1.1 OBJECTIVES OF THE STUDY 21
1.2 MARKET DEFINITION 21
1.3 OVERVIEW OF GLOBAL SURGICAL VISUALIZATION PRODUCTS MARKET 22
1.4 CURRENCY AND PRICING 23
1.5 LIMITATIONS 23
1.6 MARKETS COVERED 23
2 MARKET SEGMENTATION 26
2.1 MARKETS COVERED 26
2.2 GEOGRAPHIC SCOPE 27
2.3 YEARS CONSIDERED FOR THE STUDY 28
2.4 CURRENCY AND PRICING 28
2.5 RESEARCH METHODOLOGY 29
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 32
2.7 MULTIVARIATE MODELING 33
2.8 PRODUCT TIMELINE CURVE 33
2.1 DBMR MARKET POSITION GRID 34
2.2 DBMR MARKET CHALLENGE MATRIX 35
2.3 MARKET APPLICATION COVERAGE GRID 36
2.4 DBMR VENDOR SHARE ANALYSIS 37
2.5 SECONDARY SOURCES 38
2.6 ASSUMPTIONS 38
3 MARKET OVERVIEW 39
3.1 DRIVERS 41
3.1.1 RISING PREVALENCE OF DISEASES 41
3.1.2 TECHNOLOGICAL ADVANCEMENT IN VISUALIZATION SYSTEM 42
3.1.3 FAVOURABLE GOVERNMENT INITIATIVES AND GUIDELINES 43
3.1.4 INCREASE IN THE NUMBER OF ENDOSCOPIC SURGERIES 44
3.2 RESTRAINT 45
3.2.1 HIGH COST OF ENDOSCPY PROCEDURES 45
3.3 OPPORTUNITIES 46
3.3.1 RISING PREFERENCE TOWARDS MINIMALLY INVASIVE SURGERIES 46
3.3.2 INCORPORATION OF VISUALIZATION SOLUTIONS IN MOBILE DEVICES 46
3.4 CHALLENGES 47
3.4.1 LACK OF TRAINED ENDOSCOPY SPECIALISTS 47
3.4.2 BUDGETARY CONSTRAINTS IN HOSPITALS ACROSS MATURE MARKETS 48
4 EXECUTIVE SUMMARY 49
5 PREMIUM INSIGHTS 52
6 KEY INSIGHTS 54
7 GLOBAL SURGICAL VISUALIZATION PRODUCTS MARKET, BY PRODUCT TYPE 56
7.1 OVERVIEW 57
7.2 LIGHT SOURCES 59
7.3 DISPLAYS AND MONITOR 59
7.4 ENDOSCOPIC CAMERAS 60
7.4.1 HD CAMERAS 61
7.4.2 3D CAMERAS 61
7.4.3 3-CHIP CAMERAS 61
7.4.4 SINGLE CHIP CAMERAS 61
7.5 CAMERA HEADS 61
7.6 VIDEO RECORDERS AND PROCESSORS 62
7.7 VIDEO CONVERTORS 62
7.8 ACCESSORIES 63
8 GLOBAL SURGICAL VISUALIZATION PRODUCTS MARKET, BY APPLICATION 64
8.1 OVERVIEW 65
8.2 ENT ENDOSCOPY 67
8.3 LAPAROSCOPY 67
8.4 GASTROSCOPY 68
8.5 OBSTETRICS/GYNAECOLOGY ENDOSCOPY 68
8.6 ARTHROSCOPY 69
8.7 UROLOGY ENDOSCOPY 69
8.8 OTHERS 70
9 GLOBAL SURGICAL VISUALIZATION PRODUCTS MARKET, BY END USER 71
9.1 OVERVIEW 72
9.2 HOSPITAL 73
9.3 SPECIALTY CLINICS 74
9.4 DIAGNOSTIC IMAGING CENTERS 74
9.5 AMBULATORY SURGICAL CENTERS 75
10 GLOBAL SURGICAL VISUALIZATION PRODUCTS MARKET, BY GEOGRAPHY 76
10.1 OVERVIEW 77
10.2 NORTH AMERICA 82
10.2.1 U.S. 88
10.2.2 CANADA 90
10.2.3 MEXICO 92
10.3 EUROPE 94
10.3.1 GERMANY 100
10.3.2 U.K. 102
10.3.3 FRANCE 104
10.3.4 ITALY 106
10.3.5 SPAIN 108
10.3.6 SWITZERLAND 110
10.3.7 NETHERLANDS 112
10.3.8 RUSSIA 114
10.3.9 BELGIUM 116
10.3.10 TURKEY 118
10.3.11 REST OF EUROPE 120
10.4 ASIA-PACIFIC 121
10.4.1 CHINA 127
10.4.2 JAPAN 129
10.4.3 INDIA 131
10.4.4 AUSTRALIA 133
10.4.5 SOUTH KOREA 135
10.4.6 SINGAPORE 137
10.4.7 MALAYSIA 139
10.4.8 INDONESIA 141
10.4.9 THAILAND 143
10.4.10 PHILIPPINES 145
10.4.11 REST OF ASIA-PACIFIC 147
10.5 SOUTH AMERICA 148
10.5.1 BRAZIL 154
10.5.2 REST OF SOUTH AMERICA 156
10.6 MIDDLE EAST & AFRICA 157
10.6.1 SOUTH AFRICA 163
10.6.2 REST OF MIDDLE EAST & AFRICA 165
11 GLOBAL SURGICAL VISUALIZATION PRODUCTS MARKET, COMPANY LANDSCAPE 166
11.1 COMPANY SHARE ANALYSIS; GLOBAL 166
11.2 COMPANY SHARE ANALYSIS; NORTH AMERICA 167
11.3 COMPANY SHARE ANALYSIS; EUROPE 168
11.4 COMPANY SHARE ANALYSIS; ASIA-PACIFIC 169
12 COMPANY PROFILES 170
12.1 OLYMPUS CORPORATION 170
12.1.1 COMPANY SNAPSHOT 170
12.1.2 SWOT ANALYSIS 170
12.1.3 REVENUE ANALYSIS 172
12.1.4 COMPANY SHARE ANALYSIS 172
12.1.5 GEOGRAPHICAL PRESENCE 173
12.1.6 PRODUCT PORTFOLIO 173
12.1.7 RECENT DEVELOPMENTS 176
12.1.8 DATA BRIDGE MARKET RESEARCH ANALYSIS 176
12.2 STRYKER 177
12.2.1 COMPANY SNAPSHOT 177
12.2.2 SWOT ANALYSIS 177
12.2.3 REVENEUE ANALYSIS 179
12.2.4 COMPANY SHARE ANALYSIS 179
12.2.5 GEOGRAPHICAL PRESENCE 180
12.2.6 PRODUCT PORTFOLIO 180
12.2.7 RECENT DEVELOPMENTS 182
12.2.8 DATA BRIDGE MARKET RESEARCH ANALYSIS 182
12.3 KARL STORZ SE & CO. KG 183
12.3.1 COMPANY SNAPSHOT 183
12.3.2 SWOT ANALYSIS 183
12.3.3 COMPANY SHARE ANALYSIS 184
12.3.4 GEOGRAPHICAL PRESENCE 185
12.3.5 PRODUCT PORTFOLIO 185
12.3.6 RECENT DEVELOPMENTS 187
12.3.7 DATA BRIDGE MARKET RESEARCH ANALYSIS 187
12.4 B. BRAUN MELSUNGEN AG 188
12.4.1 COMPANY SNAPSHOT 188
12.4.2 SWOT ANALYSIS 188
12.4.3 REVENUE ANALYSIS 190
12.4.4 COMPANY SHARE ANALYSIS 190
12.4.5 PRODUCT PORTFOLIO 191
12.4.6 RECENT DEVELOPMENTS 192
12.4.7 DATA BRIDGE MARKET RESEARCH ANALYSIS 193
12.5 ACUTRONIC MEDICAL SYSTEMS AG 194
12.5.1 COMPANY SNAPSHOT 194
12.5.2 GEOGRAPHICAL PRESENCE 194
12.5.3 PRODUCT PORTFOLIO 195
12.5.4 RECENT DEVELOPMENTS 195
12.6 BOSTON SCIENTIFIC CORPORATION 196
12.6.1 COMPANY SNAPSHOT 196
12.6.2 REVENUE ANALYSIS 196
12.6.3 GEOGRAPHICAL PRESENCE 197
12.6.4 PRODUCT PORTFOLIO 197
12.6.5 RECENT DEVELOPMENTS 198
12.7 COGENTIX MEDICAL 199
12.7.1 COMPANY SNAPSHOT 199
12.7.2 GEOGRAPHICAL PRESENCE 199
12.7.3 PRODUCT PORTFOLIO 200
12.7.4 RECENT DEVELOPMENTS 201
12.8 CONMED CORPORATION 202
12.8.1 COMPANY SNAPSHOT 202
12.8.2 REVENEUE ANALYSIS 202
12.8.3 GEOGRAPHICAL PRESENCE 203
12.8.4 PRODUCT PORTFOLIO 203
12.8.5 RECENT DEVELOPMENTS 204
12.9 COOK GROUP 205
12.9.1 COMPANY SNAPSHOT 205
12.9.2 GEOGRAPHICAL PRESENCE 205
12.9.3 PRODUCT PORTFOLIO 206
12.9.4 RECENT DEVELOPMENTS 206
12.10 FUJIFILM CORPORATION 207
12.10.1 COMPANY SNAPSHOT 207
12.10.2 REVENUE ANALYSIS 207
12.10.3 GEOGRAPHICAL PRESENCE 208
12.10.4 PRODUCT PORTFOLIO 208
12.10.5 RECENT DEVELOPMENTS 209
12.11 HAPPERSBERGER OTOPRONT GMBH 210
12.11.1 COMPANY SNAPSHOT 210
12.11.2 GEOGRAPHICAL PRESENCE 210
12.11.3 PRODUCT PORTFOLIO 211
12.11.4 RECENT DEVELOPMENTS 211
12.12 JOHNSON & JOHNSON SERVICES, INC. 212
12.12.1 COMPANY SNAPSHOT 212
12.12.2 REVENEUE ANALYSIS 212
12.12.3 GEOGRAPHICAL PRESENCE 213
12.12.4 PRODUCT PORTFOLIO 213
12.12.5 RECENT DEVELOPMENTS 214
12.13 MEDI-CARE SOLUTIONS S.R.L 215
12.13.1 COMPANY SNAPSHOT 215
12.13.2 GEOGRAPHICAL PRESENCE 215
12.13.3 PRODUCT PORTFOLIO 216
12.13.4 RECENT DEVELOPMENTS 216
12.14 MEDTRONIC PLC 217
12.14.1 COMPANY SNAPSHOT 217
12.14.2 REVENUE ANALYSIS 217
12.14.3 GEOGRAPHICAL PRESENCE 218
12.14.4 PRODUCT PORTFOLIO 218
12.14.5 RECENT DEVELOPMENTS 219
12.15 OPTOMIC 220
12.15.1 COMPANY SNAPSHOT 220
12.15.2 GEOGRAPHICAL PRESENCE 220
12.15.3 PRODUCT PORTFOLIO 221
12.15.4 RECENT DEVELOPMENTS 222
12.16 PENTAX MEDICAL 223
12.16.1 COMPANY SNAPSHOT 223
12.16.2 GEOGRAPHICAL PRESENCE 223
12.16.3 PRODUCT PORTFOLIO 224
12.16.4 RECENT DEVELOPMENTS 224
12.17 RICHARD WOLF GMBH 225
12.17.1 COMPANY SNAPSHOT 225
12.17.2 GEOGRAPHICAL PRESENCE 225
12.17.3 PRODUCT PORTFOLIO 226
12.17.4 RECENT DEVELOPMENTS 227
12.18 SMITH & NEPHEW 228
12.18.1 COMPANY SNAPSHOT 228
12.18.2 REVENEUE ANALYSIS 228
12.18.3 GEOGRAPHICAL PRESENCE 229
12.18.4 PRODUCT PORTFOLIO 229
12.18.5 RECENT DEVELOPMENTS 230
12.19 SONOSCAPE MEDICAL CORP 231
12.19.1 COMPANY SNAPSHOT 231
12.19.2 GEOGRAPHICAL PRESENCE 231
12.19.3 PRODUCT PORTFOLIO 232
12.19.4 RECENT DEVELOPMENTS 232
12.20 ZOWIETEK ELECTRONICS, LTD 233
12.20.1 COMPANY SNAPSHOT 233
12.20.2 GEOGRAPHICAL PRESENCE 233
12.20.3 PRODUCT PORTFOLIO 234
12.20.4 RECENT DEVELOPMENTS 234
13 QUESTIONNAIRE 235
14 RELATED REPORTS 237