TABLE OF CONTENTS

1 INTRODUCTION 22
1.1 OBJECTIVES OF THE STUDY 22
1.2 MARKET DEFINITION 22
1.3 OVERVIEW OF GLOBAL HEAD-UP DISPLAY MARKET 22
1.4 CURRENCY AND PRICING 23
1.5 LIMITATIONS 24
1.6 MARKETS COVERED 24
2 MARKET SEGMENTATION 27
2.1 MARKETS COVERED 27
2.2 GEOGRAPHIC SCOPE 28
2.3 YEAR CONSIDERED FOR THE STUDY 29
2.4 CURRENCY AND PRICING 29
2.5 RESEARCH METHODOLOGY 30
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 33
2.7 DBMR MARKET POSITION GRID 34
2.8 DBMR MARKET CHALLENGE MATRIX 35
2.9 SECONDARY SOURCES 36
2.10 ASSUMPTIONS 36
3 MARKET OVERVIEW 37
3.1 DRIVERS 38
3.1.1 RISING DEMAND FOR CONNECTED VEHICLES 38
3.1.2 INCREASED AWARENESS REGARDING PASSENGER AND VEHICLE SAFETY 39
3.1.3 BENEFITS ASSOCIATED WITH THE COMBINATION OF SATELLITE NAVIGATION TECHNOLOGY & HUD SYSTEM AND AUGMENTED REALITY HEAD-UP DISPLAY IN SMART CARS 39
3.1.4 GROWTH IN ELECTRIC VEHICLES AND NEED OF DIAGNOSTIC DISPLAY LEADING TO INCREASING DEMAND OF AUTOMOBILE DISPLAYS 40
3.1.5 RISING APPLICATION OF HUD IN AIRCRAFT 40
3.2 RESTRAINTS 41
3.2.1 FATAL ERRORS IN HUDS 41
3.2.2 HIGH REQUIREMENTS FOR LIGHT, LUMINESCENCE AND POWER FOR HEAD UP DISPLAYS 42
3.3 OPPORTUNITIES 43
3.3.1 PARADIGM SHIFT TO AUTONOMOUS VEHICLES 43
3.3.2 NEW TECHNOLOGIES IN HUD SYSTEMS 43
3.3.3 AR-BASED HUD?S INCREASING DRIVING EXPERIENCE IN PREMIUM VEHICLES 43
3.4 CHALLENGES 44
3.4.1 HIGH PRICE POINTS FOR HUD TECHNOLOGY 44
3.4.2 SUBSTITUTES SUCH AS LASER BASED VOLUMETRIC DISPLAYS 44
4 EXECUTIVE SUMMARY 45
5 PREMIUM INSIGHTS 48
6 GLOBAL HEAD UP DISPLAY MARKET, BY GEOGRAPHY 50
6.1 OVERVIEW 51
6.2 NORTH AMERICA 56
6.2.1 U.S. 63
6.2.2 CANADA 67
6.2.3 MEXICO 71
6.3 EUROPE 75
6.3.1 GERMANY 82
6.3.2 FRANCE 86
6.3.3 U.K. 90
6.3.4 SWITZERLAND 94
6.3.5 NETHERLANDS 98
6.3.6 RUSSIA 102
6.3.7 ITALY 106
6.3.8 TURKEY 110
6.3.9 BELGIUM 114
6.3.10 SPAIN 118
6.3.11 REST OF EUROPE 122
6.4 ASIA-PACIFIC 123
6.4.1 JAPAN 131
6.4.2 CHINA 135
6.4.3 SOUTH KOREA 139
6.4.4 INDIA 143
6.4.5 AUSTRALIA 147
6.4.6 THAILAND 151
6.4.7 SINGAPORE 155
6.4.8 MALAYSIA 159
6.5 SOUTH AMERICA 163
6.5.1 BRAZIL 170
6.5.2 REST OF SOUTH AMERICA 174
6.6 MIDDLE EAST & AFRICA 175
6.6.1 SAUDI ARABIA 182
6.6.2 UAE 186
6.6.3 REST OF MIDDLE EAST & AFRICA 190