TABLE 1 AMERICAS A2P SMS MARKET REVENUE BY SERVICES' 2016-2022 ($BILLION) 29
TABLE 2 AMERICAS A2P SMS MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 29
TABLE 3 TRANSACTIONAL SERVICE MARKET REVENUE BY TYPES' 2016-2022 ($BILLION) 30
TABLE 4 TRANSACTIONAL SERVICE MARKET GROWTH BY TYPES' 2016-2022' Y-O-Y (%) 30
TABLE 5 PROMOTIONAL SERVICE MARKET REVENUE BY TYPES' 2016-2022 ($BILLION) 34
TABLE 6 PROMOTIONAL SERVICE MARKET GROWTH BY TYPES' 2016-2022' Y-O-Y (%) 35
TABLE 7 A2P SMS MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 38
TABLE 8 A2P SMS MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 39
TABLE 9 A2P SMS ADOPTION FACTORS AND PERFORMANCE BY INDUSTRY VERTICALS 40
TABLE 10 BFSI MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 40
TABLE 11 BFSI MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 41
TABLE 12 RETAIL MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 44
TABLE 13 RETAIL MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 44
TABLE 14 IT & TELECOM MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 47
TABLE 15 IT & TELECOM MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 47
TABLE 16 TRANSPORT MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 50
TABLE 17 TRANSPORT MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 51
TABLE 18 DRIVERS' CHALLENGES' EMERGING TRENDS' KEY OPPORTUNITIES IN MEDIA & ENTERTAINMENT 53
TABLE 19 M&E MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 53
TABLE 20 M&E MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 53
TABLE 21 HEALTH MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 56
TABLE 22 HEALTHCARE MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 56
TABLE 23 A2P SMS MARKET OPPORTUNITY IN EDUCATION INDUSTRY 58
TABLE 24 EDUCATION MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 59
TABLE 25 EDUCATION MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 60
TABLE 26 DRIVERS' CHALLENGES' EMERGING TRENDS' KEY OPPORTUNITIES IN GOVERNMENT 61
TABLE 27 GOVERNMENT MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 61
TABLE 28 GOVERNMENT MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 62
TABLE 29 DRIVERS' CHALLENGES' EMERGING TRENDS' KEY OPPORTUNITIES IN UTILITIES & LOGISTICS 63
TABLE 30 UTILITIES & LOGISTICS MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 64
TABLE 31 UTILITIES & LOGISTICS MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 64
TABLE 32 A2P SMS MARKET REVENUE BY COUNTRIES' 2016-2022 ($MILLION) 65
TABLE 33 A2P SMS MARKET GROWTH BY COUNTRIES' 2016-2022' Y-O-Y (%) 65
TABLE 34 US DRIVERS' GOVERNMENT INITIATIVES' EMERGING TRENDS 66
TABLE 35 US MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 66
TABLE 36 US MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 67
TABLE 37 US MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 67
TABLE 38 US MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 68
TABLE 39 CANADA MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 70
TABLE 40 CANADA MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 71
TABLE 41 CANADA MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 71
TABLE 42 CANADA MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 71
TABLE 43 MEXICO MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 74
TABLE 44 MEXICO MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 74
TABLE 45 MEXICO MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 74
TABLE 46 MEXICO MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 75
TABLE 47 BRAZIL MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 78
TABLE 48 BRAZIL MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 79
TABLE 49 BRAZIL MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 79
TABLE 50 BRAZIL MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 79
TABLE 51 COLOMBIA MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 83
TABLE 52 COLOMBIA MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 83
TABLE 53 COLOMBIA MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 83
TABLE 54 COLOMBIA MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 84
TABLE 55 ARGENTINA MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 86
TABLE 56 ARGENTINA MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 86
TABLE 57 ARGENTINA MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 86
TABLE 58 ARGENTINA MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 87
TABLE 59 FEW PLAYERS IN THE AMERICAS A2P SMS MARKET 114
LIST OF FIGURE
CHART 1 PEST ANALYSIS OF AMERICAS A2P SMS MARKET 14
CHART 2 RESEARCH METHODOLOGY OF AMERICAS A2P SMS MARKET 15
CHART 3 WORLDWIDE A2P SMS MARKET REVENUE' 2016-2022 ($BILLION) 17
CHART 4 AMERICAS A2P SMS MARKET REVENUE' 2016-2022 ($BILLION) 17
CHART 5 AMERICAS A2P SMS MARKET SEGMENTS 20
CHART 6 MOBILE DEVICE WIRELESS TECHNOLOGY EVOLUTION 20
CHART 7 PORTERS 5 FORCES ON AMERICAS A2P SMS MARKET 21
CHART 8 BLOCK DIAGRAM FOR P2P SMS 22
CHART 9 BLOCK DIAGRAM FOR A2P SMS 22
CHART 10 BLOCK DIAGRAM FOR P2A SMS 23
CHART 11 SMS CHARACTERISTICS 23
CHART 12 ECOSYSTEM OF A2P SMS MARKET 23
CHART 13 VALUE CHAIN OF A2P SMS 24
CHART 14 KEY STAKEHOLDERS OF AMERICAS A2P SMS MARKET 25
CHART 15 MARKET DYNAMICS - DRIVERS' RESTRAINTS & OPPORTUNITIES 25
CHART 16 DRO - IMPACT ANALYSIS OF AMERICAS A2P SMS MARKET 27
CHART 17 AMERICAS A2P SMS SERVICES 28
CHART 18 CRM SERVICE MARKET GROWTH' 2016-2022' Y-O-Y (%) 31
CHART 19 ADVANTAGES OF CRM SERVICE 31
CHART 20 INTERACTIVE SERVICE MARKET GROWTH' 2016-2022' Y-O-Y (%) 32
CHART 21 ADVANTAGES OF 2FA SERVICE 33
CHART 22 PROMOTIONAL CAMPAIGNS SERVICES MARKET GROWTH' 2016-2022' Y-O-Y (%) 35
CHART 23 PUSHED CONTENT SERVICE MARKET GROWTH' 2016-2022' Y-O-Y (%) 36
CHART 24 BLOCK DIAGRAM FOR PUSH CONTENT SERVICE - A2P SMS FLOW 36
CHART 25 PUSH CONTENT SERVICE IN BFSI SECTOR 36
CHART 26 INQUIRY AND SEARCH SERVICE MARKET GROWTH' 2016-2022' Y-O-Y (%) 37
CHART 27 INQUIRY AND SEARCH SERVICES - LOCATION BASED SERVICE ARCHITECTURE 37
CHART 28 BENEFITS OF INQUIRY AND SEARCH SERVICES - LOCATION BASED SERVICE 38
CHART 29 A2P SMS USE CASE IN BFSI 41
CHART 30 A2P SMS SERVICE IN RETAIL INDUSTRY 42
CHART 31 REASON FOR ADOPTING A2P SMS TECHNOLOGY IN RETAIL INDUSTRY 44
CHART 32 A2P SMS USE CASE IN RETAIL 45
CHART 33 A2P SMS USE CASE IN IT & TELECOM INDUSTRY 47
CHART 34 A2P SMS SERVICE FOR TRANSPORT INDUSTRY 48
CHART 35 A2P SMS PLATFORM BLOCK DIAGRAM IN TRANSPORT INDUSTRY 49
CHART 36 A2P SMS USE CASE IN TRANSPORT 51
CHART 37 A2P SMS PLATFORM - BLOCK DIAGRAM IN MEDIA & ENTERTAINMENT 52
CHART 38 A2P SMS USE CASE IN MEDIA & ENTERTAINMENT 52
CHART 39 A2P SMS PLATFORM IMPLEMENTATION FACTS IN HEALTHCARE INDUSTRY 54
CHART 40 ENTERPRISE MESSAGING BLOCK DIAGRAM FOR HEALTHCARE 54
CHART 41 A2P SMS PLATFORM BLOCK DIAGRAM IN HEALTHCARE 55
CHART 42 A2P SMS USE CASE IN HEALTHCARE 56
CHART 43 A2P SMS PLATFORM IMPLEMENTATION FACTS IN EDUCATION 58
CHART 44 A2P SMS PLATFORM IN EDUCATION - BLOCK DIAGRAM 59
CHART 45 A2P SMS USE CASE IN GOVERNMENT 61
CHART 46 A2P SMS SERVICE IN UTILITIES & LOGISTICS 63
CHART 47 A2P SMS USE CASE IN UTILITIES & LOGISTICS 64
CHART 48 US POPULATION' 2016F-2022F (MILLION) 68
CHART 49 US MOBILE PHONE USERS' 2016F-2022F (MILLION) 68
CHART 50 CANADA POPULATION' 2016F-2020F (MILLION) 72
CHART 51 SMARTPHONE USERS IN CANADA' 2016F-2020F(MILLION) 72
CHART 52 MEXICO POPULATION' 2016F-2022F (MILLION) 75
CHART 53 MEXICO MOBILE PHONE USERS' 2016F-2022F (MILLION) 76
CHART 54 DEVICES USED FOR ONLINE PURCHASE (%) 77
CHART 55 ONLINE PURCHASE BY END USERS IN 2015F (%) 78
CHART 56 BRAZIL POPULATION' 2016F-2020F (MILLION) 80
CHART 57 MOBILE PHONE USERS IN BRAZIL' 2016F-2020F (MILLION) 80
CHART 58 COLOMBIA POPULATION' 2016F-2022F (MILLION) 84
CHART 59 COLOMBIA MOBILE PHONE USERS' 2016F-2022F (MILLION) 85
CHART 60 ARGENTINA POPULATION' 2016F-2022F (MILLION) 87
CHART 61 ARGENTINA MOBILE PHONE USERS' 2016F-2022F (MILLION) 88
CHART 62 AT&T: OVERVIEW SNAPSHOT 89
CHART 63 AT&T: BUSINESS UNITS 89
CHART 64 AT&T: GEOGRAPHIC REVENUE 90
CHART 65 AT&T: SWOT ANALYSIS 91
CHART 66 OPENMARKET: OVERVIEW SNAPSHOT 93
CHART 67 OPENMARKET: BUSINESS UNITS 94
CHART 68 OPENMARKET: GEOGRAPHIC REVENUE 95
CHART 69 OPENMARKET: SWOT ANALYSIS 96
CHART 70 VERIZON: OVERVIEW SNAPSHOT 98
CHART 71 VERIZON: OVERVIEW SNAPSHOT 98
CHART 72 VERIZON: GEOGRAPHIC REVENUE 99
CHART 73 VERIZON: SWOT ANALYSIS 100
CHART 74 NEXMO: OVERVIEW SNAPSHOT 102
CHART 75 NEXMO: BUSINESS UNITS 102
CHART 76 NEXMO: GEOGRAPHIC REVENUE 103
CHART 77 NEXMO: SWOT ANALYSIS 104
CHART 78 CLX NETWORKS AB: OVERVIEW SNAPSHOT 105
CHART 79 CLX NETWORKS AB: BUSINESS UNITS 106
CHART 80 CLX NETWORKS AB: GEOGRAPHIC REVENUE 107
CHART 81 CLX NETWORKS AB: SWOT ANALYSIS 108
CHART 82 VODAFONE: OVERVIEW SNAPSHOT 109
CHART 83 VODAFONE: BUSINESS UNITS 110
CHART 84 VODAFONE: GEOGRAPHIC REVENUE 111
CHART 85 VODAFONE: SWOT ANALYSIS 112
CHART 86 SAP: OVERVIEW SNAPSHOT 115
CHART 87 ORANGE: OVERVIEW SNAPSHOT 116
CHART 88 GEMALTO NV: OVERVIEW SNAPSHOT 117
CHART 89 GEMALTO NV: OFFERINGS 118
CHART 90 TXTNATION: MARKET 119
CHART 91 TWILIO: MARKET 121
CHART 92 VOXOX: MARKET 122
CHART 93 TYNTEC: MARKET 123
CHART 94 A2P SMS SERVICE IMPACT ANALYSIS 125
CHART 95 MERGER & ACQUISITION' 2014-2016 125
CHART 96 JOINT VENTURE AND COLLABORATIONS' 2014-2016 127