Tables
TABLE 1 ASIA PACIFIC A2P SMS MARKET REVENUE BY SERVICES' 2016-2022 ($BILLION) 29
TABLE 2 ASIA PACIFIC A2P SMS MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 29
TABLE 3 TRANSACTIONAL SERVICE MARKET REVENUE BY TYPES' 2016-2022 ($BILLION) 30
TABLE 4 TRANSACTIONAL SERVICE MARKET GROWTH BY TYPES' 2016-2022' Y-O-Y (%) 30
TABLE 5 PROMOTIONAL SERVICE MARKET REVENUE BY TYPES' 2016-2022 ($BILLION) 35
TABLE 6 PROMOTIONAL SERVICE MARKET GROWTH BY TYPES' 2016-2022' Y-O-Y (%) 35
TABLE 7 A2P SMS MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 40
TABLE 8 A2P SMS MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 41
TABLE 9 A2P SMS ADOPTION FACTORS AND PERFORMANCE BY INDUSTRY VERTICAL 41
TABLE 10 BFSI MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 42
TABLE 11 BFSI MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 42
TABLE 12 DRIVERS' CHALLENGES' EMERGING TRENDS' KEY OPPORTUNITIES IN BFSI 43
TABLE 13 RETAIL MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 46
TABLE 14 RETAIL MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 46
TABLE 15 DRIVERS' CHALLENGES' EMERGING TRENDS' KEY OPPORTUNITIES IN RETAIL 48
TABLE 16 IT & TELECOM MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 51
TABLE 17 IT & TELECOM MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 52
TABLE 18 DRIVERS' CHALLENGES' EMERGING TRENDS IN IT & TELECOM 52
TABLE 19 TRANSPORT MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 55
TABLE 20 TRANSPORT MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 55
TABLE 21 DRIVERS' CHALLENGES' EMERGING TRENDS' KEY OPPORTUNITIES IN TRANSPORT 56
TABLE 22 MEDIA & ENTERTAINMENT MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 59
TABLE 23 MEDIA & ENTERTAINMENT MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 59
TABLE 24 DRIVERS' CHALLENGES' EMERGING TRENDS' KEY OPPORTUNITIES IN MEDIA & ENTERTAINMENT 60
TABLE 25 HEALTHCARE MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 62
TABLE 26 HEALTHCARE MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 63
TABLE 27 DRIVERS' CHALLENGES' EMERGING TRENDS' KEY OPPORTUNITIES IN HEALTHCARE 63
TABLE 28 GOVERNMENT MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 66
TABLE 29 GOVERNMENT MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 66
TABLE 30 DRIVERS' CHALLENGES' EMERGING TRENDS' KEY OPPORTUNITIES IN GOVERNMENT 67
TABLE 31 UTILITIES & LOGISTICS MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 69
TABLE 32 UTILITIES & LOGISTICS MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 69
TABLE 33 DRIVERS' CHALLENGES' EMERGING TRENDS' KEY OPPORTUNITIES IN UTILITIES & LOGISTICS 70
TABLE 34 EDUCATION REVENUE BY SERVICES' 2016-2022 ($MILLION) 73
TABLE 35 EDUCATION MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 73
TABLE 36 DRIVERS' CHALLENGES' EMERGING TRENDS' KEY OPPORTUNITIES IN EDUCATION 74
TABLE 37 A2P SMS MARKET REVENUE BY COUNTRIES' 2016-2022 ($MILLION) 75
TABLE 38 A2P SMS MARKET GROWTH BY COUNTRIES' 2016-2022' Y-O-Y (%) 75
TABLE 39 A2P SMS MARKET REVENUE BY DEVELOPED COUNTRIES' 2016-2022 ($BILLION) 76
TABLE 40 A2P SMS MARKET GROWTH BY DEVELOPED COUNTRIES' 2016-2022' Y-O-Y (%) 76
TABLE 41 JAPAN MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 77
TABLE 42 JAPAN MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 77
TABLE 43 JAPAN MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 77
TABLE 44 JAPAN MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 78
TABLE 45 AUSTRALIA AND NEW ZEALAND MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 79
TABLE 46 AUSTRALIA AND NEW ZEALAND MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 80
TABLE 47 AUSTRALIA AND NEW ZEALAND MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 80
TABLE 48 AUSTRALIA AND NEW ZEALAND MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 81
TABLE 49 SOUTH KOREA MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 83
TABLE 50 SOUTH KOREA MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 83
TABLE 51 SOUTH KOREA MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 84
TABLE 52 SOUTH KOREA MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 84
TABLE 53 SINGAPORE MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 87
TABLE 54 SINGAPORE MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 87
TABLE 55 SINGAPORE MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 87
TABLE 56 SINGAPORE MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 88
TABLE 57 A2P SMS MARKET REVENUE BY DEVELOPING COUNTRIES' 2016-2022 ($MILLION) 90
TABLE 58 A2P SMS MARKET GROWTH BY DEVELOPING COUNTRIES' 2016-2022' Y-O-Y (%) 90
TABLE 59 CHINA MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 91
TABLE 60 CHINA MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 91
TABLE 61 CHINA MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 92
TABLE 62 CHINA MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 92
TABLE 63 INDIA MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 96
TABLE 64 INDIA MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 96
TABLE 65 INDIA MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 96
TABLE 66 INDIA MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 97
TABLE 67 THAILAND MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 100
TABLE 68 THAILAND MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 101
TABLE 69 THAILAND MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 101
TABLE 70 THAILAND MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 101
TABLE 71 MALAYSIA MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 103
TABLE 72 MALAYSIA MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 103
TABLE 73 MALAYSIA MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 104
TABLE 74 MALAYSIA MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 104
TABLE 75 INDONESIA MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 106
TABLE 76 INDONESIA MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 107
TABLE 77 INDONESIA MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 107
TABLE 78 INDONESIA MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 107
TABLE 79 PHILIPPINES MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 109
TABLE 80 PHILIPPINES MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 109
TABLE 81 PHILIPPINES MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 110
TABLE 82 PHILIPPINES MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 110
TABLE 83 VIETNAM MARKET REVENUE BY SERVICES' 2016-2022 ($MILLION) 113
TABLE 84 VIETNAM MARKET GROWTH BY SERVICES' 2016-2022' Y-O-Y (%) 113
TABLE 85 VIETNAM MARKET REVENUE BY VERTICALS' 2016-2022 ($MILLION) 113
TABLE 86 VIETNAM MARKET GROWTH BY VERTICALS' 2016-2022' Y-O-Y (%) 114
TABLE 87 MERGER & ACQUISITION' 2014-2016 154
TABLE 88 JOINT VENTURE AND COLLABORATIONS' 2014-2016 155

LIST OF FIGURE

Charts
CHART 1 PEST ANALYSIS OF ASIA PACIFIC A2P SMS MARKET 15
CHART 2 RESEARCH METHODOLOGY OF ASIA PACIFIC A2P SMS MARKET 17
CHART 3 WORLDWIDE A2P SMS MARKET REVENUE' 2016-2022 ($BILLION) 18
CHART 4 ASIA PACIFIC A2P SMS MARKET REVENUE' 2016-2022 ($BILLION) 19
CHART 5 SEGMENTATION OF ASIA-PACIFIC A2P SMS MARKET 21
CHART 6 MOBILE DEVICE WIRELESS TECHNOLOGY EVOLUTION 22
CHART 7 PORTERS 5 FORCES ON ASIA PACIFIC A2P SMS MARKET 22
CHART 8 BLOCK DIAGRAM FOR P2P SMS 23
CHART 9 BLOCK DIAGRAM FOR A2P SMS 23
CHART 10 BLOCK DIAGRAM FOR P2A SMS 23
CHART 11 SMS CHARACTERISTICS 24
CHART 12 ECOSYSTEM OF A2P SMS 24
CHART 13 VALUE CHAIN OF A2P SMS 25
CHART 14 MARKET DYNAMICS - DRIVERS' RESTRAINTS & OPPORTUNITIES 25
CHART 15 DRO - IMPACT ANALYSIS OF ASIA PACIFIC A2P SMS MARKET 27
CHART 16 KEY STAKEHOLDERS OF ASIA PACIFIC A2P SMS MARKET 28
CHART 17 CRM SERVICE MARKET GROWTH' 2016-2022' Y-O-Y (%) 31
CHART 18 ADVANTAGES OF CRM SERVICE 32
CHART 19 INTERACTIVE SERVICE MARKET GROWTH' 2016-2022' Y-O-Y (%) 32
CHART 20 ADVANTAGES OF 2FA SERVICE 34
CHART 21 PROMOTIONAL CAMPAIGNS SERVICE MARKET GROWTH' 2016-2022' Y-O-Y (%) 36
CHART 22 PUSHED CONTENT SERVICE MARKET GROWTH' 2016-2022' Y-O-Y (%) 36
CHART 23 BLOCK DIAGRAM FOR PUSH CONTENT SERVICE - A2P SMS FLOW 37
CHART 24 PUSH CONTENT SERVICE IN BFSI SECTOR 37
CHART 25 INQUIRY & SEARCH SERVICE MARKET GROWTH' 2016-2022' Y-O-Y (%) 38
CHART 26 INQUIRY AND SEARCH SERVICES - LOCATION BASED SERVICE ARCHITECTURE 38
CHART 27 BENEFITS OF INQUIRY AND SEARCH SERVICES - LOCATION BASED SERVICE 39
CHART 28 A2P SMS USE CASE IN BFSI 42
CHART 29 A2P SMS SERVICE IN RETAIL INDUSTRY 46
CHART 30 REASON FOR ADOPTING A2P SMS TECHNOLOGY IN RETAIL INDUSTRY 47
CHART 31 A2P SMS USE CASE IN RETAIL 47
CHART 32 A2P SMS USE CASE IN IT & TELECOM INDUSTRY 52
CHART 33 A2P SMS SERVICE FOR TRANSPORT INDUSTRY 54
CHART 34 A2P SMS PLATFORM BLOCK DIAGRAM IN TRANSPORT INDUSTRY 55
CHART 35 A2P SMS USE CASE IN TRANSPORT 56
CHART 36 A2P SMS PLATFORM BLOCK DIAGRAM IN MEDIA & ENTERTAINMENT 58
CHART 37 A2P SMS USE CASE IN MEDIA & ENTERTAINMENT 59
CHART 38 A2P SMS PLATFORM IMPLEMENTATION FACTS IN HEALTHCARE INDUSTRY 61
CHART 39 ENTERPRISE MESSAGING BLOCK DIAGRAM FOR HEALTHCARE 62
CHART 40 A2P SMS PLATFORM BLOCK DIAGRAM IN HEALTHCARE 62
CHART 41 A2P SMS USE CASE IN HEALTHCARE 63
CHART 42 A2P SMS USE CASE IN GOVERNMENT 66
CHART 43 A2P SMS SERVICE IN UTILITIES & LOGISTICS 69
CHART 44 A2P SMS USE CASE IN UTILITIES & LOGISTICS 70
CHART 45 A2P SMS PLATFORM IMPLEMENTATION FACTS IN EDUCATION 72
CHART 46 A2P SMS PLATFORM BLOCK DIAGRAM IN EDUCATION 72
CHART 47 A2P SMS USE CASE IN EDUCATION 73
CHART 48 JAPAN MOBILE PHONE USERS' 2016F-2022F (MILLION) 78
CHART 49 AUSTRALIA MOBILE PHONE USERS' 2016F-2022F (MILLION) 81
CHART 50 SOUTH KOREA MOBILE PHONE USERS' 2016F-2022F (MILLION) 85
CHART 51 SINGAPORE MOBILE PHONE USERS' 2016F-2022F (MILLION) 88
CHART 52 CHINA POPULATION' 2016F-2022F (MILLION) 93
CHART 53 CHINA MOBILE PHONE USERS' 2016F-2022F (MILLION) 93
CHART 54 PEST ANALYSIS OF CHINA A2P SMS MARKET 94
CHART 55 INDIA POPULATION' 2016F-2022F (MILLION) 97
CHART 56 INDIA MOBILE PHONE USERS' 2016F-2022F (MILLION) 98
CHART 57 PEST ANALYSIS OF INDIA A2P SMS MARKET 99
CHART 58 THAILAND MOBILE PHONE USERS' 2016F-2022F (MILLION) 102
CHART 59 MALAYSIA MOBILE PHONE USERS' 2016F-2022F (MILLION) 105
CHART 60 INDONESIA MOBILE PHONE USERS' 2016F-2022F (MILLION) 108
CHART 61 PHILIPPINES MOBILE PHONE USERS' 2016F-2022F (MILLION) 111
CHART 62 VIETNAM MOBILE PHONE USERS' 2016F-2022F (MILLION) 114
CHART 63 VODAFONE: OVERVIEW SNAPSHOT 116
CHART 64 VODAFONE: BUSINESS UNITS 117
CHART 65 VODAFONE: GEOGRAPHIC REVENUE 117
CHART 66 VODAFONE: SWOT ANALYSIS 118
CHART 67 AIRTEL: OVERVIEW SNAPSHOT 120
CHART 68 AIRTEL: BUSINESS UNITS 121
CHART 69 AIRTEL: GEOGRAPHIC REVENUE 121
CHART 70 AIRTEL: SWOT ANALYSIS 122
CHART 71 SK TELECOM: OVERVIEW SNAPSHOT 124
CHART 72 SK TELECOM: BUSINESS UNITS 125
CHART 73 SK TELECOM: GEOGRAPHIC REVENUE 125
CHART 74 SK TELECOM: SWOT ANALYSIS 126
CHART 75 CHINA UNICOM: OVERVIEW SNAPSHOT 128
CHART 76 CHINA UNICOM: BUSINESS UNITS 129
CHART 77 CHINA UNICOM: GEOGRAPHIC REVENUE 129
CHART 78 CHINA UNICOM: SWOT ANALYSIS 130
CHART 79 SINGTEL: OVERVIEW SNAPSHOT 132
CHART 80 SINGTEL: BUSINESS UNITS 133
CHART 81 SINGTEL: GEOGRAPHIC REVENUE 133
CHART 82 SINGTEL: SWOT ANALYSIS 134
CHART 83 MGAGE: OVERVIEW SNAPSHOT 136
CHART 84 MGAGE: BUSINESS UNITS 136
CHART 85 MGAGE: GEOGRAPHIC REVENUE 137
CHART 86 MGAGE: SWOT ANALYSIS 138
CHART 87 SYNIVERSE TECHNOLOGIES: OVERVIEW SNAPSHOT 139
CHART 88 SYNIVERSE TECHNOLOGIES: BUSINESS UNITS 140
CHART 89 SYNIVERSE TECHNOLOGIES: GEOGRAPHIC REVENUE 140
CHART 90 SYNIVERSE TECHNOLOGIES: SWOT ANALYSIS 141
CHART 91 TANLA SOLUTIONS LTD: OVERVIEW SNAPSHOT 143
CHART 92 TANLA SOLUTIONS LTD: BUSINESS UNITS 143
CHART 93 TANLA SOLUTIONS LTD: GEOGRAPHIC REVENUE 144
CHART 94 TANLA SOLUTIONS LTD: SWOT ANALYSIS 145
CHART 95 SAP: OVERVIEW SNAPSHOT 146
CHART 96 ORANGE: OVERVIEW SNAPSHOT 148
CHART 97 TATA COMMUNICATIONS LTD: OVERVIEW SNAPSHOT 149
CHART 98 A2P SMS SERVICE IMPACT ANALYSIS 154