TABLE 1. GLOBAL ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 2. GLOBAL ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 3. GLOBAL BEER MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 4. GLOBAL BEER MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 5. GLOBAL BEER MARKET, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 6. GLOBAL BEER MARKET, BY GEOGRAPHY, 2014-2022 (MILLIONS OF LITRES)
TABLE 7. GLOBAL DISTILLED SPIRITS MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 8. GLOBAL DISTILLED SPIRITS MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 9. GLOBAL DISTILLED SPIRITS MARKET, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 10. GLOBAL DISTILLED SPIRITS MARKET, BY GEOGRAPHY, 2014-2022 (MILLIONS OF LITRES)
TABLE 11. GLOBAL WINE MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 12. GLOBAL WINE MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 13. GLOBAL WINE MARKET, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 14. GLOBAL WINE MARKET, BY GEOGRAPHY, 2014-2022 (MILLIONS OF LITRES)
TABLE 15. GLOBAL OTHER ALCOHOLIC BEVERAGES MARKET, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 16. GLOBAL OTHER ALCOHOLIC BEVERAGES MARKET, BY GEOGRAPHY, 2014-2022 (MILLIONS OF LITRES)
TABLE 17. GLOBAL ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 18. GLOBAL ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 19. GLOBAL ALCOHOLIC BEVERAGES MARKET THROUGH CONVENIENCE STORES, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 20. GLOBAL ALCOHOLIC BEVERAGES MARKET THROUGH CONVENIENCE STORES, BY GEOGRAPHY, 2014-2022 (MILLIONS OF LITRES)
TABLE 21. GLOBAL ALCOHOLIC BEVERAGES MARKET THROUGH ON PREMISES, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 22. GLOBAL ALCOHOLIC BEVERAGES MARKET THROUGH ON PREMISES, BY GEOGRAPHY, 2014-2022 (MILLIONS OF LITRES)
TABLE 23. GLOBAL ALCOHOLIC BEVERAGES MARKET THROUGH RETAILERS, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 24. GLOBAL ALCOHOLIC BEVERAGES MARKET THROUGH RETAILERS, BY GEOGRAPHY, 2014-2022 (MILLIONS OF LITRES)
TABLE 25. GLOBAL ALCOHOLIC BEVERAGES MARKET THROUGH SUPERMARKETS, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 26. GLOBAL ALCOHOLIC BEVERAGES MARKET THROUGH SUPERMARKETS, BY GEOGRAPHY, 2014-2022 (MILLIONS OF LITRES)
TABLE 27. GLOBAL ALCOHOLIC BEVERAGES MARKET, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 28. GLOBAL ALCOHOLIC BEVERAGES MARKET, BY GEOGRAPHY, 2014-2022 (MILLIONS OF LITRES)
TABLE 29. NORTH AMERICA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 30. NORTH AMERICA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 31. NORTH AMERICA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 32. NORTH AMERICA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 33. NORTH AMERICA ALCOHOLIC BEVERAGES MARKET, BY COUNTRY, 2014-2022 ($BILLION)
TABLE 34. NORTH AMERICA ALCOHOLIC BEVERAGES MARKET, BY COUNTRY, 2014-2022 (MILLIONS OF LITRES)
TABLE 35. U.S. ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 36. U.S. ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 37. U.S. ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 38. U.S. ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 39. CANADA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 40. CANADA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 41. CANADA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 42. CANADA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 43. MEXICO ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 44. MEXICO ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 45. MEXICO ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 46. MEXICO ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 47. EUROPE ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 48. EUROPE ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 49. EUROPE ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 50. EUROPE ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 51. EUROPE ALCOHOLIC BEVERAGES MARKET, BY COUNTRY, 2014-2022 ($BILLION)
TABLE 52. EUROPE ALCOHOLIC BEVERAGES MARKET, BY COUNTRY, 2014-2022 (MILLIONS OF LITRES)
TABLE 53. UK ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 54. UK ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 55. UK ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 56. UK ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 57. GERMANY ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 58. GERMANY ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 59. GERMANY ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 60. GERMANY ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 61. FRANCE ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 62. FRANCE ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 63. FRANCE ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 64. FRANCE ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 65. ITALY ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 66. ITALY ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 67. ITALY ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 68. SPAIN ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 69. SPAIN ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 70. SPAIN ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 71. SPAIN ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 72. REST OF EUROPE ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 73. REST OF EUROPE ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 74. REST OF EUROPE ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 75. REST OF EUROPE ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 76. ASIA-PACIFIC ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 77. ASIA-PACIFIC ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 78. ASIA-PACIFIC ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 79. ASIA-PACIFIC ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 80. ASIA-PACIFIC ALCOHOLIC BEVERAGES MARKET, BY COUNTRY, 2014-2022 ($BILLION)
TABLE 81. ASIA-PACIFIC ALCOHOLIC BEVERAGES MARKET, BY COUNTRY, 2014-2022 (MILLIONS OF LITRES)
TABLE 82. CHINA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 83. CHINA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 84. CHINA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 85. CHINA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 86. JAPAN ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 87. JAPAN ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 88. JAPAN ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 89. JAPAN ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 90. INDIA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 91. INDIA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 92. INDIA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 93. INDIA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 94. SOUTH KOREA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 95. SOUTH KOREA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 96. SOUTH KOREA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 97. SOUTH KOREA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 98. REST OF ASIA-PACIFIC ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 99. REST OF ASIA-PACIFIC ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 100. REST OF ASIA-PACIFIC ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 101. REST OF ASIA-PACIFIC ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 102. LAMEA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 103. LAMEA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 104. LAMEA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 105. LAMEA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 106. LAMEA ALCOHOLIC BEVERAGES MARKET, BY COUNTRY, 2014-2022 ($BILLION)
TABLE 107. LAMEA ALCOHOLIC BEVERAGES MARKET, BY COUNTRY, 2014-2022 (MILLIONS OF LITRES)
TABLE 108. BRAZIL ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 109. BRAZIL ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 1(MILLIONS OF LITRES)
TABLE 110. BRAZIL ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 111. BRAZIL ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 112. ARGENTINA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 113. ARGENTINA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 114. ARGENTINA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 115. ARGENTINA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 116. SOUTH AFRICA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 117. SOUTH AFRICA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 118. SOUTH AFRICA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 119. SOUTH AFRICA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 120. REST OF LAMEA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 ($BILLION)
TABLE 121. REST OF LAMEA ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2014-2022 (MILLIONS OF LITRES)
TABLE 122. REST OF LAMEA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 ($BILLION)
TABLE 123. REST OF LAMEA ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2014-2022 (MILLIONS OF LITRES)
TABLE 124. AB INBEV: COMPANY SNAPSHOT
TABLE 125. AB INBEV: OPERATING SEGMENTS
TABLE 126. BACARDI LIMITED: COMPANY SNAPSHOT
TABLE 127. BACARDI LIMITED: OPERATING SEGMENTS
TABLE 128. BEAM SUNTORY INC.: COMPANY SNAPSHOT
TABLE 129. BEAM SUNTORY INC.: OPERATING SEGMENTS
TABLE 130. CONSTELLATION BRANDS INC.: COMPANY SNAPSHOT
TABLE 131. CONSTELLATION BRANDS INC.: OPERATING SEGMENTS
TABLE 132. DIAGEO PLC: COMPANY SNAPSHOT
TABLE 133. DIAGEO PLC: OPERATING SEGMENTS
TABLE 134. HEINEKEN HOLDING NV: COMPANY SNAPSHOT
TABLE 135. HEINEKEN HOLDING NV: OPERATING SEGMENTS
TABLE 136. MOLSON COORS BREWING CO.: COMPANY SNAPSHOT
TABLE 137. MOLSON COORS BREWING CO.: OPERATING SEGMENTS
TABLE 138. PERNOD RICARD SA: COMPANY SNAPSHOT
TABLE 139. PERNOD RICARD SA: OPERATING SEGMENTS
TABLE 140. SABMILLER LTD.: COMPANY SNAPSHOT
TABLE 141. SABMILLER LTD.: OPERATING SEGMENTS
TABLE 142. UNITED SPIRITS LTD.: COMPANY SNAPSHOT
TABLE 143. UNITED SPIRITS LTD.: OPERATING SEGMENTS

LIST OF FIGURE

FIGURE 1. GLOBAL ALCOHOLIC BEVERAGES MARKET: SEGMENTATION
FIGURE 2. GLOBAL ALCOHOLIC BEVERAGES MARKET SHARE, BY TYPE, 2015 (%)
FIGURE 3. TOP INVESTMENT POCKETS, BY TYPE
FIGURE 4. TOP WINNING STRATEGIES
FIGURE 5. BARGAINING POWER OF SUPPLIERS
FIGURE 6. BARGAINING POWER OF BUYERS
FIGURE 7. THREAT OF NEW ENTRANTS
FIGURE 8. THREAT OF SUBSTITUTES
FIGURE 9. COMPETITIVE RIVALRY
FIGURE 10. U.S. ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 11. CANADA ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 12. MEXICO ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 13. FRANCE ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 14. GERMANY ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 15. UK ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 16. SPAIN ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 17. ITALY ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 18. REST OF EUROPE ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 19. INDIA ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 20. CHINA ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 21. JAPAN ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 22. SOUTH KOREA ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 23. REST OF ASIA-PACIFIC ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 24. BRAZIL ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 25. SOUTH AFRICA ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 26. SOUTH AFRICA ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)
FIGURE 27. REST OF LAMEA ALCOHOLIC BEVERAGES MARKET VALUE, 2014-2022 ($BILLION)