TABLE 1. MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 2. MOBILE ADVERTISING MARKET FORSEARCH SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 3. MOBILE ADVERTISING MARKET FOR NATIVE SOCIAL SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 4. MOBILE ADVERTISING MARKET FOR DISPLAY SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 5. MOBILE ADVERTISING MARKET FOR VIDEO SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 6. MOBILE ADVERTISING MARKET FOR SMS SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 7. MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 8. MOBILE ADVERTISING MARKET FOR ARTS& ENTERTAINMENT SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 9. MOBILE ADVERTISING MARKET FOR HOBBIES AND INTERESTS SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 10. MOBILE ADVERTISING MARKET FOR OTHERS SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 11. MOBILE ADVERTISING MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 12. NORTH AMERICA MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 13. NORTH AMERICA MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 14. NORTH AMERICA MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 15. EUROPE MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 16. EUROPE MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 17. EUROPE MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 18. ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 19. ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 20. ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 21. LAMEA MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 22. LAMEA MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 23. LAMEA MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 24. APPLOVIN CORPORATION: COMPANY SNAPSHOT
TABLE 25. APPLOVIN CORPORATION: OPERATING SEGMENTS
TABLE 26. AVAZU INC.: COMPANY SNAPSHOT
TABLE 27. AVAZU INC.: OPERATING SEGMENTS
TABLE 28. CHARTBOOST INC.: COMPANY SNAPSHOT
TABLE 29. CHARTBOOST INC.: OPERATING SEGMENTS
TABLE 30. FACEBOOK INC.: COMPANY SNAPSHOT
TABLE 31. FACEBOOK INC.: OPERATING SEGMENTS
TABLE 32. FLURRY INC.: COMPANY SNAPSHOT
TABLE 33. FLURRY INC.: OPERATING SEGMENTS
TABLE 34. GOOGLE INC.: COMPANY SNAPSHOT
TABLE 35. GOOGLE INC.: OPERATING SEGMENTS
TABLE 36. INMOBI PTE. LTD.: COMPANY SNAPSHOT
TABLE 37. INMOBI PTE. LTD.: OPERATING SEGMENTS
TABLE 38. MATOMY MEDIA GROUP LTD.: COMPANY SNAPSHOT
TABLE 39. MATOMY MEDIA GROUP LTD.: OPERATING SEGMENTS
TABLE 40. MILLENNIAL MEDIA INC.: COMPANY SNAPSHOT
TABLE 41. MILLENNIAL MEDIA INC.: OPERATING SEGMENTS
TABLE 42. SMAATO INC.: COMPANY SNAPSHOT
TABLE 43. SMAATO INC.: OPERATING SEGMENTS

LIST OF FIGURE

FIGURE 1. GLOBAL MOBILE ADVERTISING MARKET SEGMENTATION
FIGURE 2. KEY INVESTMENT POCKETS
FIGURE 3. GLOBAL AD BLOCKER ACTIVE USERS, 2010-2015 (MILLION)
FIGURE 4. MOBILE ADVERTISING MARKET, BY FORMAT
FIGURE 6. MOBILE ADVERTISING MARKET, BY SEARCH, 2014-2022 ($MILLION)
FIGURE 7. MOBILE ADVERTISING MARKET, BY NATIVE SOCIAL, 2014-2022 ($MILLION)
FIGURE 8. MOBILE ADVERTISING MARKET BY DISPLAY SEGMENT, 2014-2022 ($MILLION)
FIGURE 9. MOBILE ADVERTISING MARKET BY VIDEO SEGMENT, 2014-2022 ($MILLION)
FIGURE 10. MOBILE ADVERTISING MARKET BY SMS SEGMENT, 2014-2022 ($MILLION)
FIGURE 11. MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022
FIGURE 12. MOBILE ADVERTISING MARKET, BY ARTS & ENTERTAINMENT, 2014-2022 ($MILLION)
FIGURE 13. MOBILE ADVERTISING MARKET, BY HOBBIES & INTERESTS, 2014-2022 ($MILLION)
FIGURE 14. MOBILE ADVERTISING MARKET, BY OTHERS, 2014-2022 ($MILLION)
FIGURE 15. MOBILE ADVERTISING MARKET, BY REGION, 2015 (%)
FIGURE 16. NORTH AMERICA MOBILE ADVERTISING MARKET
FIGURE 17. U.S. MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 18. CANADA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 19. MEXICO MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 20. EUROPE MOBILE ADVERTISING MARKET
FIGURE 21. GERMANY MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 22. U.K. MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 23. FRANCE MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 24. SPAIN MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 25. ITALY MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 26. REST OF EUROPE MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 27. ASIA-PACIFIC MOBILE ADVERTISING MARKET
FIGURE 28. CHINA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 29. INDIA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 30. JAPAN MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 31. SOUTH KOREA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 32. REST OF ASIA-PACIFIC MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 33. LAMEA MOBILE ADVERTISING MARKET
FIGURE 34. LATIN AMERICA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 35. MIDDLE EAST MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 36. AFRICA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 37. APPLOVIN CORPORATION: COMPANY FINANCIALS
FIGURE 38. AVAZU INC.: COMPANY FINANCIALS
FIGURE 39. CHARTBOOST INC.: COMPANY FINANCIALS
FIGURE 40. FLURRY INC.: COMPANY FINANCIALS
FIGURE 41. GOOGLE INC.: COMPANY FINANCIALS
FIGURE 42. INMOBI PTE. LTD.: COMPANY FINANCIALS
FIGURE 43. MATOMY MEDIA GROUP LTD.: COMPANY FINANCIALS
FIGURE 44. MILLENNIAL MEDIA INC.: COMPANY FINANCIALS
FIGURE 45. SMAATO INC.: COMPANY FINANCIALS