Web analytics is a set of analytical processes that gather, structure, analyze, and report the analyzed outcomes depending on the web data.It measures, collects, analyzes, and presents the data from the Internet to comprehend and optimize how websites engage end users. The primary goal of web analytics is to analyze customer behavior on one's website, and other sources such as mobile sites and mobile applications. Web analytics tools are widely used to monitor the way users interact with website of their businesses through tracking their behaviors and activities. Thus, businesses that operate digitally are leading consumers of web analytics platforms and services that are thriving to gain insights from customers and web data. This in turn is one of the major factors expected to drive the market growth in the coming years.
Rise in e-commerce businesses has increased the volume of online data generated. Rise in need to analyze this web data has increased among digital businesses, which in turn is a major factor expected to drive the growth of the global market.Plethora of smart devices has proliferated the BOYDconcepts,which has supported the growth of mobile analytics.Smart devices such as smartphones provide ease of accessibility and convenience of delivery services,which in turn has paved its way for high growth of the global web analytics market. However, rise in data breaches and concerns associated with data privacy has compelled governments to develop stringent data privacy laws and regulations that could hamper the market growth.Moreover, emergence of cloud technologies and rise in adoption of cloud marketing are anticipated to provide lucrativeopportunity for the market growth.
The web analytics market is segmented on the basis ofdeployment,application, end user, and region. Bydeployment, it is categorized into on-premise and cloud. On the basis of application, it is divided into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, online marketing, and others.Depending on end user, it is categorized intobanking, financial services, and insurance (BFSI), retail, healthcare, government, travel &hospitality, IT &telecommunications, media &entertainment, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the web analytics market include Adobe Systems Incorporated, AT Internet, Facebook Inc., Google LLC, Hotjar Ltd, IBM Corporation, Microsoft Corporation, SAS Institute Inc., Splunk Inc., and Webtrends Inc.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the market current & future trends to elucidate the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on the global web analytics market size is provided.
- Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the global web analytics industry.
- The quantitative analysis of themarketfrom 2018 to 2026 is provided to determine the global web analytics market potential.
KEY MARKET SEGMENTS
By Deployment
- On-premise
- Cloud

By Application
- Social Media Management
- Targeting and Behavioral Analysis
- Display Advertising Optimization
- Multichannel Campaign Analysis
- Online Marketing
- Others

By End User
- Banking, Financial Services and Insurance (BFSI)
- Retail
- Healthcare
- Government
- Travel &Hospitality
- IT &Telecommunications
- Media &Entertainment
- Others

By Region
- North America
o U.S.
o Canada
- Europe
o Germany
o France
o UK
o Rest of Europe
- Asia-Pacific
o Japan
o China
o India
o Rest of Asia-Pacific
- LAMEA
o Latin America
o Middle East
o Africa

KEY MARKET PLAYERS
- Adobe Systems Incorporated
- AT Internet
- Facebook Inc.
- Google LLC
- Hotjar Ltd
- IBM Corporation
- Microsoft Corporation
- SAS Institute Inc.
- Splunk Inc.
- Webtrends Inc.