The global a2p and p2a messaging market is expected to grow from USD 42.56 billion 2017 to USD 60.46 billion by the end of 2024 at a Compound Annual Growth Rate (CAGR) of 5.14%.

"Changing customer communication behavioris one of the factors largely attributing to the growth of a2p and p2a messaging market globally"

The factors attributing to the growth of the market are changing customer communication behavior, increased mobile marketing by marketers and application developers, growth in mobile banking advancement in mobile payments, rising advertising by application vendors & developers, no need for data connectivity, and increasing mobile subscriber base models. However, some factors such as government regulations, and illegitimate routes affecting telecom operator's revenue may hinder the market growth. The global a2p and p2a messaging market is expected to showcase the opportunities such as booming retail and ecommerce, increased revenue for mobile network operators, and collaboration between telecom operator and over-the-top players. In the near future, the market may face the possible challenges in the growth due to and increasing mobile messaging spam, phishing, and malware. However, the key players in the market are putting regressive efforts to provide innovative offerings and benchmark strategies in the global a2p and p2a messaging market market.

On the basis of messaging platform, the global a2p and p2a messaging market is studied across Cloud API Messaging Platform and Traditional & Managed Messaging Platform.

On the basis of traffic, the global a2p and p2a messaging market is studied across Multi-Country and National.

On the basis of industry, the global a2p and p2a messaging market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.

On the basis of application, the global a2p and p2a messaging market is studied across Authentication Services, Customer Relationship Management Services, Inquiry & Search Related Services, Interactive Messages, Notifications & Alerts, Promotional & Marketing Services, Pushed Content Services, and Voting & Entertainment.

On the basis of geography, the global a2p and p2a messaging market is studied across Americas, (United States, Brazil, Canada, Mexico, and Argentina) Europe, Middle East & Africa, (United Kingdom, Germany, France, Saudi Arabia, United Arab Emirates, Italy, and Russia) and Asia-Pacific (China, Japan, India, and Australia).

"AT&T Inc.: The potential growing player for the global a2p and p2a messaging market"

The key players profiled in the global a2p and p2a messaging market are AT&T Inc., CLX Communications AB, DIMOCO Europe GmbH, Dialogue Communications Ltd., Infobip Ltd., Mahindra Comviva, MobiWeb Technologies Pvt Ltd., Netsize SA, Retarus Group, Route Mobile Limited, SAP SE, Tata Communications Ltd., Twilio, Inc., and tyntec Ltd..


The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the global a2p and p2a messaging market.
2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the global a2p and p2a messaging market.
3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the global a2p and p2a messaging market.
4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the global a2p and p2a messaging market.
5. Competitive Assessment & Intelligence: Provides exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the global a2p and p2a messaging market.