Global In-App Purchase (IAP) Market is valued at approximately USD 195.5 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 12.5% over the forecast period 2024-2032. In-App Purchases (IAPs) are a crucial revenue model for app publishers, enabling users to buy additional features, content, or services within an app. These purchases are made using real money through app stores or other payment systems, enhancing the user experience by offering consumables, non-consumables, and subscription services. The global IAP market's growth is propelled by the widespread adoption of smartphones and high-speed internet, the popularity of free-to-play gaming models, and the increasing integration of digital solutions. Advancements in payment technology and the incorporation of IAPs across various industries are expected to provide substantial opportunities for market expansion. However, regulatory and legal challenges pose restraints to the market's growth.
Mobile gaming stands out as a significant segment driving IAPs, with free-to-play models leveraging cosmetic items, extra lives, and game currencies to monetize. Apps focusing on user engagement and retention incorporate IAPs, offering exclusive content, functionalities, and customization options, encouraging users to spend within the app. As smartphones become more accessible globally, the potential user base for mobile apps and IAPs continues to grow, with an estimated 7.21 billion smartphones worldwide by 2024, representing a 28.98% increase from five years ago.
The key regions considered for the global In-App Purchase (IAP) Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the In-App Purchase (IAP) Market in terms of revenue. The market growth in the region is being attributed to factors including high smartphone penetration, a mature mobile app ecosystem, and a culture of digital spending. The region boasts a tech-savvy population with a propensity for premium content and features, making it a lucrative market for app developers. Additionally, robust payment infrastructure and consumer trust in digital transactions contribute to the market's growth. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by rapid smartphone penetration, a burgeoning gaming industry, and a growing young population with high disposable income. The region's increasing internet connectivity and digital literacy are fostering a favorable environment for in-app purchases, especially in countries like China, India, and South Korea.
Major market players included in this report are:
PubMatic
Creative Clicks
Brainly
Recurly
AdMaven
Apple Inc.
Netflix, Inc.
Google LLC
King.com Ltd.
Propeller Ads
POCKETGUARD
Disney
Roblox
InMobi
The detailed segments and sub-segment of the market are explained below:
By Operating System:
Android
iOS
Others
By Type:
Consumable
Non-consumable
Auto-renewable
Non-renewing subscription
By Application:
Gaming
Entertainment and Music
Health and Fitness
Travel and Action
Finance
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Middle East & Africa
Saudi Arabia
South Africa
RoMEA
Years considered for the study are as follows:
Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.
