The global baby stroller market revenue was around US$ 1,9997.5 million in 2021 and is estimated to reach US$ 3,491.9 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.7% during the forecast period from 2022 to 2031.
A baby stroller is a small carriage wheel that is utilized to carry babies. A pram or pushchair are other names for it. Standard, lightweight, travel systems and jogging strollers are the four categories of single and double-seat strollers available on the market.
Factors Influencing Market Growth
The popularity of sophisticated and contemporary baby strollers is due to changes in lifestyles. These are crucial elements in market expansion.
Companies invest a significant amount of money in their research and development departments. In addition, manufacturers create strollers with ergonomic designs that aid in fostering the market's growth.
A surge in travel among baby boomers and millennials opens up the possibility of simple travel with babies. Thus, this factor fuels the market growth.
Study of the COVID-19 Pandemic
The COVID-19 had a negative impact on the baby stroller market. Due to travel restrictions and lockdowns that prevented people from leaving their homes. Stroller sales have declined as a result of its limited utility at the time. Online sales platforms have grown significantly during the pandemic. As a result, industry participants are enhancing their online presence. Infant goods sales during the pandemic first declined in physical merchants, but over time, they gradually grew on online shopping platforms.
North America dominated the market in terms of shares. The growth of single parents and nuclear families, along with a shift in lifestyle, are the main drivers of the market in this region. Single parents must manage the care of a baby or toddler is one of many responsibilities that nuclear families have.
The leading competitors in the global baby stroller market are:
Britax Excelsior Ltd
Peg Perego Spa
Goodbaby International Holdings Ltd
Newell Brands Inc
The global baby stroller market segmentation focuses on Product Type, Age, Distribution Channel and Region.
Segmentation based on Product Type
Full Size Stroller
Segmentation based on Age
12 - 36 months
0 - 6 months
6 - 12 months
Segmentation based on Distribution Channel
Supermarket and Hypermarket
Segmentation based on Region
Rest of Western Europe
Rest of Europe
Australia & New Zealand
Rest of Asia Pacific
Middle East & Africa (MEA)
Rest of MEA
Rest of South America