The global action figure toys market revenue was around US$ 10 billion in 2021 and is estimated to reach US$ 15.9 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.3% during the forecast period from 2022 to 2031.

Action figure toys are model characters. It is typically constructed of plastic and is based on a fictitious character from a video game, movie, comic book, military, or television show.

Factors Influencing Market Growth

The rising popularity of several cartoon programs and action movies among children. Thus, it fuels market growth.

The rising number of children under 15 years across the globe is anticipated to accelerate the demand for toys, which, in turn, boost the market growth.

Increased consumer awareness of action figure toys on smartphones, tablets, and social media platforms. Such factors will propel the market.

A large consumer base along with the increased disposable income of consumers creates lucrative opportunities in the market.

Study of the COVID-19 Pandemic

The COVID-19 pandemic had a significant negative impact on the market. Due to the government enacted a lockdown global supply chains have suffered significant damage. However, the status is under threat from trade restrictions. A lack of raw materials may also present difficulties for industry participants. Locally sourced materials are substantially more advantageous for players.

The demand for toys is anticipated to modestly decline globally due to supply chain disruptions, and the closure of playgroup schools, kids' play centers, and entertainment venues around the world.

Regional Insights

North America dominated the market in terms of share. The active participants are expanding their retail presence in the region. Due to the kids in this region?s growing popularity of superheroes and anime characters. Additionally, increased demand for specially created action toys will fuel the regional market. It is anticipated that the growing sales of toys through e-commerce platforms in this region would further accelerate industry expansion.

Leading Competitors
The leading competitors in the global action figure toys market are:
Hasbro Inc
Mattel Inc
LEGO System A/S
Spin Master Corp
Bandai Namco
McFarlane Toys
National Entertainment Collectibles Association
Hot Toys
Square Enix Holdings Co Ltd
Kotobukiya Co Ltd
Others
Segmentation Analysis
The global action figure toys market segmentation focuses on Material Type, Age Group, Gender, Distribution Channel, and Region.
Segmentation based on Material Type
Plastic material
Silicon material
Others
Segmentation based on Age Group
Up to 5 Years
5 to 10 Years
Above 10 Years
Segmentation based on Gender
Boys
Girls
Neutral
Segmentation based on Distribution Channel
Supermarket Hypermarket
Specialty Stores
Departmental Stores
Online Channels
Others
Segmentation based on Region
North America
The U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Europe
Asia Pacific
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific

Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
Rest of MEA

South America
Brazil
Argentina
Rest of South America