The global alcohol e-commerce market size was US$ 42.3 billion in 2021. The global alcohol e-commerce market size is estimated to reach US$ 151.1 billion by 2030, growing at a compound annual growth rate (CAGR) of 15.2% during the forecast period from 2022 to 2030.
E-commerce means buying and selling goods online. Therefore, alcohol e-commerce refers to the sale of beer, wine, and liquor over the Internet. Like any other consumer packaged goods, buyers can buy liquor online provided they meet age limits and other legal requirements. Companies are selling wine, beer, liquor, and other alcoholic beverages online to expand their customer base. A personal license is obtained by the company to get permission to manage and sell liquor and the personal license names the business premises as a place or area where the packaging and distribution of liquor can legally take place.
Factors Affecting Marketing Growth
The increase in consumption of alcohol, the rise in e-commerce, direct-to-consumer sales, and the presence of the beverage industry on online platforms, third-party platforms, and applications are the factors driving the growth of the global market.
Ease of transaction and payment methods, the safety of the product, availability of information about the product such as alcohol content, and aging are the factors that drive the growth of the global market.
Availability of variants to the consumer, increased disposable income, the surge in urbanization, and packaging innovation are the factors driving the growth of the global market.
The high price of the products, availability of liquor stores, supply chain hurdles, slow growth of the e-commerce liquor, taxes on alcoholic beverages, license, and documentation limitations hinder the growth of the global market.
Impact on COVID-19 Analysis
The COVID-19 outbreak had caused a decline in the growth of global industries creating a mass disruption for buyers as well as sellers. Markets and production units have been shut down globally which had stopped the production, sale, and marketing of the product. This has also offered an opportunity for the companies to look after their supply chain relationship and business models for the future. COVID-19 had created a positive impact on the growth of the global alcohol e-commerce market, as the shutdown of liquor stores and retail stores has declined the sales of the retail liquor market and shifted the consumer focus toward online platforms.
North America has the highest global alcohol e-commerce market share in 2021. Consumption of alcoholic beverages including wine, spirits, and beer in the region is expected to grow, due to the demographic growth of the young-adult population and rich economy. Thus, driving the growth of the global market in the region.
The prominent players in the global alcohol e-commerce market are:
Costco Wholesale Corporation
Total Wine and More
Naked Wines plc
Vintage Wine Estates
The global alcohol e-commerce market segmentation focuses on Alcohol Type, Price Point, Distribution Channel, and Region.
Segmentation on the basis of Alcohol Type
Wines and Champagnes
Segmentation on the basis of Price Point
Segmentation on the basis of Distribution Channel
Online Alcohol Marketplaces
Licensed Specialty Retailers
Direct-to-Consumer Wine Online
Segmentation on the basis of Region
Rest of Western Europe
Rest of Eastern Europe
Australia & New Zealand
Rest of Asia Pacific
Middle East & Africa (MEA)
Rest of MEA
Rest of South America