The global probiotic cosmetics product market is forecast to grow at a compound annual growth rate (CAGR) of more than 7% during the forecast period from 2021-2030. 

A probiotic is a live strain of bacteria that is beneficial to the skin and digestive system.

Its relaxing properties on the skin are one of the main reasons for its popularity. Increasing awareness of appearance, health, and well-being has helped probiotic cosmetic products grow significantly in recent years. The products help maintain healthy, radiant skin and help manage skin-related issues. Due to its ability to build better skin immunity and regulate the skin's natural immune response, the market has flourished in recent years.

Factors Affecting

• Probiotic cosmetics products improve skin immunity and regulate the skin's natural immune response. Probiotic cosmetic products help maintain bright skin and prevent skin-related issues, resulting in market growth.
• These products are reaching a wider audience because of the expansion of the distribution channels and easy access to e-commerce websites. Because probiotics are easy to find online and in stores, there has been a surge in demand for probiotic cosmetic products.
• Numerous new product lines have been launched in the market with the support of extensive research and development, each of which can improve results and contribute to market growth. Many e-commerce companies regularly offer substantial discounts, which influence consumer decisions and allow them to take full advantage of these schemes. It contributes to the growth of the probiotic cosmetics market.

Impact Analysis of COVID-19

Globally, COVID-19 has posed a significant challenge to the probiotic cosmetics market. The pandemic has caused public perceptions to shift dramatically. Nowadays, consumers who care about their skin use basic skincare regimens, reducing the demand for probiotics. The current environment is also ranking cheaper and more easily available products higher among consumers. Additionally, due to government-imposed lockdowns to combat the spread of the virus, many online platforms, retail stores, and shops were closed, negatively impacting sales of probiotic cosmetic items.

Regional Analysis

North America held the largest share of the market. In this region, growing concerns about skin problems contribute to the growth of demand for probiotic cosmetics. Additionally, prospective manufacturers are on the lookout for product innovations to gain a foothold in the market. Several industry leaders contribute to the industry's growth in this region as well. On the other hand, Asia Pacific is forecast to be the fastest-growing region during the forecast period. 

Leading Competitors

The leading prominent competitors in the global probiotic cosmetics product market are:

• Aurelia Probiotic Skincare (United Kingdom)
• Eminence Organic Skin Care (United States)
• Esse Skincare (South Africa)
• Estee Lauder Companies, Inc. (United States)
• Glowbiotics, Inc. (United States)
• Health and Happiness (H&H) (China)
• L’Oréal Group (France)
• LaFlore Probiotic Skincare (United States)
• The Clorox Company (United States)
• Tula Life, Inc. (United States)
• Unilever PLC (United Kingdom)
• Other Key Manufacturers.

Scope of the Report

The global probiotic cosmetics product market segmentation includes Product Type, Distribution Channel, and Region.

Segmentation based on Product Type

• Skin Care
• Hair Care
• Other Product Types

Segmentation based on Distribution Channel

• Specialty Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Other Distribution Channels

Segmentation based on Region

• North America
• The U.S.
• Canada
• Mexico
• Europe
• Western Europe
• The UK
• Germany
• France
• Italy
• Spain
• Rest of Western Europe
• Eastern Europe
• Poland
• Russia
• Rest of Eastern Europe
• Asia Pacific
• China
• India
• Japan
• Australia & New Zealand
• ASEAN
• Rest of Asia Pacific
• Middle East & Africa (MEA)
• UAE
• Saudi Arabia
• South Africa
• Rest of MEA
• South America
• Brazil
• Argentina
• Rest of South America