The global processed poultry meat market size was US$ 271.07 billion in 2021. The global processed poultry meat market size is forecast to reach US$ 515.4 billion by 2030, growing at a compound annual growth rate (CAGR) of 7.4 during the forecast period from 2022 to 2030.

Poultry refers to domestic fowl collectively, in particular those valued for their meat and eggs, such as chickens, turkeys, geese, ducks, etc. The nutrients in poultry meat are valuable. Modified poultry meat has numerous health benefits. Processing poultry meat extends its shelf life and improves its taste by processing and treating it. Among these processes is the use of chemical preservatives like sodium nitrite. Processing poultry meat involves salting, curing, fermentation, and smoking.

Factors Influencing Market Growth

• Due to its lower cost compared with other meats, poultry meat is increasingly popular among consumers. Consequently, low prices for processed poultry meat are driving growth in the global market. 
• A key factor driving the growth of the processed poultry meat market is the increase in consumption of poultry meat due to its high protein content among health-conscious individuals.
• The government's unwavering support and the unprecedented growth of the retail sector are likely to boost the global market growth.
• The presence of unorganized players and the threat of avian diseases may slow down the overall market growth. 

Impact Analysis of COVID-19

The COVID-19 outbreak negatively impacted the market for processed poultry meat in 2020. This was largely due to the closing of country borders, resulting in disruptions of export and import activities and low poultry meat production. Further, meat producers and processors encountered difficulties harvesting and shipping their products due to lockdown situations, a decrease in the labor force, and restrictions on the movement of animals within the country and abroad. The demand for processed poultry meat decreased due to dynamic changes in the eating pattern, a high inclination to consume animal-free products, and a low production level of poultry meat.

Regional Insights

The Asia Pacific region accounted for the largest share of the processed poultry meat market and is forecast to maintain its share during the forecast period. Consumer preferences for convenience, protein-rich foods, and increasing disposable income contribute to the growth of the processed poultry meat market. Retail is experiencing notable growth in the region and offers several opportunities to the market. Countries like India and China are experiencing significant market growth due to increasing disposable incomes, urbanization, and changing lifestyles. Affordable food prices and convenience food consumption are also contributing factors for the market growth.

Leading Companies

The leading prominent companies profiled in the global processed poultry meat market are:

• BRF SA
• Cargill Incorporated
• Cherkizovo Group
• Golden Valley Natural LLC
• Hormel Foods Corporation
• JBS SA
• Marfrig Global Foods SA
• NH Foods Limited
• Tyson Foods Incorporated
• WH Group Limited
• Other Prominent Players

Scope of the Report

The global processed poultry meat market segmentation focuses on Product Type, Preservation Type, End-User, and Region.

Segmentation based on Product Type

• Chicken
• Turkey Meat
• Duck
• Others

Segmentation based on Preservation Type

• Cured
• Uncured

Segmentation based on End-User

• Retail
• Food Service

Segmentation based on Region

• North America
• The U.S.
• Canada
• Mexico
• Europe
• Western Europe
• The UK
• Germany
• France
• Italy
• Spain
• Rest of Western Europe
• Eastern Europe
• Poland
• Russia
• Rest of Eastern Europe
• Asia Pacific
• China
• India
• Japan
• Australia & New Zealand
• ASEAN
• Rest of Asia Pacific
• Middle East & Africa (MEA)
• UAE
• Saudi Arabia
• South Africa
• Rest of MEA
• South America
• Brazil
• Argentina
• Rest of South America