Pay TV is a subscription to a television service from a cable, satellite or telephone company, is a service through which television programs are transmitted in scrambled form to those who have paid for it, hence it is also called as subscription television. Increasing new channels and shows, also advancement in technology and coming up of smart TV are the major factors that may bring evolution in the pay TV market.
Further, video on demand, personalized content and HD viewing are some of the features of pay TV, which are boosting the growth of the pay TV market. However, the emerging OTT platform such as Netflix, Amazon Prime, and hotstar, restricts the growth of the pay TV market. Further, the increasing number of subscribers and the growing demand for the IPTV is expected to provide lucrative opportunities for the global pay TV market during the forecast period.
The pay TV market is segmented based on type, application, and region. By type, the market is categorized into Cable TV, Satellite TV and IPTV. By application, the market is bifurcated into residential and commercial. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA along with their prominent countries.
The key players profiled in this report include Airtel Digital TV, DirecTV, DISH Network Corporation, Dish TV India Limited, Foxtel, Rostelecom, Charter Communications (Spectrum), Tata Sky, and Xfinity (Comcast Corporation). These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, regional expansion, and collaborations, to enhance their market penetration.
Pay TV Market Key Segments
By Type
- Cable TV
- Satellite TV
- IPTV
By Application
- Residential
- Commercial
By Region
- North America
o U.S.
o Canada
o Mexico
- Europe
o UK
o Germany
o France
o Italy
o Rest of Europe
- Asia-Pacific
o China
o Japan
o India
o South Korea
o Rest of Asia-Pacific
- LAMEA
o Latin America
o Middle East
o Africa
Key Market Players
- Airtel Digital TV
- DirecTV
- DISH Network Corporation
- Dish TV India Limited
- Foxtel
- Rostelecom
- Charter Communications (Spectrum)
- Tata Sky
- Xfinity (Comcast Corporation)