An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.
North America was the largest consumer market with a market share of 72.42% in 2011 and 68.48% in 2015 with a decrease of 3.94%. Europe and China ranked the second and third markets with the market share of 13.86% and 7.82% in 2015.
China was the largest production region with a market share of 62.48% in 2011 and 67.11% in 2015 with an increase of 4.62%. Taiwan (One province of China) ranked the second on this item with the market share of 17.83% in 2011 and 11.90% in 2015.
Nowadays, the top three companies make up more than 75% market share of the e-reader market, and the world's large enterprises are mainly concentrated in North America. The top three vendors are Amazon, Kobo and PocketBook. They respectively with global production market share as 53.30%, 13.11%, and 9.02% in 2015. Amazon is an oligopoly of the enterprise in the e-reader market, with the market share of 43.60 in 2011 and 53.30 in 2015.
The e-reader market has been decreased in accordance with the smart phone and tablets development, and also, the content and channel problem need to be solved. What is more, in some emerging countries, the copyright issues, intellectual property issues are also the barriers of the development of the industry. With the fierce competition of the market, the vendors are had better establish a complete industrial ecology, improve the entire industry chain, including the content provider, content integrator, telecom operators, third-party payment and so on. Following the market trends, access to greater competitive advantage, concerning more on their R&D and services to get a bigger market share.
According to this study, over the next five years the eReader market will register a -12.7% CAGR in terms of revenue, the global market size will reach USD 200 million by 2024, from USD 460 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in eReader business, shared in Chapter 3.
This report presents a comprehensive overview, market shares, and growth opportunities of eReader market by product type, application, key manufacturers and key regions and countries.
This study considers the eReader value and volume generated from the sales of the following segments-
Segmentation by product type- breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
E-ink
LCD
Segmentation by application- breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
Ages 13-17
Ages 18-24
Ages 25-34
Ages 35-44
Ages 45-54
Ages 55+
This report also splits the market by region- Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report- Breakdown data in in Chapter 3.
Amazon
Sony
Barnes&Noble
PocketBook
Kobo(Rakuten)
Bookeen
Ectaco
Ematic
DistriRead(ICARUS)
Aluratek
Tolino
Hanvon
Onyx
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global eReader consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of eReader market by identifying its various subsegments.
Focuses on the key global eReader manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the eReader with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of eReader submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
