Power bank, also known as portable charger, is a device used for powering gadgets such as mobile phones, digital cameras, tablets, and laptops using built-in batteries through a USB port. Increased adoption of digital products equipped with rechargeable batteries, such as smartphones, iPads, notepads, Bluetooth speakers, and headphones, has boosted the growth of the global power bank market.
Asia has witnessed a significant rise in adoption of power banks in the recent years. This is attributed to increasing number of smartphone users and aggrandized launch of new tablets. Moreover, portable media devices, such as laptops and cameras, are in high demand in the Asia-Pacific region. Furthermore, product launches and advancements in electronic devices are projected to offer lucrative opportunities to the Asia-Pacific power bank market. Thus, presence of top industry players in Japan & China and their increased focus on developing low-cost wireless products boost the growth of the global power bank market.
The global power bank market is analyzed based on battery type, power rating, distribution channel, price range, and region. On the basis of battery type, the market is bifurcated into lithium ion and lithium polymer. By power rating, it is divided into up to 3,000 mAh, 3,001?8,000 mAh, 8,001?20,000 mAh, and above 20,000 mAh. Depending on distribution channel, it is segregated into online and offline. Based on price, it is fragmented into low, mid-range, and premium range.
The geographical analysis is provided for North America, Europe, Asia-Pacific, and LAMEA along with their prominent countries.
The key players profiled in the report include Samsung Electronics Co., Ltd., Sony Corporation, Anker, Huawei Technologies, Xiaomi Corporation, Intex, Zagg Inc., GP Batteries, Xtrom, and Lenovo Group Ltd.
These key players have adopted strategies such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.
Key Benefits for Power Bank market:
This study includes the analytical depiction of the global power bank market along with the current trends and future estimations to determine the imminent investment pockets.
The report presents information regarding the key drivers, restraints, and opportunities.
The current market is quantitatively analyzed 2014 to 2025, where 2014-2016 is accounted as historical data, base year as 2017, and the forecast year is 2019-2025 to highlight the financial competency of the industry.
Porter's five forces analysis illustrates the potency of the buyers and suppliers in the industry.
Power Bank market Segmentation:
By Battery Type
Lithium Ion
Lithium Polymer
By Power Rating
Up to 3,000 mAh
3,001?8,000 mAh
8,001?20,000 mAh
Above 20,000 mAh
By Distribution Channel
Online
Offline
By Price Range
Low
Mid-range
Premium Range
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
