The global anti-counterfeit pharmaceuticals and cosmetics packaging market size was US$ 82.1 billion in 2021. The global anti-counterfeit pharmaceuticals and cosmetics packaging market is projected to reach $181.3 billion by 2030 by registering a compound annual growth rate (CAGR) of 8.1% during the study period from 2022 to 2030.
Anti-counterfeit packaging is the technique of protecting and authenticating goods to reduce malpractices related to infringement or counterfeiting. Pharmaceutical, cosmetics, and other personal care industries implement anti-counterfeit measures to reduce losses brought on by counterfeiting and to preserve their brand equity.
Factors Influencing the Market
If there are incorrect representations of a product's identity or origins, such as in the case of medical or cosmetic products, it is said to be counterfeit. Pharmaceutical and cosmetic product counterfeiting has increased due to expanding unrestricted international trade for the import and export of the products. As a result, it raises a high need for many anti-counterfeit methods, including overt, covert, and track technologies, etc.
Another important element driving the demand of the global market is the usage of RFID and 2D barcode by the U.S. and other European nations to prevent and decrease counterfeiting of pharmaceutical and cosmetic packaging. Additionally, developing and under-developed countries are more vulnerable to witnessing the counterfeiting of packed pharmaceutical and cosmetic products. Moreover, the fact that counterfeited pharmaceutical products and medicines raise health-associated risks and may lead to death will increase the demand for anti-counterfeit pharmaceuticals and cosmetics packaging.
On the contrary, the high cost of drug identification may limit the growth of the market during the analysis period.
Regional Analysis
The anti-counterfeit pharmaceuticals and cosmetics packaging market in Asia-Pacific is expected to develop at the highest CAGR, owing to the growing demand for anti-counterfeit pharmaceutical and cosmetic packaging in Asian nations. Pharmaceutical businesses are being encouraged to embrace authentication and track & trace technologies by their emergence. Shiseido of Japan, for instance, started authenticating its cosmetic product range for Asian internet retailers. Therefore, the high awareness among businesses and people is expected to bring a host of opportunities for the anti-counterfeit pharmaceuticals and cosmetics packaging market during the analysis period.
COVID-19 Impact Analysis
In order to combat the risk of harmful pharmaceutical items being marketed during the COVID-19 crisis, various law enforcement agencies and several medication suppliers emphasized the use of anti-counterfeit packaging technologies. Additionally, a significant factor boosting the demand of the global market during the pandemic condition is the increase in the supply of counterfeit drugs. For instance, a survey by the International Hologram Manufacturers Association (IHMA) found a sharp rise in the usage of fraudulent vaccination records as well as counterfeit pharmaceuticals and coronavirus vaccinations on the dark web. Therefore, it raised the demand for anti-counterfeit pharmaceuticals and cosmetics packaging.
Competitors in the Market
Impinj Inc.
AlpVision
Authentix
Zebra Technologies Corp.
U-NICA Solutions AG
Alien Technology Corp.
Hague, Prooftag
OpSec
NanoMatriX International Limited
Other Prominent Players
Market Segmentation
The global anti-counterfeit pharmaceuticals and cosmetics packaging market segmentation focuses on Technology, Application, and Region.
By Technology
Authentication Packaging Technology
Track and Trace Packaging Technology
By Application
Cosmetics and Personal Care
Pharmaceutical
By Region
North America
The U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Eastern Europe
Asia Pacific
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific
Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
Rest of MEA
South America
Brazil
Argentina
Rest of South America