The global mobile analytics market size was US$ 3.7 billion in 2021. The global mobile analytics market size is forecast to reach US$ 23.0 billion by 2030, growing at a compound annual growth rate (CAGR) of 24.3% during the forecast period from 2022 to 2030.

Mobile analytics entails evaluating and monitoring data created by mobile platforms and properties, such as mobile sites and apps. Crash monitoring, back-end performance analysis, app version adoption trends, troubleshooting, mobile platform usage data, custom events and alerts, data and system integration, corporate data governance, digital measurement strategy, and operational processes, reporting automation, and real-time analysis and insights are all features of the Mobile Analytics solution.

Factors Influencing Market Growth

• The surge in mobile advertising and the beginning of data analytics and big data fuel the global market growth.
• The lack of awareness of the advantages of mobile analytics and rising privacy issues may slow down the overall market growth.
• Technical Advances in mobile analytics and growing usage and demand for cloud-based mobile analytics solutions are driving the global market.
• The growing penetration of smartphones and increasing demand to receive new and actionable insight into the buyer's choices are forecast to offer lucrative opportunities for the global mobile analytics market during the forecast period.

Impact Analysis of COVID-19

The COVID-19 pandemic affected many sectors, including mobile marketing and advertising. In the short term, businesses have shrunk their marketing expenses. However, the evolution of advertising budget from traditional marketing like print and outdoor shifting to digital and mobile marketing has witnessed a spike with people being indoors and selecting to consume content mainly on their mobile phones or TV. Nevertheless, social distancing has positively affected the usage of mobile marketing analytics. Thus, the COVID-19 pandemic had a minimal impact on the global mobile analytics market.

Region's Insights

North America is forecast to hold the maximum share in the market during the forecast period. As a result of the rising demand for mobile analytics solutions in diverse verticals such as manufacturing, BFSI, IT and telecom, healthcare, and others. In addition, the increasing input tax credit (ITC) expenditure and technical advances are likely to drive the market in the region. Prominent players are concentrating on establishing mobile analytics solutions to get a competitive edge in the market. Thus, these factors are forecast to fuel the regional market growth. 

Leading Competitors

The leading prominent companies profiled in the global mobile analytics market are:

• Adobe Systems Incorporated
• Google Inc
• International Business Machines Corporation
• Localytics
• Microsoft Corporation
• GoodData Corporation
• Amazon Web Services, Inc.
• Webtrends
• Mixpanel, Inc.
• Flurry, Inc.
• Comscore, Inc.
• Other Prominent Players

Scope of the Report

The global mobile analytics market segmentation focuses on Type, Deployment, End-Users, and Region.

Segmentation based on Type

• Application Analytics
• Campaign Analytics
• Service Analytics

Segmentation based on Deployment

• Cloud
• On-premise

Segmentation based on End-Users

• Retail
• BFSI
• Government
• IT and Telecom
• Media and Entertainment
• Other End-user Verticals

Segmentation based on Region

• North America
• The U.S.
• Canada
• Mexico
• Europe
• Western Europe
• The UK
• Germany
• France
• Italy
• Spain
• Rest of Western Europe
• Eastern Europe
• Poland
• Russia
• Rest of Eastern Europe
• Asia Pacific
• China
• India
• Japan
• Australia & New Zealand
• ASEAN
• Rest of Asia Pacific
• Middle East & Africa (MEA)
• UAE
• Saudi Arabia
• South Africa
• Rest of MEA
• South America
• Brazil
• Argentina
• Rest of South America