Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyers ad is instantly displayed on the publishers site.Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.
This report elaborates the market size, market characteristics, and market growth of the Real-Time Bidding industry, and breaks down according to the type, application, and consumption area of Real-Time Bidding. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.

In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Real-Time Bidding in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.

Key players in the global Real-Time Bidding market covered in Chapter 13:
Adap.tv
Convertro
Tremor Video
Google
Facebook
LiveRail
TubeMogul
DataXu
Exchangelab
Drriens Media Exchange
SpotXchange
BrightRoll
BrandScreen
Casale Media
AppNexus
Adconion Media Group
Accuen
Kontera
Infectious Media
Ignition One
Criteo

In Chapter 6, on the basis of types, the Real-Time Bidding market from 2015 to 2025 is primarily split into:
Demand-Side Platforms
Supply-Side Platforms

In Chapter 7, on the basis of applications, the Real-Time Bidding market from 2015 to 2025 covers:
Online
Software

Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India

Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others

Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025