The global print on demand market revenue was around US$ 8.08 billion in 2023 and is estimated to reach US$ 66.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 26.4% during the forecast period from 2024 to 2032.
Print on demand (PoD) is a business model where individuals and enterprises can create customized products without the need for inventory or production facilities. With the use of print on demand services and solutions, sellers upload their designs to online platforms, users place orders for items featuring these designs, and the PoD solutions manage packaging, and shipping directly to the users.
Factors Influencing Market Growth
- Increasing disposable income has significantly influenced the market growth. In this industry, custom-designed products are produced on an as-needed basis, doing away with the requirement for big inventories and up-front expenses.

- The inclination toward unique and fashion apparel products is estimated to drive market growth.

- The absence of control and transparency for the creators and artists and challenges in printing on different kinds of fabric hamper the market growth.
Impact of COVID-19

The COVID-19 pandemic had a negative impact on the market. This can be attributed to the increased demand for personalized products. Additionally, demand for digital designs for print-on-demand products, such as digital planners and downloadable art prints surged during the pandemic. This is further attributed to the increased interest in DIY projects and customized items. Moreover, more customers opted for internet purchasing owing to limitations, lockdowns, and concerns about visiting physical stores. As a result, this resulted in e-commerce sector growth, including the print on demand market as individuals sought ways to shop for personalized items without leaving their houses.
Regional Insights
North America dominated the market in terms of the largest shares. The region has surged in the adoption of cutting-edge technologies, innovations, and infrastructure, which is further anticipated to drive market growth.
Asia-Pacific is estimated to dominate the market in terms of the highest growth rate. This region is experiencing an increase in demand for digitalization and internet and high social media penetration, which is estimated to provide lucrative growth possibilities for the market in this region.
Leading Competitors
The leading competitors in the global print on demand market are:
- Prodigi Group
- Gelato
- Redbubble
- Teelaunch
- Canva
- CustomCat
- Gooten
- Zazzle Inc.
- Printify Inc.
- Vistaprint
- Others
Segmentation Analysis
The global print on demand market segmentation focuses on Component, Product, End-User, and Region.
Segmentation based on Component
- Software
- Service
Segmentation based on Product
- Apparel
- Home Decor
- Drinkware
- Accessories
- Others
Segmentation based on End-User
- Businesses
- Individuals
Segmentation based on Region

- North America
- The U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Singapore
- Rest Of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa