The global free-to-air (FTA) service market revenue was around US$ 133.7 billion in 2023 and is estimated to reach US$ 337.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.2% during the forecast period from 2024 to 2032.

Free-to-air service is a term utilized to explain both television and radio broadcasts that are not encrypted. This is often utilized for international broadcasting, making it a video equal to shortwave radio. Most FTA retailers record free-to-air content and channel guides available for free-to-air use. Also, the convenience of FTA services in residential and commercial areas differs depending on the location.

Factors Influencing Market Growth

- The growth in the adoption of Internet protocol television (IPTV) and the rise in subscribers are propelling the growth of the free-to-air (FTA) services market.

- The surge in the integration of government initiatives in FTA services and digital broadcasting is propelling the growth of the free-to-air services market.

- The lack of data piracy and content security restricts the growth of the free-to-air (FTA) service market.

- The emergence of over-the-top (OTT) platforms with free streaming services is expected to offer numerous opportunities for the development of the free-to-air service market.

Impact of COVID-19

The effects of the COVID-19 pandemic on the global economy have a mixed influence on the growth of the free-to-air service market. However, the COVID-19 pandemic led to a rise in TV viewership, as people have been staying at home, which has driven the demand for FTA services.

Regional Analysis

In 2023, the free-to-air service market was dominated by North America in 2022 and is expected to retain its position during the forecast period, owing to the increased interest of consumers in OTT solutions and streaming platforms such as Netflix, Amazon, and others along with favorable government support and initiatives in the region.

Also, Asia-Pacific is anticipated to notice significant growth during the forecast period because of the rise in digital markets in Southern and Central Asia, new regulatory needs, and the increase in demand for high bandwidth for both inter-continental and regional connectivity.

Leading Companies

The leading companies profiled in the global free-to-air (FTA) service market are: -

- AMC Networks, Inc.
- British Broadcasting Corporation
- BT Group Plc
- Deutsche Telekom AG
- Eutelsat
- ITV Plc
- Mediaset S.p.A.
- ProSiebenSat.1 Media SE
- RTL Group
- Sky Plc
- Other prominent key players

Segmentation Outline

The global free-to-air (FTA) service market segmentation focuses on Device Type, Application, and Region.

Segmentation based on Device Type

- Cable Television
- Satellite Television
- Mobile TV
- Radio

Segmentation based on Application

- Residential
- Commercial

Segmentation based on Region

- North America
- The U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Singapore
- Rest Of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa