Product information management (PIM) refers to the process of handling all the data, content, and other material that you need to market and sell products. PIM also ensures that quality data is created for internal use and multichannel distribution. PIM improves cross-functional collaboration, streamlines critical workflows, and enables customer/sales opportunities to surface that otherwise would have been hidden by disconnected, poor-quality product data.
Growth in demand for product information management software from thriving eCommerce industry, increase in need to boost team productivity, and rise in need for product data curation & management are some of the major factors that drive the global product information management market growth. However, lack of skilled IT staff and data security issues are anticipated to restrict the market growth. In contrast, incorporation of advanced technologies such as AI & ML in PIM software to improve the product information management are anticipated to provide lucrative growth opportunities for the expansion of the global product information management market during the analysis period.
The global product information management market is segmented on the basis of component, deployment, enterprise size, industry vertical, and region. By component, it is divided into software and services. The software segment is further sub categorized into single domain PIM and multi domain PIM. Depending on deployment, it is categorized into on-premise and cloud. According to enterprise size, the product information management market is classified into large enterprises and small & medium enterprises. As per industry vertical, it is fragmented into BFSI, retail, manufacturing, IT & telecom, transportation & logistics, media & entertainment, and other. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the global product information management market analysis are Oracle, SAP SE, IBM, Akeneo, Informatica LLC, Pimcore, Salsify, Riversand, Stibo Systems., and Inriver.

KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the global product information management market along with the current & future trends to elucidate the imminent investment pockets.
- Information about key drivers, restrains, and opportunities and their impact analyses on the market size is provided in the report.
- Porters five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the global product information management market from 2019 to 2027 is provided to determine the market potential.

KEY MARKET SEGMENTS
By Component
- Software
o Multi domain PIM
o Single domain PIM
- Services

By Deployment
- On-premise
- Cloud

By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)

By Industry Vertical
- BFSI
- Retail
- Manufacturing
- Telecom and IT
- Transportation and Logistics
- Media and Entertainment
- Other

By Region
- North America
o U.S.
o Canada
- Europe
o UK
o Germany
o France
o Italy
o Spain
o Rest of Europe
- Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
- LAMEA
o Latin America
o Middle East
o Africa

KEY MARKET PLAYERS
- Oracle
- SAP
- IBM
- Informatica LLC
- Akeneo
- Pimcore
- Salsify
- Riversand
- Stibo Systems.
- InRiver
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