Business analytics software conducts predictive analysis to derive decision-making inputs and insights through the application of statistical tools and methods in business performance data. It analyses business data and information through continuous investigation and exploration of historical business performance data to obtain decisive insights for business planning.

A business analytics software helps an organization to optimize business operations and facilitates strategic decision-making. The outputs are mostly used by financial analysts, managers, security personnel, and key decision-makers of organizations. The demand for cloud-based business analytics software is increasing among small- & medium-sized enterprises due to its low cost and enhanced usability.

The growth of the business analytics software market is driven by increase in adoption of predictive analytics software by large & small organizations to gain strategic and competitive advantage over competitors. In addition, ability of business analytics software to deliver better & faster decision-making and to provide competitive advantage by analyzing and acting upon information in a timely manner propel the growth of the market. However, budget constraints in small- & medium-sized businesses to provide effective data warehousing and lack of skilled and proficient workforce limit the growth of this market. Conversely, emerging trends such as social media analytics & text analytics and increase in future need to gain insights for business planning are expected to provide numerous opportunities for this market to grow.

The global business analytics software market is segmented on the basis of end user, deployment model, application. End user segment covered in this study include information and IT & telecom, retail, BFSI, manufacturing, and others. Based on deployment model, the market is segmented into on-demand/cloud and on premise. On the basis of application, the market is categorized into customer analytics, supply chain analytics, marketing analytics, pricing analytics, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global business analytics software market is dominated by key players such as Oracle Corporation, SAS Institute Inc., SAP SE, International Business Machines (IBM) Corporation, Microsoft Corporation, Adobe Systems Incorporated, Tableau Software., Salesforce.com, Inc., QlikTech International AB, and Fair Isaac Corporation.

KEY BENEFITS FOR STAKEHOLDERS

The study provides an in-depth analysis of the global business analytics software market and current & future trends to elucidate the imminent investment pockets.
Information about key drivers, restrains, and opportunities and their impact analysis on the market size is provided.
Porter's Five Forces analysis illustrates the potency of buyers and suppliers operating in the industry.
The quantitative analysis of the global market from 2016 to 2023 is provided to determine the market potential.

KEY MARKET SEGMENTS

BY DEPLOYMENT MODEL

On-demand/Cloud
On-premise

BY END-USER

IT & Telecom
Retail
BFSI
Manufacturing
Others

BY APPLICATION

Customer Analytics
Supply Chain Analytics
Marketing Analytics
Pricing Analytics
Others

BY GEOGRAPHY

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa

KEY MARKET PLAYERS

Oracle Corporation
SAS Institute Inc.
SAP SE
International Business Machines (IBM) Corporation
Microsoft Corporation
Adobe Systems Incorporated
Tableau Software.
Salesforce.com, Inc.
QlikTech International AB
Fair Isaac Corporatio