The global ECG Patch & Holter Monitor Market is valued at approximately USD 1999 million in 2023 and is anticipated to grow with a healthy growth rate of more than 9.53% over the forecast period 2024-2032. An electrocardiogram (ECG) patch is an advanced device designed to monitor and record the heart's electrical activity continuously. These patches are typically adhesive, small, and lightweight, making them comfortable for extended wear on the patient's chest. By capturing the heart's electrical signals, ECG patches allow healthcare professionals to diagnose various heart conditions with precision. In contrast, Holter monitors are portable devices used for ambulatory ECG monitoring over 24 to 48 hours or more. They comprise a small, battery-powered recorder and multiple electrodes attached to the chest, similar to standard ECG leads. The rising prevalence of atrial fibrillation and cardiovascular disorders, coupled with the demand for ambulatory monitoring devices, has propelled the need for flexible ECG patch monitors in healthcare settings. However, concerns regarding the side effects and accuracy of these devices may hinder their widespread adoption in hospitals and clinics. Conversely, technological advancements integrating mobile applications, AI, and wireless connectivity for real-time ECG data transmission are poised to drive significant market opportunities.

The ECG patch segment is witnessing growing usage due to its capability to provide accurate heart rate readings over extended periods. These patches, designed for up to 14 days of continuous monitoring, offer a non-invasive solution for detecting electrical heart activity. Holter monitors, typically worn for up to 24 hours, are integral in medical settings for monitoring heart activity. The advent of wireless Holter monitors, which utilize Bluetooth technology, allows patients to access their ECG data remotely and in real-time through compatible devices.

ECG patch and Holter monitors find extensive applications across ambulatory facilities, including surgery centers, diagnostic centers, and specialized clinics. These devices enable continuous cardiac monitoring outside hospital settings, providing patients with the flexibility to maintain their daily routines while being monitored. In hospitals and clinics, these devices are pivotal for diagnosing and monitoring patients with suspected or known cardiac conditions, evaluating treatment efficacy, and assessing recovery progress.

Regionally, the Americas dominate the market, driven by the increasing trend toward ambulatory monitoring devices, substantial investments in early detection of arrhythmias, favorable government policies, and technological advancements in ECG monitoring. The Asia-Pacific region, particularly India, China, and Japan, exhibits significant growth potential due to a rising geriatric population, increasing incidence of cardiovascular diseases, and developing healthcare infrastructure. The EMEA region benefits from adopting advanced monitoring devices at ambulatory centers and heightened investments in wearable monitors, contributing to market growth in hospitals and clinics.

Major market players included in this report are:
AliveCor, Inc.
Bardy Diagnostics, Inc.
BPL Medical Technologies Pvt Ltd.
Canadian Cardiac Care
Cardiac Insight Inc.
Cortrium ApS
First Call Medical, Inc.
GE HealthCare Technologies Inc.
Hillrom Holdings, Inc.
iRhythm Technologies, Inc.
Koninklijke Philips N.V.
Lief Therapeutics
LifeSignals Group Inc.
m-Health Solutions by ELNA Medical Group Inc.
Medtronic PLC
The detailed segments and sub-segment of the market are explained below:
By Product:
ECG Patch
Holter Monitors
Holter Analysis System & Software
Wired Holter Monitors
Wireless Holter Monitors
By Application:
Diagnostics
Monitoring
By End Use:
Ambulatory Facilities
Hospitals & Clinics
Common content for 'Report Description'
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
RoMEA
Years considered for the study are as follows:
Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.