The Global Ayurveda Women's Health Market was valued at approximately USD 3.6 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 6.3% over the forecast period 2024-2032. Ayurveda, a traditional system of medicine originating in India, focuses on holistic and natural approaches to health, emphasizing the balance of mind, body, and spirit. In women's health, Ayurveda addresses various stages of life, including menstruation, pregnancy, menopause, and overall reproductive health. Treatments often include herbal remedies, dietary guidelines, lifestyle changes, and yoga to maintain hormonal balance, alleviate menstrual disorders, improve fertility, and manage menopausal symptoms. The growing global interest in natural and holistic health practices has led to increased adoption of Ayurvedic treatments for women's health, supported by research and endorsements from health practitioners.
The rising incidences of women's health problems, coupled with the need to address hormonal imbalances, are key drivers propelling the growth of the Ayurveda women's health market. Ayurveda, a traditional system of medicine originating from India, has gained global recognition for its holistic approach to health and wellness. Manufacturers in the Ayurveda women's health market are increasingly exploring the integration of Ayurveda and Allopathy to provide combined benefits of both medical branches. Extensive research is being conducted on Ayurvedic medicines targeting women's gut health to offer holistic treatment. Practices such as 'Abhyanga' (self-massage) and the use of herbs like asparagus and Ashwagandha for hormonal balance, alongside ginger and turmeric for digestive health, are becoming popular. However, certain Ayurvedic products containing harmful ingredients like mercury or lead and misconceptions about their use during pregnancy could restrain market growth.
The demand for Ayurvedic solutions is further bolstered by the increasing awareness of chronic diseases affecting women, such as cancer, diabetes, and cardiovascular disorders. According to the World Economic Forum, significant research gaps exist in areas like menstrual and maternal health, highlighting the need for timely treatment and preventive measures. Ayurvedic practices like self-massage and herbal teas are also beneficial for pregnant and lactating women, further driving market growth.
The key regions considered in the study include Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. The Asia Pacific region dominated the Ayurveda women's health market in 2023, driven by awareness campaigns and government initiatives promoting Ayurvedic therapeutics. Key players in this market are focusing on expanding their reach in low- and medium-income regions by educating women about the importance of Ayurvedic health solutions. Factors contributing to this growth include a rising awareness of the benefits of natural and holistic health treatments, government initiatives to promote traditional medicine, and the increasing prevalence of women's health issues that can be effectively managed with Ayurvedic treatments. Additionally, the growing middle-class population with disposable income to spend on alternative health therapies further boosts the market in this region.
Major market players included in this report are:
The Himalaya Drug Company
Dabur
Patanjali Ayurved Limited
Baidyanath Group
Hamdard Laboratories (India)
Vicco Laboratories
Charak Pharma Pvt. Ltd.
Sri Sri Tattva
Zandu Pharma Works Ltd.
Arya Vaidya Pharmacy (Coimbatore) Ltd.
Emami Limited
Kerala Ayurveda Ltd.
Maharishi Ayurveda Products Pvt. Ltd.
Himalaya Drug Company
Organic India Pvt. Ltd.
The detailed segments and sub-segment of the market are explained below:
By Product Type:
Herbal Supplements
Ayurvedic Medicines
Herbal Tea
Ayurvedic Oils and Balms
By Indication:
Menstrual Disorders
Menopause Symptoms
Fertility Issues
Pregnancy Care
Others
By Age Group:
Adolescents
Adults
Elderly Women
By Distribution Channel:
Online Retail
Specialty Stores
Pharmacies
Direct Sales
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
RoMEA
Years considered for the study are as follows:
Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.
