Short Description

By Product (Hearing Aid Devices, Hearing Implants), Device type (Digital Hearing Aids, Analog Hearing Aids), Type of Hearing Loss (Sensorineural Hearing Loss, Conductive Hearing Loss), Patient Type (Adults, Pediatrics), Distribution Channel (Large Retail Chains, Manufacturer Owned Retail Chains, Public, Others), Country (U.S., Canada, Mexico).

Market Definition

The rising hearing disabilities among adults and pediatrics are one of the leading concerns in the healthcare industry. Thus, the need for developed hearing aid devices are increasing as many remains untreated, mainly among infants, which would further lead to psychological disabilities and speaking impairment among them. Moreover, the technological advancements related to the products which combine hearing aid technology and cochlear implants for overcoming the high frequency hearing loss is creating various opportunities for the market players in the hearing aid industry.
Hearing technology today is offering various hearing aids with developed functionality and features. Reduction of the wind noise is a major feature provided in the hearing aid devices by manufacturers. The companies are also launching several hearing aids with advanced software for helping the user program as per their need. The hearing aids are referred to as sound amplifying devices that help in treating the hearing impairment & the hearing aid market is also anticipated to grow steadily with the rising prevalence of hearing-loss and growing demand for technologically developed products.
Earlier the analog devices were used widely. But this technology stayed the same till the 1980s, as later the digital hearing aid model was introduced in 1996. The digital aids are more convenient as compared to analog devices, so now the demand for digital aid devices are more as compared to analog devices.

Market Segmentation

North America hearing aids market is categorized into five segments which are product, device type, type of hearing loss, patient type and distribution channel.
On the basis of product, the market is segmented into hearing aid devices and hearing implants. Hearing aid devices is sub-segmented into ear and canal. The ear segment is further segmented into behind the ear hearing aids, receiver-in-the-ear hearing aids and in-the ear hearing aids. The canal segment is further segmented into in-the canal hearing aids, invisible-in-the-canal hearing aids and completely in canal hearing aids. Hearing implants is sub-segmented into cochlear implants and bone-anchored systems.
On the basis of device types, the market is segmented into digital hearing aids and analog hearing aids.
On the basis of type of hearing loss, the market is segmented into sensorineural hearing loss and conductive hearing loss.
On the basis of patient type, the market is segmented into adults and pediatrics.
On the basis of distribution channel, the market is segmented into large retail chains, manufacturer owned retail chains, public and others.

Market Players

The key market players for North America hearing aids market are listed below:

> Sonova
> Sivantos Pte. Ltd
> GN Store Nord A/S
> William Demant Holding A/S
> Starkey
> Microson
> Horentek
> RION CO. Ltd
> Amplifon
> MED-EL Medical Electronics
> Cochlear Ltd.
> SeboTek Hearing Systems, LLC.
> Audina Hearing Instruments, Inc.
> Arphi Electronics Private Limited
> Zounds Hearing Equipment
> WIDEX A/S