Short Description:

By Product (Hearing Aid Devices, Hearing Implants), Device Types (Digital Hearing Aids, Analog Hearing Aids), Type of Hearing Loss (Sensorineural Hearing Loss, Conductive Hearing Loss), Patient Type (Adults, Pediatrics), Distribution Channel (Large Retail Chains, Manufacturer Owned Retail Chains, Public, Others).

Market Definition:

The rising hearing disabilities among adults and pediatrics are one of the leading concerns in the healthcare industry. Thus, the need for developed hearing aid devices are increasing as many remains untreated, mainly among infants, which would further lead to psychological disabilities and speaking impairment among them. Moreover, the technological advancements related to the products which combine hearing aid technology and cochlear implants for overcoming the high frequency hearing loss is creating various opportunities for the market players in the hearing aid industry.
For instance, In January 2019, Starkey Hearing Technologies (U.S.) unveiled three new revolutionary advancements within the Livio AI technology such as fall detection & alerts, thrive virtual assistant and heart rate measurement. This strategy helped in the expansion of product portfolio and in the product development of the company.

Market Segmentation:

Brazil hearing aids market is segmented into five notable segments which are product, device types, type of hearing loss, patient type and distribution channel.
On the basis of product, the market is segmented into hearing aid devices and hearing implants. Hearing aid devices is sub-segmented into ear and canal. The ear segment is further segmented into behind the ear hearing aids, receiver-in-the-ear hearing aids and in-the ear hearing aids. The canal segment is further segmented into in-the canal hearing aids, invisible-in-the-canal hearing aids and completely in canal hearing aids. Hearing implants is sub-segmented into cochlear implants and bone-anchored systems.
On the basis of device types, the market is segmented into digital hearing aids and analog hearing aids.
On the basis of type of hearing loss, the market is segmented into sensorineural hearing loss and conductive hearing loss.
On the basis of patient type, the market is segmented into adults and pediatrics.
On the basis of distribution channel, the market is segmented into large retail chains, manufacturer owned retail chains, public and others.

Key Market Players:

Sonova dominated the Brazil hearing aids market accounting largest market share followed by William Demant Holding A/S and Sivantos Pte. Ltd with other players such as:
> GN Store Nord A/S
> Starkey
> Amplifon
> Cochlear Ltd.
> Horentek
> MED-EL Medical Electronics
> Microson
> RION CO. Ltd
> WIDEX A/S