This report studies the Fertility and Pregnancy Rapid Test Kits market, pregnancy and fertility rapid tests are point of care tests used to qualitatively detect the presence of reproductive hormones, such as Follicle Stimulating Hormone (FSH), Luteinizing Hormone (LH) and Human Chorionic Gonadotropin (hCG) hormone. Fertility rapid test kits can help find the exact day of ovulation or confirm the presence of menopause in women, while in males: they are used to detect the sperm count. These tests require small amount of blood or urine sample, depending upon the type of device being used: these devices work on color changing immunoassay techniques.
Growth of the global fertility and pregnancy market is mainly driven by rising demand for fast and self-contained tests, growing incidence of infertility and gynecological disorders, availability of decentralized diagnostic tests over time-consuming laboratory tests, and increasing first-time pregnancy age. Technological advancements and attractive product features such as smartphone app connectivity are also driving adoption of fertility and pregnancy rapid test kits.
Based on product type, the market has been segmented into pregnancy rapid test kits and fertility rapid test kits. In terms of volume, pregnancy test kits segment is estimated to account for more than 71% market share in global fertility and pregnancy rapid test kits market in 2017.
In terms of value, the North America market has been estimated to dominate the global fertility and rapid test kits market in 2017, and is expected to expand at a CAGR of 2.5% over the forecast period. Following North America, Europe is the second largest market, with market share of 36.9% in 2017.

According to this study, over the next five years the Fertility and Pregnancy Rapid Test Kits market will register a 3.7% CAGR in terms of revenue, the global market size will reach US$ 710 million by 2024, from US$ 570 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Fertility and Pregnancy Rapid Test Kits business, shared in Chapter 3.

This report presents a comprehensive overview, market shares, and growth opportunities of Fertility and Pregnancy Rapid Test Kits market by product type, application, key manufacturers and key regions and countries.

This study considers the Fertility and Pregnancy Rapid Test Kits value and volume generated from the sales of the following segments:

Segmentation by product type: breakdown data from 2014 to 2019, in Section 2.3: and forecast to 2024 in section 11.7.
Pregnancy Rapid Test Kits
Fertility Rapid Test Kits
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4: and forecast to 2024 in section 11.8.
Pharmacies & Drugstores
Gynecology & Fertility Clinics
Hypermarkets & Supermarkets
Online Sales

This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
SPD
Church & Dwight
BioMerieux
Rohto
NFI
Wondfo
Egens Biotech
Arax
Quidel
RunBio
Easy Healthcare
CIGA Healthcare

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives
To study and analyze the global Fertility and Pregnancy Rapid Test Kits consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Fertility and Pregnancy Rapid Test Kits market by identifying its various subsegments.
Focuses on the key global Fertility and Pregnancy Rapid Test Kits manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Fertility and Pregnancy Rapid Test Kits with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Fertility and Pregnancy Rapid Test Kits submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.