Japan Nutritional Supplements Market Booming at Healthy CAGR of 8.8% to Surpass USD 47 Billion by 2030
Japan Nutritional Supplements Market is flourishing because of the rapidly aging population and growing number of health conscious consumers.
Report Ocean, a leading strategic consulting and market research firm, in its recent study, estimated Japan Nutritional Supplements Market size at USD 25.72 billion in 2023. During the forecast period between 2024 and 2030, Report Ocean expects Japan Nutritional Supplements Market size to expand at a CAGR of 8.80% reaching a value of USD 47.24 billion by 2030. The aging population in Japan and the high level of consumer health consciousness are two major growth factors for Japan Nutritional Supplements Market. During the period in analysis, the market is projected to expand at a significant growth rate, due to the rising incidence of non-communicable illnesses and the rising use of supplements for improved skin and hair health.
Opportunity - Rising Demand for Sports Nutrition
Sports nutrition is gaining significant popularity in Japan Nutritional Supplements Market, owing to the rising towards health and fitness among adults. The major players are leveraging on social media and celebrity culture to promote their products through fitness professionals and athletes, which is encouraging people to stay healthy. Furthermore, as the population suffering from ailments, such as obesity, diabetes, and cardiovascular problems grows, people are encouraged to adopt a healthy lifestyle that reduces their chances of developing such disorders.
Impact of Escalating Geopolitical Tensions on Japan Nutritional Supplements Market
Escalating geopolitical tensions could negatively impact the growth of Japan Nutritional Supplements Market. Global supply networks are disrupted as a result of national conflicts and tensions. The production of nutritional supplements in Japan may be disrupted by a shortage of imported supplements or raw materials from other nations. Additionally, economic uncertainty spurred by geopolitical tensions reduces consumer buying power and may lead Japanese consumers to lower their discretionary expenditure, which includes spending on nutritional supplements. On the other hand, these conflicts can create profitable growth opportunities for the national nutritional supplement industry and increase the market for regionally manufactured supplements.
Supermarkets/Hypermarkets Are Leading Distribution Channels
The supermarkets/hypermarkets segment dominates Japan Nutritional Supplements Market. However, the e-commerce segment is projected to register the fastest growth rate over the forecast period. The demand for nutritional supplements has significantly grown post the COVID-19 pandemic outbreak, as they have been offered door-step delivery and online payment methods. Therefore, nutraceutical companies are launching their products on e-commerce platforms to boost their accessibility. The other major distribution channels in Japan Nutritional Supplements Market include specialty stores and pharmacies.
Competitive Landscape
Japan Nutritional Supplements Market is intensely competitive, as a number of companies are competing to gain a significant market share. Key players in the market include Otsuka Pharmaceutical, Taisho Pharmaceutical, Kikkoman Corporation, Ajinomoto, FANCL Corporation, DHC, Yoshitsu Co., Ltd, Meiji Holdings, Suntory Beverage & Food, Nippon Suisan Kaisha (Nissui), Morinaga Milk Industry, Yakult Honsha, Lion Corporation, and House Food Group.
To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and Japan Nutritional Supplements Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Japan Nutritional Supplements Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.