The global chewing gum market revenue was around US$ 17.5 billion in 2023 and is estimated to reach US$ 25.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.3% during the forecast period from 2024 to 2032.
Chewing gum is a cohesive, soft material that is meant to be chewed rather than swallowed. It is made up of gum base, flavors, colors, softeners or plasticizers, and usually a hard or powdered polyol coating. There are sugared and sugar-free varieties of chewing gum. Natural cane sugar or fruit-based pulp, which contains natural fruit sugar, is the sweetener used in sugared chewing. Chewing gum with sugar increases the risk of tooth decay and is heavy in calories. Conversely, sugar-free chewing gum has alternative sweeteners, sugar alcohols, and high-intensity sweeteners.
Factors Influencing Market Growth
- To adapt to shifting consumer demands, manufacturers broaden their product offerings by incorporating functional ingredients, organic herbal fillings, and unusual flavors into product formulations. This is driving the global chewing gum market growth.
- The introduction of various packaging options and marketing initiatives for chewing gum products is booting the global market growth.
- There is a rise in manufacturer initiatives to fund sustainable development, which will increase sales of high-end confectionery products. Thus, this factor will offer lucrative growth opportunities for the market growth.
- Fluctuations in the prices of raw materials and the rise in the prevalence of type 1 diabetes among children may hamper market growth.
Impact of COVID-19
COVID-19 negatively impacted the market. This is because COVID-19's effects on society and the economy have been observed as a result of international lockdowns, limitations on labor mobility, travel restrictions, airline suspensions, and, above all, an economic downturn. The latter has had a significant negative impact on supply chains that import raw materials from around the globe. In the chewing gum industry, COVID-19 has brought about several new difficulties, such as those related to safety, manpower shortages, crisis management and response, awareness, reshaping business models, product innovation, and other unanticipated outcomes.
Regional Insights
Europe dominated the market in 2023. This is because flavored and unflavored sugar-free chewing gum is becoming more and more popular, which has increased the demand for chewing gum in Europe. Changes in lifestyle and a greater willingness to try new flavors are the main causes of the rise in chewing gum demand in Europe. Europe is the chewing gum superpower, with the highest consumption indices found in Germany, Austria, and Belgium. Manufacturers are coming up with new marketing techniques to pique consumers' interest and bring attention to the benefits of sugar-free chewing gum. For example, Mars Wrigley announced in January 2022 that a global campaign for Extra chewing gum would begin in the UK. Moreover, European chewing gum companies are investing in their advertising and products to boost sales and gain a competitive edge.
Leading Competitors
- Lotte Corporation
- Mars, Incorporated
- Cloetta AB
- Gumlink Confectionery Company A/S
- The Hershey Company
- Perfetti Van Melle Group B.V.
- Grenades Gum, LLC
- Ferrero International S.A.
- Meiji Holdings Co., Ltd.
- HARIBO GmbH & Co. KG
- Mondelez International, Inc.
- Tootsie Roll Industries, Inc.
- Ferndale Confectionery Pty Ltd
- Y?ld?z Holding A/S
- Arcor Group
- Other Prominent Players
Segmentation Analysis
The global chewing gum market segmentation focuses on form, type, distribution channel, and region.
Segmentation based on Form
- Sticks/tabs
- Pellets/pillows
- Liquid Filled Gum
- Others

Segmentation based on Type
- Sugared Chewing Gum
- Unflavored
- Flavored
- Sugar-free Chewing Gum
- Unflavored
- Flavored

Segmentation based on Distribution Channel
- Supermarkets/hypermarkets
- Specialty Stores
- E-commerce
- Others
- Convenience Stores

Segmentation based on Region

- North America
- The U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Singapore
- Rest Of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa