Global Kefir Market is valued at approximately USD 1.52 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 5.5% over the forecast period 2024-2032. Kefir, a fermented beverage made from kefir grains-a mixture of yeast and lactic acid bacteria-is gaining popularity due to its health benefits, particularly in supporting gut microbiota and enhancing overall immunity. Consumers' growing knowledge about the importance of gut health is propelling demand for probiotic-rich foods and beverages, making kefir a preferred choice among health-conscious individuals. The market is further buoyed by innovations in product development, including organic, lactose-free, and flavored kefir variants, which cater to the evolving preferences of consumers.

The market's growth is strongly influenced by the increasing popularity of functional beverages that offer on-the-go nutrition, with kefir standing out as a probiotic drink that supports a healthy gut microbiome. The demand for lactose-free and non-dairy options is also driving the market, particularly among vegan and lactose-intolerant consumers. Furthermore, the trend towards organic and clean-label products is bolstering the kefir market, as consumers continue to seek healthier, natural alternatives to traditional dairy products. Moreover, the advances in extraction techniques, and increasing consumer preference for organic and non-dairy products present various lucrative opportunities over the forecast years. However, the market faced challenges during the COVID-19 pandemic, which led to a temporary decline in sales due to shifts in consumer behavior towards home-cooked meals and disruptions in supply chains. Despite these setbacks, the heightened focus on immunity and health during the pandemic has reinforced the demand for functional foods like kefir, a trend expected to persist in the post-pandemic era.

The key regions considered for the Global Kefir Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. Europe is a dominating region in the Global Kefir Market in terms of revenue. The market growth in the region is being attributed to factors including a long-standing tradition of consuming fermented dairy products. Countries like Russia, Poland, and other Eastern European nations have deep-rooted cultural practices of kefir consumption, making Europe the largest market for kefir products. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by increasing awareness of gut health, rising interest in probiotic-rich foods, and a growing trend towards functional and health-conscious beverages are driving the rapid expansion of kefir consumption in the United States and Canada. Additionally, the introduction of flavored and non-dairy kefir products is attracting a broader consumer base, further fueling growth in this region.

Major market players included in this report are:
Lifeway Foods, Inc.
Nestle S.A.
Danone S.A.
The Hain Celestial Group, Inc.
Biotiful Dairy Limited
Green Valley Creamery
Fresh Made Dairy
Maple Hill Creamery, LLC
Emmi AG
The Icelandic Milk and Skyr Corp
Redwood Hill Farm & Creamery
Wallaby Yogurt Company, Inc.
Liberte Inc.
Yeo Valley Organic
Best of Farms LLC (Nancy's Yogurt)
The detailed segments and sub-segment of the market are explained below:
By Product Type
Dairy-based
Non-dairy based
By Nature
Organic
Conventional
By Category
Flavored
Non-flavored
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retail
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
Saudi Arabia
South Africa
RoMEA
Years considered for the study are as follows:
Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.