Global Oat-Based Breakfast and Snacks Market is valued at approximately USD 2.98 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 5.6% over the forecast period 2024-2032. Oats, known for their high fiber, protein, antioxidant, and vitamin content, offer numerous health benefits, including cholesterol reduction and digestive support. These attributes have made oat-based products particularly attractive to health-conscious consumers. The growing trend of organic food consumption further accelerates the demand for organic oat-based products such as breakfast cereals and oat flour, as consumers increasingly seek out products that align with a natural and minimally processed diet. Additionally, the rising popularity of plant-based dairy alternatives among vegan and lactose-intolerant populations is boosting the demand for oat milk, which is steadily replacing traditional dairy milk in several developed markets.

The market's growth is further fueled by the rising demand for healthy breakfasts that are both quick to prepare and nutritionally rich. Oat-based products, such as instant oatmeal, are perfectly positioned to meet this demand, offering convenience without sacrificing health benefits. Key players in the industry are innovating to develop new oat-based products that cater to this trend. For instance, the Quaker Oats Company's launch of instant oats porridge pouches under the Quaker-to-go breakfast range is a testament to the growing popularity of these products. However, the market faces challenges from the availability of substitute products such as quinoa, buckwheat, and brown rice, which offer similar nutritional benefits. These alternatives, particularly in the ready-to-eat food segment, may slow the growth of oat-based products. Additionally, the longer cooking time of oats compared to some substitutes could act as a restraint on market expansion.

The key regions considered for the Global Oat-Based Breakfast and Snacks Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Global Oat-Based Breakfast and Snacks Market in terms of revenue. The market growth in the region is being attributed to factors including the increasing popularity of instant healthy breakfast cereals. The region's consumers are increasingly favoring oat-based products as functional foods that offer both convenience and health benefits. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by increasing consumer awareness of the health benefits of oats. Consumers in this region are increasingly turning to healthy snacks, with oatmeal products meeting the demand for nutritious daily diet options.

Major market players included in this report are:
The Quaker Oats Company (PepsiCo, Inc.)
Kellogg's Company
Post Holdings, Inc.
General Mills, Inc.
Bob's Red Mill Natural Foods, Inc.
Nature's Path Foods, Inc.
Nestle S.A.
W Jordan Cereals Ltd.
Edward Flahavan & Sons Ltd.
Federal Oats Mills Sdn. Bhd.
Attune Foods, LLC
Hain Celestial Group, Inc.
Bagrry's India Ltd.
The Jordans & Ryvita Company Limited
Hodgson Mill, Inc.
The detailed segments and sub-segment of the market are explained below:
By Type
Quick/Instant Rolled Oats
Steel Cut/Irish Oatmeal
Scottish Oatmeal
Oat Flour
By Form
Organic
Conventional
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
Saudi Arabia
South Africa
RoMEA
Years considered for the study are as follows:
Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.