Global Natural Food & Drinks Market is valued at approximately USD 166.68 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 11.5% over the forecast period 2024-2032. Natural food and drinks, characterized by minimal processing and the absence of artificial additives such as sweeteners, colors, and flavors, have become increasingly popular among health-conscious consumers. Despite the lack of a standardized certification or inspection system to verify the authenticity of the "natural" label, the market is flourishing due to the strong demand from foodservice providers like restaurants and hotels, which are keen on offering healthier options to their customers. This trend is driven by growing consumer awareness about the adverse health effects associated with conventional food and drinks, which often contain pesticides, antibiotics, and artificial additives that can lead to serious health issues such as cancer, respiratory problems, and other chronic conditions.

The rising disposable income and improving living standards across the globe further propel the market. As urbanization continues to expand and the working population grows, there is an increasing demand for nutritious and quality food, particularly among those with busy lifestyles who are more susceptible to the negative health impacts of conventional foods. This shift towards natural food and drinks is also supported by the growing affordability of premium products, as consumers are more willing to invest in their health and well-being. Additionally, the market is witnessing a significant shift in consumer purchasing behavior, with more people opting to buy natural food and drinks online due to the convenience, easy payment options, and attractive discounts offered by e-commerce platforms. Moreover, the expansion in emerging markets as well as innovations in online retail and marketing strategies present various lucrative opportunities over the forecast years.

However, the high cost of natural food and drinks, which is typically 20-30% higher than that of conventional products, poses a significant challenge to market growth. This price premium is attributed to the need for proper pesticide-free storage, trained labor, and careful processing, all of which add to the overall cost. Furthermore, the short shelf life of these products and the lack of awareness about their benefits, particularly in remote areas, further hinder market expansion.

The key regions considered for the Global Natural Food & Drinks Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Global Natural Food & Drinks Market in terms of revenue. The market growth in the region is being attributed to factors including strong consumer demand for organic, non-GMO, and health-conscious products. The region's market dominance is supported by a well-established distribution network, a high level of health awareness among consumers, and significant investments by major companies in expanding their natural product lines. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by rapid urbanization, rising disposable incomes, and increasing awareness of health and wellness are fueling the demand for natural and organic products in countries like China, India, and Japan. The growing middle class and changing consumer preferences in these countries are contributing to the rapid expansion of the natural food and drinks market in the Asia-Pacific region.

Major market players included in this report are:
AMY'S KITCHEN
ARCHER DANIELS MIDLAND COMPANY
Dean Foods Company
General Mills, Inc.
EARTH'S BEST
ORGANIC VALLEY
BUNGE LTD.
365 EVERYDAY VALUE
CONAGRA FOODS
NESTLE S.A.
The Hain Celestial Group, Inc.
WhiteWave Foods Company
Clif Bar & Company
Nature's Path Foods, Inc.
The Coca-Cola Company
Unilever N.V.
The detailed segments and sub-segment of the market are explained below:
By Product Type
Natural Food
Natural Drinks
By Packaging
Paperboard
Cans
Others
By Distribution Channel
Supermarkets/Hypermarkets
Natural or Health Food Store
Convenience Stores
Online Retails
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
Saudi Arabia
South Africa
RoMEA
Years considered for the study are as follows:
Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.