The global tea and tea-based beverages market size was US$ 47.2 billion in 2021. The global tea and tea-based beverages market is forecast to grow to US$ 75.6 billion by 2030 by growing at a compound annual growth rate (CAGR) of 5.1% during the forecast period from 2022 to 2030. 

Factors Influencing the Market

The growing e-commerce segment is forecast to drive the tea and tea-based beverages market forward. Furthermore, the introduction of prominent e-commerce platforms, such as Amazon, Alibaba, and Walmart, and their cost-efficient product offering will benefit the overall tea and tea-based beverages market. 

The growing offering in the tea industry is forecast to accelerate the growth of the global tea and tea-based beverages market. In addition, the increasing number of cafes, restaurants, hotels, and other places offering tea and other tea beverages will surge the growth of the market during the study period. 

The increasing demand for flavored tea will benefit the global tea and tea-based beverages market. Furthermore, the multiple health benefits of tea will surge the growth of the global tea and tea-based beverages market in the coming years. In addition, green tea is becoming increasingly popular among young people. As a result, the entire tea and tea-based beverages market will witness significant growth during the study period.

COVID-19 Impact Analysis

The COVID-19 pandemic has positively influenced the global tea and tea-based beverages market. The popularity of green tea and black tea has increased to a significant extent. In addition, the medicinal properties of tea have further fueled the growth of the tea and tea-based beverages market. Tea consumption increased due to the pandemic as it was used as an immunity booster. Moreover, the increasing number of innovative tea recipes on social media platforms has positively influenced the global tea and tea-based beverages market. 

Regional Analysis

Asia-Pacific is forecast to dominate the global tea and tea-based beverages market. The growth of the market is attributed to the growing consumption of tea and tea beverages in the region. In addition, the presence of a large number of loose tea providers in emerging countries like China and India is forecast to benefit the market. Tea Board of India estimates that the country ranks second globally in terms of tea consumption.

Competitors in the Market

• Alkaloid AD Skopje
• Amar Tea Private Ltd.
• Ambo Exports Industries Ltd.
• AMORE Pacific Corp.
• Arbor Teas
• Associated British Foods Plc.
• Bettys & Taylors Group Ltd.
• Ceylon Organics Limited
• Girnar Food & Beverages Pvt. Ltd.
• Gujarat Tea Processors & Packers Ltd.
• ITO EN, Ltd.
• Limtex (India) Ltd.
• Mcleod Russel India Ltd.
• Nestle SA
• Numi Inc. P.B.C
• Organic India Private Limited
• Starbucks Corporation
• Tata Group
• The Hain Celestial Group Inc.
• The Republic of Tea
• The Stash Tea Company
• Townshend's Tea Company
• Twining and Company Limited
• Unilever Group
• Other Prominent Players

Market Segmentation

The tea and tea-based beverages market has been segmented based on product type–

• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• Others

The tea and tea-based beverages market has been segmented based on the packaging –

• Plastic Containers
• Cartons
• Aluminum Tins

The tea and tea-based beverages market has been segmented based on nature –

• Organic
• Conventional

The tea and tea-based beverages market has been segmented based on format –

• Ready-to-Drink
• Loose Tea Powder
• Tea Bags

The tea and tea-based beverages market has been segmented based on region –

• North America
• The U.S.
• Canada
• Mexico
• Europe
• Western Europe
• The UK
• Germany
• France
• Italy
• Spain
• Rest of Western Europe
• Eastern Europe
• Poland
• Russia
• Rest of Eastern Europe
• Asia Pacific
• China
• India
• Japan
• Australia & New Zealand
• ASEAN
• Rest of Asia Pacific
• Middle East & Africa (MEA)
• UAE
• Saudi Arabia
• South Africa
• Rest of MEA
• South America
• Brazil
• Argentina
• Rest of South America